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Nation branding emerson college boston

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Transcript

  • 1. Nation Branding Barcelona’s Case So Albert Llorens Albareda Boston 17 April 2013 - Emerson College
  • 2. What is Nation Branding?3 main views1 Absolutists Nation = Product2 Moderates Adding Value3 Royalists Holistic / Nature view
  • 3. Who Brands a nation?Government CorporationsPolitics & Institutions Citizens #BostonStrong
  • 4. ABC city competitiveness
  • 5. About Barcelona Global 30 of the mostIndependent important Non – Profit business in Private Barcelona
  • 6. About Barcelona Global InternationalCommitment CouncilInfluencePower Business 230 members “Let’s make it happen” “Let’s make it happen”
  • 7. Taking action
  • 8. Thank you! Gràcies! @Albertllor@ albertllorens87@gmail.com www.barcelonaglobal.com