Tourism Division
Product Development Branch




          Alberta
 Sustainable Tourism Forum
Overview


 Alberta’s Initiative (ASTI)

 Best Practices

 Objectives/Priorities

 ASTI and LUF

 Forum Participation
Alberta’s Initiative
 History – Feb 08 Workshop
 What is the Alberta Sustainable Tourism Initiative (ASTI) ?

 Who is i...
ASTI
Partner 1 – Tourism Canmore
• A Natural Step Community


• Community Sustainability Plan


• Sustainable Economic
Developm...
Partner 2 - AHLA
 Project Goals
 • Engage members
 • Maximize partnerships
 • Develop tools & audits
 • Benchmark industry...
Partner 2 AHLA Representative - Banff Aspen Lodge
Partner 3 – Biosphere Institute of Bow Valley
• Non-profit charitable society dedicated to enhancing
understanding of ecol...
Partner 4 – Town of Banff
 • Travel Alberta ALTO Award for Sustainable Tourism
Partner 4 – Town of Banff
 • Town of Banff Hybrid Transportation System


           Roam
Partner 5 – Mahikan Trails
• Provider of Aboriginal Learning Adventures
in the Canadian Rockies


• Focus on keeping our g...
Triple Bottom Line
ASTI

Economic Objectives
• Business value and profitability
• Industry growth

Environmental Objectives
• Protect natural...
ASTI
Key Priority Areas
• Guest Education

• Visitor Communication

• Human Resources

• Verification / Certification

• M...
Alberta Sustainable Tourism Initiative (ASTI)

                                  Attractions
                             ...
ASTI
 Vision
• “That Alberta’s tourism industry and its visitors become a
   catalyst for positive change by achieving sus...
ASTI
Alberta’s Land Use Framework
• Will provide Alberta's Tourism Industry the opportunity to significantly
   enhance it...
Thank you

Lets introduce our first set of speakers
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Paul Radchenko

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Paul Radchenko, Alberta Tourism, Parks and Recreation

Alberta Sustainable Tourism Forum
Nakoda Lodge, Morley, Alberta
December 9, 2010

alberta.icrtcanada.ca

Published in: Travel
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Paul Radchenko

  1. 1. Tourism Division Product Development Branch Alberta Sustainable Tourism Forum
  2. 2. Overview  Alberta’s Initiative (ASTI)  Best Practices  Objectives/Priorities  ASTI and LUF  Forum Participation
  3. 3. Alberta’s Initiative  History – Feb 08 Workshop  What is the Alberta Sustainable Tourism Initiative (ASTI) ?  Who is involved in the Working Group? • Tourism Canmore • AHLA • Biosphere Institute • Town of Banff • Mahikan Trails  Why did it form? • Organizations with public commitment to sustainability • Commitment to improvement • Different sizes, scales – similar location
  4. 4. ASTI
  5. 5. Partner 1 – Tourism Canmore • A Natural Step Community • Community Sustainability Plan • Sustainable Economic Development and Tourism Strategy
  6. 6. Partner 2 - AHLA Project Goals • Engage members • Maximize partnerships • Develop tools & audits • Benchmark industry • Best practices • Identify opportunities • Establish new partnerships • Integrate program
  7. 7. Partner 2 AHLA Representative - Banff Aspen Lodge
  8. 8. Partner 3 – Biosphere Institute of Bow Valley • Non-profit charitable society dedicated to enhancing understanding of ecological integrity as it pertains to the Bow River Watershed. • Developed Eco-Idea Centre Project • Education and Interpretation • Bow Valley Sustainability Hub
  9. 9. Partner 4 – Town of Banff • Travel Alberta ALTO Award for Sustainable Tourism
  10. 10. Partner 4 – Town of Banff • Town of Banff Hybrid Transportation System Roam
  11. 11. Partner 5 – Mahikan Trails • Provider of Aboriginal Learning Adventures in the Canadian Rockies • Focus on keeping our groups small and intimate
  12. 12. Triple Bottom Line
  13. 13. ASTI Economic Objectives • Business value and profitability • Industry growth Environmental Objectives • Protect natural assets • Inform and educate people Socio-Cultural Objectives • Preserve culture and heritage • Community involvement
  14. 14. ASTI Key Priority Areas • Guest Education • Visitor Communication • Human Resources • Verification / Certification • Marketing • Climate Change
  15. 15. Alberta Sustainable Tourism Initiative (ASTI) Attractions • Festiv als / Ev ents • Recreation Transportation • Entertainmen t Accommodation • Air • Small • Land • Medi um • Water • Large Sustaina ble Tourism Tours / Operators Special Interest • Small • NGO’s • Medi um • DMO’s • Large Institutions / Govt’s • Aboriginal • Local • Regional • Education/Org anization Provincial Government Co-operation Service & Hospitality Marketing & Promotion Policy Training Leadership Planning Funding
  16. 16. ASTI Vision • “That Alberta’s tourism industry and its visitors become a catalyst for positive change by achieving sustainable mainstream integration of environmental, economic and socio- cultural practices”. Mission • “To facilitate and build triple-bottom line awareness and best practices into all aspects of the industry so that its consumption will be a measure of success”.
  17. 17. ASTI Alberta’s Land Use Framework • Will provide Alberta's Tourism Industry the opportunity to significantly enhance its competitiveness and success. • Is about industry growth that is socially, environmentally and economically sustainable. • A major opportunity for Tourism Operators, and the industry, to get involved in shaping the future of Tourism in the Province. • Setting spatially explicit land use priorities and establishing critical policies to enable the province to effectively achieve its desired economic, social and environmental goals. • Representing the interests of the tourism industry and working to ensure the regional plans will enable a competitive and successful tourism industry.
  18. 18. Thank you Lets introduce our first set of speakers
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