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Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
Paul Radchenko
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Paul Radchenko

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Paul Radchenko, Alberta Tourism, Parks and Recreation …

Paul Radchenko, Alberta Tourism, Parks and Recreation

Alberta Sustainable Tourism Forum
Nakoda Lodge, Morley, Alberta
December 9, 2010

alberta.icrtcanada.ca

Published in: Travel
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Transcript

  • 1. Tourism Division Product Development Branch Alberta Sustainable Tourism Forum
  • 2. Overview  Alberta’s Initiative (ASTI)  Best Practices  Objectives/Priorities  ASTI and LUF  Forum Participation
  • 3. Alberta’s Initiative  History – Feb 08 Workshop  What is the Alberta Sustainable Tourism Initiative (ASTI) ?  Who is involved in the Working Group? • Tourism Canmore • AHLA • Biosphere Institute • Town of Banff • Mahikan Trails  Why did it form? • Organizations with public commitment to sustainability • Commitment to improvement • Different sizes, scales – similar location
  • 4. ASTI
  • 5. Partner 1 – Tourism Canmore • A Natural Step Community • Community Sustainability Plan • Sustainable Economic Development and Tourism Strategy
  • 6. Partner 2 - AHLA Project Goals • Engage members • Maximize partnerships • Develop tools & audits • Benchmark industry • Best practices • Identify opportunities • Establish new partnerships • Integrate program
  • 7. Partner 2 AHLA Representative - Banff Aspen Lodge
  • 8. Partner 3 – Biosphere Institute of Bow Valley • Non-profit charitable society dedicated to enhancing understanding of ecological integrity as it pertains to the Bow River Watershed. • Developed Eco-Idea Centre Project • Education and Interpretation • Bow Valley Sustainability Hub
  • 9. Partner 4 – Town of Banff • Travel Alberta ALTO Award for Sustainable Tourism
  • 10. Partner 4 – Town of Banff • Town of Banff Hybrid Transportation System Roam
  • 11. Partner 5 – Mahikan Trails • Provider of Aboriginal Learning Adventures in the Canadian Rockies • Focus on keeping our groups small and intimate
  • 12. Triple Bottom Line
  • 13. ASTI Economic Objectives • Business value and profitability • Industry growth Environmental Objectives • Protect natural assets • Inform and educate people Socio-Cultural Objectives • Preserve culture and heritage • Community involvement
  • 14. ASTI Key Priority Areas • Guest Education • Visitor Communication • Human Resources • Verification / Certification • Marketing • Climate Change
  • 15. Alberta Sustainable Tourism Initiative (ASTI) Attractions • Festiv als / Ev ents • Recreation Transportation • Entertainmen t Accommodation • Air • Small • Land • Medi um • Water • Large Sustaina ble Tourism Tours / Operators Special Interest • Small • NGO’s • Medi um • DMO’s • Large Institutions / Govt’s • Aboriginal • Local • Regional • Education/Org anization Provincial Government Co-operation Service & Hospitality Marketing & Promotion Policy Training Leadership Planning Funding
  • 16. ASTI Vision • “That Alberta’s tourism industry and its visitors become a catalyst for positive change by achieving sustainable mainstream integration of environmental, economic and socio- cultural practices”. Mission • “To facilitate and build triple-bottom line awareness and best practices into all aspects of the industry so that its consumption will be a measure of success”.
  • 17. ASTI Alberta’s Land Use Framework • Will provide Alberta's Tourism Industry the opportunity to significantly enhance its competitiveness and success. • Is about industry growth that is socially, environmentally and economically sustainable. • A major opportunity for Tourism Operators, and the industry, to get involved in shaping the future of Tourism in the Province. • Setting spatially explicit land use priorities and establishing critical policies to enable the province to effectively achieve its desired economic, social and environmental goals. • Representing the interests of the tourism industry and working to ensure the regional plans will enable a competitive and successful tourism industry.
  • 18. Thank you Lets introduce our first set of speakers

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