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    Comsumer electronics market in china   market brief Comsumer electronics market in china market brief Document Transcript

    • COMSUMER ELECTRONICSMARKET IN CHINA Market Brief Beijing Zeefer Consulting Ltd. October 2011
    • www.AllChinaReports.com Industry Reports & Market Research CAMERA MARKET IN CHINAChina camera market size exceeded RMB 30 billion in 2009, a growth ofmore than 25% on a year-on-year basis, according to Zeefer Consultingsresearch report - China Camera Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 100 foreign enterprises above designated size engaged inthe camera industry, accounting for more than 70% of all cameraenterprises above designated size across China. All foreign cameraenterprises achieved a profit of more than RMB 1 billion in all, accountingfor more than 90% of the total profit in this industry.In terms of the industry size, in 2009, enterprises above designated sizeinside the camera industry achieved a sales revenue of more than RMB 50billion in all. They produced a total of more than 79,080,000 units ofcamera, a decline of more than 3% in total production on a year-on-yearbasis. In the camera industry, more than 100 enterprises were abovedesignated size, a decline of more than 2% on a year-on-year basis. On anannual average, employees in camera industry were more than 110,000, adecline of more than 6% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size incamera industry across China achieved a profit of more than RMB 1billion in all, a growth of more than 20% on a year-on-year basis. Onaverage, enterprises achieved a profit margin of more than 3%. In 2009,more than 35 enterprises in this industry suffered a loss. the percentage ofloss-incurring enterprises was higher than 20%.In terms of camera import and export, in 2010, the value of importedBeijing Zeefer Consulting Ltd. -1-
    • Authorized by:Beijing Zeefer Consulting Ltd.Company Site:http://www.Zeefer.orgOnline Store of China Industry Reports:http://www.AllChinaReports.comBeijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter,"Zeefer") provide this publication with the greatest possible care.Nevertheless, Zeefer makes no guarantee whatsoever regarding theaccuracy, utility, or certainty of the information in this publication.Further, Zeefer disclaims any and all responsibility for damages thatmay result from the use or non-use of the information in thispublication.The information in this publication may be incomplete and/or maydiffer in expression from other information in elsewhere by othermeans. The information contained in this publication may also bechanged or removed without prior notice.
    • About Zeefer ConsultingBeijing Zeefer Consulting Ltd. is a professional consulting firm focusing on providing Chinamarket research, China market entry strategy and industrial intelligence information services.ZEEFER was founded in 2002, located in Beijing, China.ZEEFER’s research service includes: CHINA MARKET ENTRY RESEARCHIt is market entry guidance for target products, providing essential China market information,assisting clients to enter China market and expand market share in China. This researchservice extensively covers main industry products and consumer products. CUSTOMIZED MARKET RESEARCHProviding on demand market research service, it is focusing on assisting clients to solve theindividual issues when they are interested in China market. Usually the research contentscovering product viability, competition analysis, market size, sales channel, administrationissues, market trends, industry policies, market entry issues, etc. CHINA IMPORTED AND EXPORTED COMMODITIES RESEARCHProviding import and export data analysis for target products, a direct view to describe importand export trend by plenty figures and tables. Contrasting the trade data in different countries,origins, destinations and trade modes. To discover the fact and reason behind the trendchanges. FINDING CHINESE PARTNERSTo assist clients in finding the right potential partners, connecting clients with potential buyers,distributors, agents, importers and exporters, administrative organizations and competitors inChina. CHINA INDUSTRY PROFILES500+ yearly updated industry profiles on 500+ Chinese industries. The profiles presentoverview for each of these industries by providing concise analyses and 3 years key data.These profiles reflect the position of foreign enterprises and show the regional differencesacross China in each of the industries. CHINA MARKET REPORTSThis series includes more than 200 market research reports on over 200 market sectors inChina. Contents of these reports consist of market size, market share & structure, hotdomestic regions, top 10 enterprises, import & export, key statistical data and industrystandards. All the market reports are yearly updated.For more information please visit:Company Site: www.Zeefer.orgChina Industry Reports: www.AllChinaReports.com
    • TABLE OF CONTENTCamera Market in China......................................................................................................1Electronic Computer Market in China................................................................................3Computer Market in China ..................................................................................................5Television, DVD & Video Equipment Market in China ...................................................10
    • www.AllChinaReports.com Industry Reports & Market Research CAMERA MARKET IN CHINAChina camera market size exceeded RMB 30 billion in 2009, a growth ofmore than 25% on a year-on-year basis, according to Zeefer Consultingsresearch report - China Camera Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 100 foreign enterprises above designated size engaged inthe camera industry, accounting for more than 70% of all cameraenterprises above designated size across China. All foreign cameraenterprises achieved a profit of more than RMB 1 billion in all, accountingfor more than 90% of the total profit in this industry.In terms of the industry size, in 2009, enterprises above designated sizeinside the camera industry achieved a sales revenue of more than RMB 50billion in all. They produced a total of more than 79,080,000 units ofcamera, a decline of more than 3% in total production on a year-on-yearbasis. In the camera industry, more than 100 enterprises were abovedesignated size, a decline of more than 2% on a year-on-year basis. On anannual average, employees in camera industry were more than 110,000, adecline of more than 6% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size incamera industry across China achieved a profit of more than RMB 1billion in all, a growth of more than 20% on a year-on-year basis. Onaverage, enterprises achieved a profit margin of more than 3%. In 2009,more than 35 enterprises in this industry suffered a loss. the percentage ofloss-incurring enterprises was higher than 20%.In terms of camera import and export, in 2010, the value of importedBeijing Zeefer Consulting Ltd. -1-
    • www.AllChinaReports.com Industry Reports & Market Researchcamera products in China was more than USD 4 billion, and Japan, PRCand Thailand ranked top 3 as Origin of Imported Goods, imports fromthese top three origins added up to USD 3.7 billion, accounting for morethan 80% of the gross imports. Shanghai, Guangdong and Beijing rankedtop 3 domestic destinations in imports, and the value of imports in thesethree regions added up to USD 3.9 billion, accounting for more than 90%of the gross imports across China. In 2010, the gross export of cameraproducts exceeded USD 9 billion, Guangdong, Jiangsu and Tianjin rankedtop 3 as domestic origins, exports from these origins added up to USD 8.1billion, accounting for more than 80% of the gross export across China.In terms of the market share in China, top 10 leading enterprises incamera industry won a market share of more than 80% in all in terms ofthe sales revenue, and the top leading enterprise gained a market share ofmore than 20% (source: data for 2008).Data Source:China Camera Market ReportRelated Industry Reports:China Camera Mfg. Industry ProfileChina Cultural & Office Machinery Mfg. Industry ProfileChina Optical Instruments & Photographic Equipment Industry Profile中国カメラ·撮影機材製造業界レポート中国文化·オフィス機器製造業界レポートBeijing Zeefer Consulting Ltd. -2-
    • www.AllChinaReports.com Industry Reports & Market Research ELECTRONIC COMPUTER MARKET IN CHINAAccording to Zeefer Consultings research report - China ElectronicComputer Market Report and calculated according to Zeefer ChinaMarket Size formula, China electronic computer market size in 2009exceeded RMB 600 billion, a growth of more than 8% on a year-on-yearbasis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 850 foreign enterprises above designated size engaged inthe electronic computer industry, accounting for more than 60% of allelectronic computer enterprises above designated size across China.These enterprises achieved a sales revenue of more than RMB 1,000 billionin all, accounting for more than 90% of the total sales revenue from allelectronic computer enterprises above designated size across China.In terms of the industry size, in 2009, enterprises above designated sizeinside the electronic computer industry achieved a sales revenue of morethan RMB 1,000 billion in all. The total assets of all enterprises in theindustry exceeded RMB 600 billion, a rise of more than 8% on ayear-on-year basis. On an annual average, employees in electroniccomputer industry were more than 1,455,000, a decline of more than 4%on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inelectronic computer industry across China achieved a profit of more thanRMB 30 billion in all, a decline of more than 15% on a year-on-year basis.In 2009, more than 400 enterprises in this industry suffered a loss. and theBeijing Zeefer Consulting Ltd. -3-
    • www.AllChinaReports.com Industry Reports & Market Researchloss from them added up to RMB 3.9 billion. The industry average of therate of return on assets was higher than 5%, and the rate of return on netassets was higher than 15%.In terms of electronic computer import and export, in 2010, the value ofimported electronic computer products in China was more than USD 55billion, and PRC, Thailand and South Korea ranked top 3 as Origin ofImported Goods, imports from these top three origins added up to USD34.6 billion, accounting for more than 60% of the gross imports. In 2010,the gross export of electronic computer products exceeded USD 200billion, and USA, Hong Kong and Netherlands ranked top 3 as exportdestinations. Exports to these destinations added up to USD 118.1 billion,accounting for more than 55% of the gross export.In terms of the market share in China, top 10 leading enterprises inelectronic computer industry won a market share of more than 40% in allin terms of the sales revenue, and the top leading enterprise gained amarket share of more than 10% (source: data for 2008).Data Source:China Electronic Computer Market ReportRelated Industry Reports:China Electronic Computer Mfg. Industry ProfileChina Office, Accounting & Computing Machinery Industry ProfileChina Television, Radio Transmitters & Apparatus Industry ProfileChina Computer Network Equipment Market ReportChina Computer Hardware Market ReportChina Computer Market Report中国コンピューター製造業界レポートBeijing Zeefer Consulting Ltd. -4-
    • www.AllChinaReports.com Industry Reports & Market Research COMPUTER MARKET IN CHINAChina computer market size exceeded RMB 150 billion in 2009, a growthof more than 3% on a year-on-year basis, according to Zeefer Consultingsresearch report - China Computer Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 80 foreign enterprises above designated size engaged inthe computer industry, accounting for more than 45% of all computerenterprises above designated size across China. All foreign computerenterprises achieved a profit of more than RMB 9 billion in all, accountingfor more than 85% of the total profit in this industry. Foreign computerenterprises achieved a profit margin of more than 1%, almost same withthe industry average, and they achieved a ratio of return on assets of morethan 3%, almost same with the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the computer industry achieved a sales revenue of more than RMB800 billion in all. In the computer industry, more than 150 enterpriseswere above designated size, a decline of more than 10% on a year-on-yearbasis. On an annual average, employees in computer industry were morethan 455,000, a decline of more than 20% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size incomputer industry across China achieved a profit of more than RMB 10billion in all, a decline of more than 35% on a year-on-year basis. Onaverage, enterprises achieved a profit margin of more than 1%. In 2009,more than 40 enterprises in this industry suffered a loss.In terms of computer import and export, in 2010, the value of importedBeijing Zeefer Consulting Ltd. -5-
    • www.AllChinaReports.com Industry Reports & Market Researchcomputer products in China was more than USD 2 billion, Guangdong,Beijing and Shanghai ranked top 3 domestic destinations in imports, andthe value of imports in these three regions added up to USD 1.5 billion,accounting for more than 70% of the gross imports across China. In 2010,the gross export of computer products exceeded USD 100 billion,Shanghai, Jiangsu and Guangdong ranked top 3 as domestic origins,exports from these origins added up to USD 98.1 billion, accounting formore than 90% of the gross export across China.In terms of the market share in China, top 10 leading enterprises incomputer industry won a market share of more than 70% in all in terms ofthe sales revenue, and the top leading enterprise gained a market share ofmore than 20% (source: data for 2008).Data Source:China Computer Market ReportRelated Industry Reports:China Computer Mfg. Industry ProfileChina Electronic Computer Mfg. Industry ProfileChina Office, Accounting & Computing Machinery Industry ProfileChina Computer Network Equipment Market ReportChina Computer Hardware Market ReportChina Electronic Computer Market Report中国コンピューター製品業界レポート中国コンピューター製造業界レポートBeijing Zeefer Consulting Ltd. -6-
    • www.AllChinaReports.com Industry Reports & Market ResearchHousehold Audio Equipment Market in ChinaAccording to Zeefer Consultings research report - China HouseholdAudio Equipment Market Report and calculated according to ZeeferChina Market Size formula, China household audio equipment marketsize in 2009 exceeded RMB 35 billion, a decline of more than 8% on ayear-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 350 foreign enterprises above designated size engaged inthe household audio equipment industry, accounting for more than 50%of all household audio equipment enterprises above designated sizeacross China. These enterprises achieved a sales revenue of more thanRMB 55 billion in all, accounting for more than 70% of the total salesrevenue from all household audio equipment enterprises abovedesignated size across China.In terms of the industry size, in 2009, enterprises above designated sizeinside the household audio equipment industry achieved a sales revenueof more than RMB 75 billion in all. They produced a total of more than91,490,000 units of audio combination equipment, a decline of more than8% in total production on a year-on-year basis. The total assets of allenterprises in the industry exceeded RMB 45 billion, a rise of more than1% on a year-on-year basis. On an annual average, employees inhousehold audio equipment industry were more than 260,000, a declineof more than 10% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inhousehold audio equipment industry across China achieved a profit ofmore than RMB 2 billion in all, a decline of more than 8% on ayear-on-year basis. On average, enterprises achieved a profit margin ofmore than 2%. In 2009, more than 150 enterprises in this industry sufferedBeijing Zeefer Consulting Ltd. -7-
    • www.AllChinaReports.com Industry Reports & Market Researcha loss. and the loss from them added up to RMB 501.6 million.In terms of household audio equipment import and export, in 2010, thevalue of imported household audio equipment products in China wasmore than USD 2 billion, and PRC, Malaysia and Japan ranked top 3 asOrigin of Imported Goods, imports from these top three origins added upto USD 1.9 billion, accounting for more than 75% of the gross imports.Guangdong, Shandong and Jilin ranked top 3 domestic destinations inimports, and the value of imports in these three regions added up to USD1.9 billion, accounting for more than 75% of the gross imports acrossChina. In 2010, the gross export of household audio equipment productsexceeded USD 8 billion, and Hong Kong, USA and Japan ranked top 3 asexport destinations. Exports to these destinations added up to USD 5.7billion, accounting for more than 65% of the gross export.In terms of the market share in China, top 10 leading enterprises inhousehold audio equipment industry won a market share of more than35% in all in terms of the sales revenue, and the top leading enterprisegained a market share of more than 9% (source: data for 2008).Data Source:China Household Audio Equipment Market ReportRelated Industry Reports:China Household Video & Audio Equipment Mfg. Industry ProfileChina Household Audio Equipment Mfg. Industry ProfileChina Television & Radio Receivers, Recording Or Reproducing ApparatusIndustry ProfileChina Television, DVD & Video Equipment Market ReportTop Seven Companies In Household Audio Equipment Mfg. Industry In China中国家庭用オーディオ業界レポートBeijing Zeefer Consulting Ltd. -8-
    • www.AllChinaReports.com Industry Reports & Market Research中国家庭用オーディオビジュアル業界レポートBeijing Zeefer Consulting Ltd. -9-
    • www.AllChinaReports.com Industry Reports & Market Research TELEVISION, DVD & VIDEO EQUIPMENT MARKET IN CHINAChina television, DVD & video equipment market size exceeded RMB 150billion in 2009, a growth of more than 10% on a year-on-year basis,according to Zeefer Consultings research report - China Television, DVD& Video Equipment Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 200 foreign enterprises above designated size engaged inthe television, DVD & video equipment industry, accounting for morethan 50% of all television, DVD & video equipment enterprises abovedesignated size across China. All foreign television, DVD & videoequipment enterprises achieved a profit of more than RMB 4 billion in all,accounting for more than 60% of the total profit in this industry.In terms of the industry size, in 2009, enterprises above designated sizeinside the television, DVD & video equipment industry achieved a salesrevenue of more than RMB 250 billion in all. In the television, DVD &video equipment industry, more than 450 enterprises were abovedesignated size, an increase of more than 8% on a year-on-year basis. Onan annual average, employees in television, DVD & video equipmentindustry were more than 265,000, a decline of more than 5% on ayear-on-year basis.In terms of industry profit, in 2009, enterprises above designated size intelevision, DVD & video equipment industry across China achieved aprofit of more than RMB 7 billion in all, a growth of more than 40% on ayear-on-year basis. In 2009, more than 100 enterprises in this industryBeijing Zeefer Consulting Ltd. - 10 -
    • www.AllChinaReports.com Industry Reports & Market Researchsuffered a loss. the percentage of loss-incurring enterprises was higherthan 25%. The industry average of the rate of return on assets was higherthan 4%, and the rate of return on net assets was higher than 10%.In terms of television, DVD & video equipment import and export, in2010, the value of imported television, DVD & video equipment productsin China was more than USD 1 billion, and PRC, Japan and Germanyranked top 3 as Origin of Imported Goods, imports from these top threeorigins added up to USD 1.2 billion, accounting for more than 80% of thegross imports. In 2010, the gross export of television, DVD & videoequipment products exceeded USD 40 billion, Guangdong, Jiangsu andFujian ranked top 3 as domestic origins, exports from these origins addedup to USD 34.1 billion, accounting for more than 80% of the gross exportacross China.In terms of the market share in China, top 10 leading enterprises intelevision, DVD & video equipment industry won a market share of morethan 50% in all in terms of the sales revenue, and the top leadingenterprise gained a market share of more than 10% (source: data for 2008).Data Source:China Television, DVD & Video Equipment Market ReportRelated Industry Reports:China Household Video & Audio Equipment Mfg. Industry ProfileChina Television, DVD & Video Equipment Mfg. Industry ProfileChina Television & Radio Receivers, Recording Or Reproducing ApparatusIndustry ProfileChina Household Audio Equipment Market ReportTop Nine Companies In Television, DVD & Video Equipment Mfg. Industry InChinaBeijing Zeefer Consulting Ltd. - 11 -
    • www.AllChinaReports.com Industry Reports & Market Research中国家庭用ビデオ業界レポート中国家庭用オーディオビジュアル業界レポートBeijing Zeefer Consulting Ltd. - 12 -
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