China beer market report sample pages

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China beer market report sample pages

  1. 1. CHINA BEER MARKET REPORT Beijing Zeefer Consulting Ltd. August 2011
  2. 2. INTRODUCTIONThis report discusses the beer market in China mainly from the followingsections. - Size of Beer Market in ChinaBased on Zeefers China Market Size Formula, by the analysis on China beermarket size, industry sales revenue and domestic beer output in 2008 - 2010,this report presents a picture of the real development of beer market in Chinaand changes in the overall market size. - Hot Areas of China Beer MarketBased on the comparison and analysis on Chinas beer production and importin different provinces or cities, this report points out those hot areas in Chinafor beer market deserve most attention. - Top 10 Enterprises in China Beer IndustryBased on the comparison and analysis on top 10 leading enterprises in Chinabeer industry in terms of sales revenue, market share and number ofemployees, the report shows their positions in the beer market in China.Additionally, this report lists basic contact information of the top 10 leadingenterprises. - Market Share and Market Structure of China Beer MarketThis report analyzes the beer market share distribution in China by segmentsbased on enterprises nature (leading enterprises, foreign enterprises,state-owned and private enterprises), imports of beer product and regionalmarkets in China in terms of sale revenue, profitability, production volume,number of enterprises and the value of imports... The report offers data on themarket shares of imported beer products, foreign enterprises and enterprisesin other forms. It also offers a comparison of profitability by forms ofenterprise ownership, presents a picture of the market share of leadingenterprises and the distribution of major regional markets in China. Inaddition, the report figures out the structure and concentration ratio of the
  3. 3. current beer market in China by means of Bains Market StructureClassification and Index of CR4. - Import and Export of Beer ProductsIn this section, the report includes the main source countries / regions ofimported beer products for China and their market shares, the domesticdestinations of imported beer products in China and shares for thesedestinations, major export destinations (countries or regions) for Chineseproduced beer products and shares of these destinations, major origins of theexported beer products and their shares. - Beer Industry Standards in ChinaThe report lists relevant national standards and/or industrial standardsconcerning beer products generally accepted in the beer industry in China,including standard names both in Chinese and English as well as their unifiedcode numbers. - Major Beer Importers in ChinaThe report lists 10 major importers for beer products in China and providestheir contact information such as company name, address, website, telephonenumber and fax number. - Summary on Key Statistics of the Beer Industry in ChinaBased on the concise analysis on the sales revenue, production volume,number of enterprises, total profit, total loss, total assets, return on the assetand profit margin as well as other key statistics, China Beer Market Reportpresents the current situation, the growth rate and profitability of the beerindustry in China.
  4. 4. DECLARATIONBeijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")provide this report with the greatest possible care. Nevertheless, Zeefer makesno guarantee whatsoever regarding the accuracy, utility, or certainty of theinformation in this report. Further, Zeefer disclaims any and all responsibilityfor damages that may result from the use or non-use of the information in thisreport.The information in this report may be incomplete and/or may differ inexpression from other information in elsewhere by other means. Theinformation contained in this report may also be changed or removed withoutprior notice.
  5. 5. Sample Page AllChinaReports.com the first stop to explore China market CONTENT CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE BEER MARKET SIZE..................................................3 2.2 ANALYSIS ON THE CHANGES IN BEER PRODUCTION VOLUME IN RECENT YEARS .....................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR BEER PRODUCTS ACROSS CHINA........10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF BEER PRODUCTS............................................................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED BEER PRODUCTS ......................................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................27 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30 Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org
  6. 6. Sample Page AllChinaReports.com the first stop to explore China market 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 QINGDAO BEER CO., LTD. .........................................................................38 7.2 BEIJING YANJING BEER MANUFACTURING BASE.............................38 7.3 GUANGZHOU ZHUJIANG BEER CO. LTD. ............................................39 7.4 YANJING BEER (GUILIN LIQUAN) CO., LTD.........................................40 7.5 INBEV-SEDRIN BEER CO., LTD..................................................................40 7.6 BUDWEISER (WUHAN) INTERNATIONAL BREWING CO., LTD......41 7.7 SICHUAN BLUE SWORD INVESTMENT MANAGEMENT CO., LTD. ..................................................................................................................................41 7.8 CHONGQING BEER CO., LTD. ...................................................................42 7.9 HUARUN SOWN BEER (LIAONING) CO., LTD......................................43 7.10 COFCO MALT (DALIAN) CO., LTD.........................................................43 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46 Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org
  7. 7. Sample Page AllChinaReports.com the first stop to explore China market CHAPTER 3 HOT SPOTS FOR BEER PRODUCTS ACROSS CHINA Figure 5 Nationwide distribution map of beer mfg. enterprises above designated size across China Heilongjiang 30 Jilin 14 Inner Mongolia 14 Liaoning Xinjian 26 Hebei Beijing 14 9 29 Tianjin Shanxi <4 Ningxia Shandong 8 9 Qinghai <4 74 <4 Gansu Henan Jiangsu 30 Shaanxi 55 Anhui 46 Tibet Shanghai Hubei 23 6 <4 Sichuan 22 Zhejiang 25 7 37 Chongqing Jiangxi Hunan 20 Fujian Guizhou 16 5 17 1-3 1 4-7 Yunnan Guangdong 4 14 Guangxi 28 8-9 5 8 10-19 10 20-39 20 Hainan 40+ <4 40 Shandong, Henan and Jiangsu are the major production bases for beer in China. From Jan. to Nov. 2010, enterprises engaged in beer production above designated size in the above three areas added up to 175 firms, accounting for about 29.56% of all beer producers above designated size all over China for Beijing Zeefer Consulting Ltd. 10 Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org
  8. 8. Sample Page AllChinaReports.com the first stop to explore China market 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP Figure 18 Changes in the percentage of numbers of foreign beer mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership 2008 2009 2010 Percentage of foreign enterprises Changes593 in the percentage of 全国 589 592 in term s of the num ber of num bers of foreign-funded oreign-funded 171 184 187 enterprises in 2010 enterprises e of ownership 405 oreign-funded 171 184 187 nded Private 152 39% 157 36% 35% 162rivate Joint-equity 35 37 37 31.59% 6% Others 231 6% 215 6% 206 oreign-funded 29% 31% 32% 27% Private68.41% 26% 26% 26% 26% 27% Joint-equity 6% 6% 6% Others 39% 36% 32% 35% 29% 31% 2008 2009 2010 Foreign-funded Private Foreign-funded Others type of ow nership Joint-equity Others In 2010, among the 592 beer mfg. enterprises above designated size across China, 187 are foreign enterprises, accounting for about a share of 31.59% of all. In terms of the number of enterprises, there were 3 foreign enterprises more than that in 2009, while a rise of 0.56% in terms of the percentage that in 2009. Beijing Zeefer Consulting Ltd. 30 Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org
  9. 9. Order FormReport Name: China Beer Market ReportReport Type:Price, Format and Licence:□ US$ 680 for Single User in PDF□ US$ 1020 for Five Users in PDF□ US$ 1700 for Enterprise License in PDFIf you wish to order this report online, please visit the following link. It is simple, safe and faster:http://www.allchinareports.com/beverages/alcohol-drinks/china-beer-market-report.htmlContact Details:□Mr □Mrs □Ms Given Name: Family Name:Email Address:Job Title: Organization:Address:City: Zip Code: Country:Tel: Fax:Payment Details:□ Pay by Credit Card□ Visa □ Master Card □ American Express □ JCBCardholders Name:Card Number:Expiry Date: CVV Number:Cardholders Signature:□ Pay by Wire Transfer:Please transfer funds to:BANK NAME: CHINA MINSHENG BANKING CORP., LTD.SWIFT BIC: MSBCCNBJACCOUNT NO.: 0103014170023494ACCOUNT NAME: BEIJING ZEEFER CONSULTING LTD.BANK ADDRESS:Fuchengmen Branch, CHINA MINSHENG BANKING CORP., LTD.The first floor, No. 2, Fuchengmen Wai Avenue, Xicheng District, Beijing, P.R.China, Zip Code: 100037 Please fax this order form to: +86 10 87750776If you have any question please contact us at: Email: Service@allchinareports.com Telephone: +86 10 68324716

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