2. CHINA ALCOHOL
MARKET REPORT
Beijing Zeefer Consulting Ltd.
May 2011

3. INTRODUCTION
This report discusses the alcohol market in China mainly from the following
sections.
- Size of Alcohol Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
alcohol market size, industry sales revenue and domestic alcohol output in
2008 - 2010, this report presents a picture of the real development of alcohol
market in China and changes in the overall market size.
- Hot Areas of China Alcohol Market
Based on the comparison and analysis on China's alcohol production and
import in different provinces or cities, this report points out those hot areas in
China for alcohol market deserve most attention.
- Top 10 Enterprises in China Alcohol Industry
Based on the comparison and analysis on top 10 leading enterprises in China
alcohol industry in terms of sales revenue, market share and number of
employees, the report shows their positions in the alcohol market in China.
Additionally, this report lists basic contact information of the top 10 leading
enterprises.
- Market Share and Market Structure of China Alcohol Market
This report analyzes the alcohol market share distribution in China by
segments based on enterprises nature (leading enterprises, foreign enterprises,
state-owned and private enterprises), imports of alcohol product and regional
markets in China in terms of sale revenue, profitability, production volume,
number of enterprises and the value of imports... The report offers data on the
market shares of imported alcohol products, foreign enterprises and
enterprises in other forms. It also offers a comparison of profitability by forms
of enterprise ownership, presents a picture of the market share of leading
enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the

4. current alcohol market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Alcohol Products
In this section, the report includes the main source countries / regions of
imported alcohol products for China and their market shares, the domestic
destinations of imported alcohol products in China and shares for these
destinations, major export destinations (countries or regions) for Chinese
produced alcohol products and shares of these destinations, major origins of
the exported alcohol products and their shares.
- Alcohol Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning alcohol products generally accepted in the alcohol industry in
China, including standard names both in Chinese and English as well as their
unified code numbers.
- Major Alcohol Importers in China
The report lists 10 major importers for alcohol products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Alcohol Industry in China
Based on the concise analysis on the sales revenue, production volume,
number of enterprises, total profit, total loss, total assets, return on the asset
and profit margin as well as other key statistics, China Alcohol Market Report
presents the current situation, the growth rate and profitability of the alcohol
industry in China.

5. DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE ALCOHOL MARKET SIZE .......................................3
2.2 ANALYSIS ON THE CHANGES IN ALCOHOL PRODUCTION
VOLUME IN RECENT YEARS.............................................................................5
2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6
CHAPTER 3 HOT SPOTS FOR ALCOHOL PRODUCTS ACROSS CHINA
......................................................................................................................................10
CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY............................................................12
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16
5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF ALCOHOL
PRODUCTS............................................................................................................17
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE
IMPORTED ALCOHOL PRODUCTS .............................................................17
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE
CHINA ................................................................................................................19
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21
CHAPTER 6 THE MARKET SHARE...................................................................23
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES
REVENUE ..............................................................................................................23
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE
FROM LEADING ENTERPRISES ...................................................................23
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE..............................................25
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE
MARKET SHARE..................................................................................................27
6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES
REVENUE ..........................................................................................................27
6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL
PRODUCTION VOLUME................................................................................28
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND
IN RECENT YEARS..............................................................................................30
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN
TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN
ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES
OF OTHER OWNERSHIP ................................................................................32
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON
WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34
6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS
AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38
7.1 NANYANG TIANGUAN ENTERPRISE GROUP CO., LTD. ..................38
7.2 COFCO ORGANISM CHEMICAL ENGINEERING ZHAODONG
BRANCH................................................................................................................38
7.3 JI'AN (QIAN'AN) ALCOHOL INDUSTRY CO., LTD...............................39
7.4 JIAOZUO HEYANG ALCOHOL INDUSTRY CO., LTD..........................40
7.5 MEIHEKOU FUKANG ALCOHOL CO., LTD...........................................40
7.6 JILIN PROVINCE NEW TIAN LONG WINE CO., LTD...........................41
7.7 CHENGDE MOUNTAIN RESORT CORPORATION GROUP CO., LTD.
..................................................................................................................................42
7.8 INNER MONGOLIA LINIU ORGANISM CHEMICAL ENGINEERING
CO., LTD.................................................................................................................42
7.9 SHANDONG PROVINCE ZHENLONG ORGANISM CHEMICAL
ENGINEERING CO., LTD...................................................................................43
7.10 TIANJIN GUANDA INDUSTRIAL CORPORATION ............................44
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46
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CHAPTER 3
HOT SPOTS FOR ALCOHOL
PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of alcohol mfg. enterprises above designated size
across China
Heilongjiang
18
Jilin
13
Inner Mongolia
8 Liaoning
Xinjian 6
Hebei Beijing
<4
<4
5 Tianjin
Shanxi <4
Ningxia < 4 Shandong
<4
Qinghai 10
Gansu Henan Jiangsu
<4 Shaanxi 22 Anhui 32
Tibet Shanghai
Hubei 5
Sichuan 5 Zhejiang
10 <4
Chongqing Jiangxi
Hunan
7 Fujian
Guizhou
<4
1-3 1
4-5 Yunnan Guangdong 4
7 Guangxi
7
6-9 28 6
10-19 10
20+ 20
Hainan
Jiangsu, Guangxi and Henan are the major production bases for alcohol in
China. From Jan. to Nov. 2010, enterprises engaged in alcohol production
above designated size in the above three areas added up to 82 firms,
Beijing Zeefer Consulting Ltd. 10
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign alcohol mfg. enterprises
across China and the comparison of foreign enterprises and enterprises of other
ownership
2008 2009 2010
Percentage of foreign enterprises Changes201
in the percentage of
全国 210 198
in term s of the num ber of num bers of foreign-funded
oreign-funded 12 11 11
enterprises in 2010 enterprises
e of ownership 187
Private 114 115 112rivate
oreign-funded 12 35% 11 33% 34% nded
11
Joint-equity 5.56% 10 9 8
5% 4% 4%
Others 74 6%
66 5% 6% 67
Private 54% 57% 57%
oreign-funded 6% 5% 6%
94.44%
Joint-equity 5% 54%
4%57% 57%4%
Others 35% 33% 34%
2008 2009 2010
Private Foreign-funded
Foreign-funded Others type of ow nership Joint-equity Others
In 2010, among the 198 alcohol mfg. enterprises above designated size across
China, 11 are foreign enterprises, accounting for about a share of 5.56% of all.
In terms of the number of enterprises, the foreign enterprises in 2009 was
Beijing Zeefer Consulting Ltd. 30
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