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    Beverage market in china   market brief Beverage market in china market brief Document Transcript

    • BEVERAGE MARKET IN CHINA Market Brief Beijing Zeefer Consulting Ltd. October 2011
    • Authorized by:Beijing Zeefer Consulting Ltd.Company Site:http://www.Zeefer.orgOnline Store of China Industry Reports:http://www.AllChinaReports.comBeijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter,"Zeefer") provide this publication with the greatest possible care.Nevertheless, Zeefer makes no guarantee whatsoever regarding theaccuracy, utility, or certainty of the information in this publication.Further, Zeefer disclaims any and all responsibility for damages thatmay result from the use or non-use of the information in thispublication.The information in this publication may be incomplete and/or maydiffer in expression from other information in elsewhere by othermeans. The information contained in this publication may also bechanged or removed without prior notice.
    • About Zeefer ConsultingBeijing Zeefer Consulting Ltd. is a professional consulting firm focusing on providing Chinamarket research, China market entry strategy and industrial intelligence information services.ZEEFER was founded in 2002, located in Beijing, China.ZEEFER’s research service includes: CHINA MARKET ENTRY RESEARCHIt is market entry guidance for target products, providing essential China market information,assisting clients to enter China market and expand market share in China. This researchservice extensively covers main industry products and consumer products. CUSTOMIZED MARKET RESEARCHProviding on demand market research service, it is focusing on assisting clients to solve theindividual issues when they are interested in China market. Usually the research contentscovering product viability, competition analysis, market size, sales channel, administrationissues, market trends, industry policies, market entry issues, etc. CHINA IMPORTED AND EXPORTED COMMODITIES RESEARCHProviding import and export data analysis for target products, a direct view to describe importand export trend by plenty figures and tables. Contrasting the trade data in different countries,origins, destinations and trade modes. To discover the fact and reason behind the trendchanges. FINDING CHINESE PARTNERSTo assist clients in finding the right potential partners, connecting clients with potential buyers,distributors, agents, importers and exporters, administrative organizations and competitors inChina. CHINA INDUSTRY PROFILES500+ yearly updated industry profiles on 500+ Chinese industries. The profiles presentoverview for each of these industries by providing concise analyses and 3 years key data.These profiles reflect the position of foreign enterprises and show the regional differencesacross China in each of the industries. CHINA MARKET REPORTSThis series includes more than 200 market research reports on over 200 market sectors inChina. Contents of these reports consist of market size, market share & structure, hotdomestic regions, top 10 enterprises, import & export, key statistical data and industrystandards. All the market reports are yearly updated.For more information please visit:Company Site: www.Zeefer.orgChina Industry Reports: www.AllChinaReports.com
    • TABLE OF CONTENTFrozen Beverages & Edible Ice Market in China ...............................................................1Solid Beverage Market in China ..........................................................................................4Milk & Plant Protein Beverage Market in China...............................................................7Tea Processing Market in China ........................................................................................10Tea & Other Soft Beverages Market in China ..................................................................12Fruit Wine Market in China...............................................................................................15Wine Market in China.........................................................................................................18Beer Market in China..........................................................................................................21Alcoholic Drinks Market in China .....................................................................................24Chinese Distilled Spirit Market in China ..........................................................................27Foods, Beverages & Tobacco Production Equipment Market in China .........................30
    • www.AllChinaReports.com Industry Reports & Market Research FROZEN BEVERAGES & EDIBLE ICE MARKET IN CHINAChina frozen beverages & edible ice market size exceeded RMB 20 billionin 2009, a growth of more than 15% on a year-on-year basis, according toZeefer Consultings research report - China Frozen Beverages & Edible IceMarket Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 25 foreign enterprises above designated size engaged inthe frozen beverages & edible ice industry, accounting for more than 10%of all frozen beverages & edible ice enterprises above designated sizeacross China. All foreign frozen beverages & edible ice enterprisesachieved a profit of more than RMB 250 million in all, accounting formore than 25% of the total profit in this industry. Foreign frozenbeverages & edible ice enterprises achieved a profit margin of more than6%, higher than the industry average, and they achieved a ratio of returnon assets of more than 8%, lower than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the frozen beverages & edible ice industry achieved a sales revenueof more than RMB 15 billion in all. They produced a total of more than2,250,000 tons of frozen drinks, a rise of more than 6% in total productionon a year-on-year basis. In the frozen beverages & edible ice industry,more than 250 enterprises were above designated size, an increase ofmore than 5% on a year-on-year basis. On an annual average, employeesin frozen beverages & edible ice industry were more than 40,000, anincrease of more than 6% on a year-on-year basis.Beijing Zeefer Consulting Ltd. -1-
    • www.AllChinaReports.com Industry Reports & Market ResearchIn terms of industry profit, in 2009, enterprises above designated size infrozen beverages & edible ice industry across China achieved a profit ofmore than RMB 950 million in all, a growth of more than 55% on ayear-on-year basis. On average, enterprises achieved a profit margin ofmore than 5%. In 2009, more than 35 enterprises in this industry suffereda loss.In terms of frozen beverages & edible ice import and export, in 2010, thevalue of imported frozen beverages & edible ice products in China wasmore than USD 20 million, Shanghai, Guangdong and Beijing ranked top3 domestic destinations in imports, and the value of imports in these threeregions added up to USD 20.9 million, accounting for more than 90% ofthe gross imports across China. In 2010, the gross export of frozenbeverages & edible ice products exceeded USD 20 million, and USA,Australia and Hong Kong ranked top 3 as export destinations. Exports tothese destinations added up to USD 20.8 million, accounting for morethan 90% of the gross export. Liaoning, Beijing and Guangdong rankedtop 3 as domestic origins, exports from these origins added up to USD22.6 million, accounting for more than 95% of the gross export acrossChina.In terms of the market share in China, top 10 leading enterprises in frozenbeverages & edible ice industry won a market share of more than 25% inall in terms of the sales revenue, and the top leading enterprise gained amarket share of more than 7% (source: data for 2008). In terms of themarket position of imported frozen beverages & edible ice products, in2009, imported products won a market share of 0.5% in the frozenbeverages & edible ice market across China.Data Source:Beijing Zeefer Consulting Ltd. -2-
    • www.AllChinaReports.com Industry Reports & Market ResearchChina Frozen Beverages & Edible Ice Market ReportRelated Industry Reports:China Frozen Beverages & Edible Ice Mfg. Industry ProfileChina Food Mfg. Industry ProfileChina Dairy Industry ProfileChina Nutritious & Health Care Foods Market ReportChina Foods & Feedstuff Additives Market Report中国冷凍飲料·食用氷業界レポート中国食品製造業界レポートBeijing Zeefer Consulting Ltd. -3-
    • www.AllChinaReports.com Industry Reports & Market Research SOLID BEVERAGE MARKET IN CHINAChina solid beverage market size exceeded RMB 20 billion in 2009, agrowth of more than 10% on a year-on-year basis, according to ZeeferConsultings research report - China Solid Beverage Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 30 foreign enterprises above designated size engaged inthe solid beverage industry, accounting for more than 30% of all solidbeverage enterprises above designated size across China. All foreign solidbeverage enterprises achieved a profit of more than RMB 700 million in all,accounting for more than 35% of the total profit in this industry. Foreignsolid beverage enterprises achieved a profit margin of more than 10%,higher than the industry average, and they achieved a ratio of return onassets of more than 10%, almost same with the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the solid beverage industry achieved a sales revenue of more thanRMB 20 billion in all. In the solid beverage industry, more than 100enterprises were above designated size, an increase of more than 30% on ayear-on-year basis. On an annual average, employees in solid beverageindustry were more than 30,000, an increase of more than 1% on ayear-on-year basis.In terms of industry profit, in 2009, enterprises above designated size insolid beverage industry across China achieved a profit of more than RMB1 billion in all, a growth of more than 20% on a year-on-year basis. In 2009,more than 15 enterprises in this industry suffered a loss. and the loss fromthem added up to RMB 53.1 million. The industry average of the rate ofreturn on assets was higher than 10%, and the rate of return on net assetsBeijing Zeefer Consulting Ltd. -4-
    • www.AllChinaReports.com Industry Reports & Market Researchwas higher than 20%.In terms of solid beverage import and export, in 2010, the value ofimported solid beverage products in China was more than USD 40 million,Shanghai, Guangdong and Jiangsu ranked top 3 domestic destinations inimports, and the value of imports in these three regions added up to USD30.7 million, accounting for more than 70% of the gross imports acrossChina. In 2010, the gross export of solid beverage products exceeded USD90 million, Guangdong, Hebei and Shaanxi ranked top 3 as domesticorigins, exports from these origins added up to USD 50.1 million,accounting for more than 50% of the gross export across China.In terms of the market share in China, top 10 leading enterprises in solidbeverage industry won a market share of more than 80% in all in terms ofthe sales revenue, and the top leading enterprise gained a market share ofmore than 50% (source: data for 2008). In terms of the market position ofimported solid beverage products, in 2009, imported products won amarket share of 0.7% in the solid beverage market across China.Data Source:China Solid Beverage Market ReportRelated Industry Reports:China Beverage Mfg. Industry ProfileChina Soft Drinks Industry ProfileChina Solid Beverage Industry ProfileChina Soft Drinks, Mineral Waters Industry ProfileChina Tea Beverages Market ReportChina Milk & Plant Protein Beverage Market ReportChina Bottled & Canned Water Market ReportBeijing Zeefer Consulting Ltd. -5-
    • www.AllChinaReports.com Industry Reports & Market ResearchChina Carbonated Soft Drinks Market ReportChina Fruit, Vegetable Juice & Beverage Market Report中国固体飲料業界レポート中国ソフトドリンク業界レポート中国飲料業界レポートBeijing Zeefer Consulting Ltd. -6-
    • www.AllChinaReports.com Industry Reports & Market Research MILK & PLANT PROTEIN BEVERAGE MARKET IN CHINAAccording to Zeefer Consultings research report - China Milk & PlantProtein Beverage Market Report and calculated according to Zeefer ChinaMarket Size formula, China milk & plant protein beverage market size in2009 exceeded RMB 35 billion, a growth of more than 25% on ayear-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 55 foreign enterprises above designated size engaged inthe milk & plant protein beverage industry, accounting for more than 20%of all milk & plant protein beverage enterprises above designated sizeacross China. These enterprises achieved a sales revenue of more thanRMB 15 billion in all, accounting for more than 50% of the total salesrevenue from all milk & plant protein beverage enterprises abovedesignated size across China.In terms of the industry size, in 2009, enterprises above designated sizeinside the milk & plant protein beverage industry achieved a salesrevenue of more than RMB 30 billion in all. The total assets of allenterprises in the industry exceeded RMB 25 billion, a rise of more than25% on a year-on-year basis. On an annual average, employees in milk &plant protein beverage industry were more than 55,000, an increase ofmore than 20% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inmilk & plant protein beverage industry across China achieved a profit ofmore than RMB 5 billion in all, a growth of more than 85% on aBeijing Zeefer Consulting Ltd. -7-
    • www.AllChinaReports.com Industry Reports & Market Researchyear-on-year basis. In 2009, more than 15 enterprises in this industrysuffered a loss. The industry average of the rate of return on assets washigher than 20%, and the rate of return on net assets was higher than 35%.In terms of milk & plant protein beverage import and export, in 2010, thevalue of imported milk & plant protein beverage products in China wasmore than USD 50 million, and Chinese Taiwan, South Korea and Japanranked top 3 as Origin of Imported Goods, imports from these top threeorigins added up to USD 40.2 million, accounting for more than 75% ofthe gross imports. Fujian, Shanghai and Guangdong ranked top 3domestic destinations in imports, and the value of imports in these threeregions added up to USD 35.1 million, accounting for more than 65% ofthe gross imports across China. In 2010, the gross export of milk & plantprotein beverage products exceeded USD 75 million, and Hong Kong,USA and Indonesia ranked top 3 as export destinations. Exports to thesedestinations added up to USD 57.6 million, accounting for more than 70%of the gross export.In terms of the market share in China, top 10 leading enterprises in milk &plant protein beverage industry won a market share of more than 40% inall in terms of the sales revenue, and the top leading enterprise gained amarket share of more than 9% (source: data for 2008). In terms of themarket position of imported milk & plant protein beverage products, in2009, imported products won a market share of 0.8% in the milk & plantprotein beverage market across China.Data Source:China Milk & Plant Protein Beverage Market ReportRelated Industry Reports:China Beverage Mfg. Industry ProfileBeijing Zeefer Consulting Ltd. -8-
    • www.AllChinaReports.com Industry Reports & Market ResearchChina Soft Drinks Industry ProfileChina Milk & Plant Protein Beverage Industry ProfileChina Fruit & Vegetables Industry ProfileChina Solid Beverage Market ReportChina Tea Beverages Market ReportChina Bottled & Canned Water Market ReportChina Carbonated Soft Drinks Market ReportChina Fruit, Vegetable Juice & Beverage Market Report中国乳性·植物蛋白飲料業界レポート中国ソフトドリンク業界レポート中国飲料業界レポートBeijing Zeefer Consulting Ltd. -9-
    • www.AllChinaReports.com Industry Reports & Market Research TEA PROCESSING MARKET IN CHINAChina tea processing market size exceeded RMB 40 billion in 2009, agrowth of more than 45% on a year-on-year basis, according to ZeeferConsultings research report - China Tea Processing Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 65 foreign enterprises above designated size engaged inthe tea processing industry, accounting for more than 5% of all teaprocessing enterprises above designated size across China. All foreign teaprocessing enterprises achieved a profit of more than RMB 400 million inall, accounting for more than 10% of the total profit in this industry.Foreign tea processing enterprises achieved a profit margin of more than15%, higher than the industry average, and they achieved a ratio of returnon assets of more than 10%, higher than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the tea processing industry achieved a sales revenue of more thanRMB 40 billion in all. They produced a total of more than 1,050,000 tons ofrefined tea, a rise of more than 10% in total production on a year-on-yearbasis. In the tea processing industry, more than 1,000 enterprises wereabove designated size, an increase of more than 30% on a year-on-yearbasis. On an annual average, employees in tea processing industry weremore than 105,000, an increase of more than 20% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size intea processing industry across China achieved a profit of more than RMB2 billion in all, a growth of more than 50% on a year-on-year basis. In 2009,more than 75 enterprises in this industry suffered a loss. and the loss fromthem added up to RMB 153.9 million. The industry average of the rate ofBeijing Zeefer Consulting Ltd. - 10 -
    • www.AllChinaReports.com Industry Reports & Market Researchreturn on assets was higher than 8%, and the rate of return on net assetswas higher than 15%.In terms of tea processing import and export, in 2010, the value ofimported tea processing products in China was more than USD 55 million,Guangdong, Shanghai and Fujian ranked top 3 domestic destinations inimports, and the value of imports in these three regions added up to USD46.9 million, accounting for more than 80% of the gross imports acrossChina. In 2010, the gross export of tea processing products exceeded USD800 million, Zhejiang, Fujian and Anhui ranked top 3 as domestic origins,exports from these origins added up to USD 598 million, accounting formore than 70% of the gross export across China.In terms of the market share in China, top 10 leading enterprises in teaprocessing industry won a market share of more than 10% in all in termsof the sales revenue, and the top leading enterprise gained a market shareof more than 2% (source: data for 2008). In terms of the market position ofimported tea processing products, in 2009, imported products won amarket share of 0.4% in the tea processing market across China.Data Source:China Tea Processing Market ReportRelated Industry Reports:China Beverage Mfg. Industry ProfileChina Tea Processing Industry ProfileChina Other Food Products Industry ProfileChina Soft Drinks, Mineral Waters Industry Profile中国茶加工業界レポート中国飲料業界レポートBeijing Zeefer Consulting Ltd. - 11 -
    • www.AllChinaReports.com Industry Reports & Market ResearchTEA & OTHER SOFT BEVERAGES MARKET IN CHINAAccording to Zeefer Consultings research report - China Tea BeveragesMarket Report and calculated according to Zeefer China Market Sizeformula, China tea & other soft beverages market size in 2009 exceededRMB 40 billion, a growth of more than 20% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 65 foreign enterprises above designated size engaged inthe tea & other soft beverages industry, accounting for more than 40% ofall tea & other soft beverages enterprises above designated size acrossChina. These enterprises achieved a sales revenue of more than RMB 30billion in all, accounting for more than 80% of the total sales revenue fromall tea & other soft beverages enterprises above designated size acrossChina. Foreign tea & other soft beverages enterprises achieved a profitmargin of more than 10%, almost same with the industry average, andthey achieved a ratio of return on assets of more than 15%, almost samewith the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the tea & other soft beverages industry achieved a sales revenue ofmore than RMB 40 billion in all. The total assets of all enterprises in theindustry exceeded RMB 25 billion, a rise of more than 10% on ayear-on-year basis. On an annual average, employees in tea & other softbeverages industry were more than 40,000, an increase of more than 7%on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inBeijing Zeefer Consulting Ltd. - 12 -
    • www.AllChinaReports.com Industry Reports & Market Researchtea & other soft beverages industry across China achieved a profit of morethan RMB 4 billion in all, a decline of more than 3% on a year-on-yearbasis. In 2009, more than 15 enterprises in this industry suffered a loss. thepercentage of loss-incurring enterprises was higher than 10%. Theindustry average of the rate of return on assets was higher than 15%, andthe rate of return on net assets was higher than 25%.In terms of tea & other soft beverages import and export, in 2010, thevalue of imported tea & other soft beverages products in China was morethan USD 65 million, and Chinese Taiwan, South Korea and Japan rankedtop 3 as Origin of Imported Goods, imports from these top three originsadded up to USD 51.2 million, accounting for more than 75% of the grossimports. In 2010, the gross export of tea & other soft beverages productsexceeded USD 100 million, and Hong Kong, USA and Indonesia rankedtop 3 as export destinations. Exports to these destinations added up toUSD 77 million, accounting for more than 60% of the gross export.Guangdong, Fujian and Zhejiang ranked top 3 as domestic origins,exports from these origins added up to USD 104.6 million, accounting formore than 80% of the gross export across China.In terms of the market share in China, top 10 leading enterprises in tea &other soft beverages industry won a market share of more than 55% in allin terms of the sales revenue, and the top leading enterprise gained amarket share of more than 8% (source: data for 2008). In terms of themarket position of imported tea & other soft beverages products, in 2009,imported products won a market share of 0.8% in the tea & other softbeverages market across China.Data Source:China Tea Beverages Market ReportBeijing Zeefer Consulting Ltd. - 13 -
    • www.AllChinaReports.com Industry Reports & Market ResearchRelated Industry Reports:China Beverage Mfg. Industry ProfileChina Soft Drinks Industry ProfileChina Tea Beverages Industry ProfileChina Other Food Products Industry ProfileChina Solid Beverage Market ReportChina Milk & Plant Protein Beverage Market ReportChina Bottled & Canned Water Market ReportChina Carbonated Soft Drinks Market ReportChina Fruit, Vegetable Juice & Beverage Market Report中国茶系飲料業界レポート中国ソフトドリンク業界レポート中国飲料業界レポートBeijing Zeefer Consulting Ltd. - 14 -
    • www.AllChinaReports.com Industry Reports & Market Research FRUIT WINE MARKET IN CHINAAccording to Zeefer Consultings research report - China Fruit WineMarket Report and calculated according to Zeefer China Market Sizeformula, China fruit wine market size in 2009 exceeded RMB 10 billion, agrowth of more than 40% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 15 foreign enterprises above designated size engaged inthe fruit wine industry, accounting for more than 10% of all fruit wineenterprises above designated size across China. These enterprisesachieved a sales revenue of more than RMB 800 million in all, accountingfor more than 8% of the total sales revenue from all fruit wine enterprisesabove designated size across China. Foreign fruit wine enterprisesachieved a profit margin of more than 6%, lower than the industryaverage, and they achieved a ratio of return on assets of more than 3%,lower than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the fruit wine industry achieved a sales revenue of more than RMB9 billion in all. The total assets of all enterprises in the industry exceededRMB 10 billion, a rise of more than 20% on a year-on-year basis. On anannual average, employees in fruit wine industry were more than 15,000,an increase of more than 10% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size infruit wine industry across China achieved a profit of more than RMB 700million in all, a growth of more than 35% on a year-on-year basis. Onaverage, enterprises achieved a profit margin of more than 7%. In 2009, 9enterprises in this industry suffered a loss.Beijing Zeefer Consulting Ltd. - 15 -
    • www.AllChinaReports.com Industry Reports & Market ResearchIn terms of fruit wine import and export, in 2010, the value of importedfruit wine products in China was more than USD 7 million, and Japan,South Korea and Canada ranked top 3 as Origin of Imported Goods,imports from these top three origins added up to USD 6.2 million,accounting for more than 85% of the gross imports. In 2010, the grossexport of fruit wine products exceeded USD 30 million, and Japan, HongKong and USA ranked top 3 as export destinations. Exports to thesedestinations added up to USD 22.9 million, accounting for more than 70%of the gross export. Zhejiang, Tianjin and Guangdong ranked top 3 asdomestic origins, exports from these origins added up to USD 29 million,accounting for more than 85% of the gross export across China.In terms of the market share in China, top 10 leading enterprises in fruitwine industry won a market share of more than 50% in all in terms of thesales revenue, and the top leading enterprise gained a market share ofmore than 20% (source: data for 2008). In terms of the market position ofimported fruit wine products, in 2009, imported products won a marketshare of 0.3% in the fruit wine market across China.Data Source:China Fruit Wine Market ReportRelated Industry Reports:China Beverage Mfg. Industry ProfileChina Alcohol Drinks Mfg. Industry ProfileChina Fruit Wine Industry ProfileChina Spirits & Ethyl Alcohol Industry ProfileChina Wines Industry ProfileChina Alcoholic Drinks Market ReportChina Wine Market ReportBeijing Zeefer Consulting Ltd. - 16 -
    • www.AllChinaReports.com Industry Reports & Market ResearchChina Beer Market ReportChina Chinese Distilled Spirit Market Report中国果実酒製造業界レポート中国酒類業界レポート中国飲料業界レポートBeijing Zeefer Consulting Ltd. - 17 -
    • www.AllChinaReports.com Industry Reports & Market Research WINE MARKET IN CHINAChina wine market size exceeded RMB 25 billion in 2009, a growth ofmore than 20% on a year-on-year basis, according to Zeefer Consultingsresearch report - China Wine Market Report.In terms of market position of foreign enterprises in China, in 2009, therewere more than 40 foreign enterprises above designated size engaged inthe wine industry, accounting for more than 15% of all wine enterprisesabove designated size across China. All foreign wine enterprises achieveda profit of more than RMB 900 million in all, accounting for more than30% of the total profit in this industry.In terms of the industry size, in 2009, enterprises above designated sizeinside the wine industry achieved a sales revenue of more than RMB 20billion in all. They produced a total of more than 840,000 1,000 liters ofgrape wine, a rise of more than 25% in total production on a year-on-yearbasis. In the wine industry, more than 200 enterprises were abovedesignated size, an increase of more than 20% on a year-on-year basis. Onan annual average, employees in wine industry were more than 20,000, anincrease of more than 15% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inwine industry across China achieved a profit of more than RMB 2 billionin all, a growth of more than 15% on a year-on-year basis. On average,enterprises achieved a profit margin of more than 10%. The industryaverage of the rate of return on assets was higher than 10%, and the rate ofreturn on net assets was higher than 20%.In terms of wine import and export, in 2010, the value of imported wineBeijing Zeefer Consulting Ltd. - 18 -
    • www.AllChinaReports.com Industry Reports & Market Researchproducts in China was more than USD 750 million, and France, Australiaand Chile ranked top 3 as Origin of Imported Goods, imports from thesetop three origins added up to USD 593.3 million, accounting for morethan 70% of the gross imports. Shanghai, Guangdong and Shandongranked top 3 domestic destinations in imports, and the value of imports inthese three regions added up to USD 473.2 million, accounting for morethan 55% of the gross imports across China. In 2010, the gross export ofwine products exceeded USD 20 million, Guangdong, Shanghai andBeijing ranked top 3 as domestic origins, exports from these origins addedup to USD 22.5 million, accounting for more than 90% of the gross exportacross China.In terms of the market share in China, top 10 leading enterprises in wineindustry won a market share of more than 60% in all in terms of the salesrevenue, and the top leading enterprise gained a market share of morethan 25% (source: data for 2008). In terms of the market position ofimported wine products, in 2009, imported products won a market shareof higher than 11% in the wine market across China.Data Source:China Wine Market ReportRelated Industry Reports:China Beverage Mfg. Industry ProfileChina Alcohol Drinks Mfg. Industry ProfileChina Wine Industry ProfileChina Wines Industry ProfileChina Alcoholic Drinks Market ReportChina Fruit Wine Market ReportChina Beer Market ReportBeijing Zeefer Consulting Ltd. - 19 -
    • www.AllChinaReports.com Industry Reports & Market ResearchChina Chinese Distilled Spirit Market ReportTop Eight Companies In Wine Mfg. Industry In China中国ワイン業界レポート中国酒類業界レポート中国飲料業界レポートBeijing Zeefer Consulting Ltd. - 20 -
    • www.AllChinaReports.com Industry Reports & Market Research BEER MARKET IN CHINAAccording to Zeefer Consultings research report - China Beer MarketReport and calculated according to Zeefer China Market Size formula,China beer market size in 2009 exceeded RMB 100 billion, a growth ofmore than 8% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 150 foreign enterprises above designated size engaged inthe beer industry, accounting for more than 30% of all beer enterprisesabove designated size across China. These enterprises achieved a salesrevenue of more than RMB 60 billion in all, accounting for more than 50%of the total sales revenue from all beer enterprises above designated sizeacross China. Foreign beer enterprises achieved a profit margin of morethan 7%, almost same with the industry average, and they achieved aratio of return on assets of more than 5%, almost same with the industryaverage.In terms of the industry size, in 2009, enterprises above designated sizeinside the beer industry achieved a sales revenue of more than RMB 100billion in all. They produced a total of more than 39,800,000 1,000 liters ofbeer, a rise of more than 4% in total production on a year-on-year basis.The total assets of all enterprises in the industry exceeded RMB 100 billion,a rise of more than 2% on a year-on-year basis. On an annual average,employees in beer industry were more than 235,000, a decline of morethan 2% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inbeer industry across China achieved a profit of more than RMB 7 billion inall, a growth of more than 30% on a year-on-year basis. In 2009, more thanBeijing Zeefer Consulting Ltd. - 21 -
    • www.AllChinaReports.com Industry Reports & Market Research150 enterprises in this industry suffered a loss. and the loss from themadded up to RMB 2 billion. The industry average of the rate of return onassets was higher than 5%, and the rate of return on net assets was higherthan 10%.In terms of beer import and export, in 2010, the value of imported beerproducts in China was more than USD 100 million, and Germany,Chinese Taiwan and South Korea ranked top 3 as Origin of ImportedGoods, imports from these top three origins added up to USD 71.4 million,accounting for more than 60% of the gross imports. In 2010, the grossexport of beer products exceeded USD 300 million, and Hong Kong,Chinese Taiwan and Vietnam ranked top 3 as export destinations. Exportsto these destinations added up to USD 151.4 million, accounting for morethan 45% of the gross export. Guangdong, Liaoning and Shandongranked top 3 as domestic origins, exports from these origins added up toUSD 216 million, accounting for more than 70% of the gross export acrossChina.In terms of the market share in China, top 10 leading enterprises in beerindustry won a market share of more than 20% in all in terms of the salesrevenue, and the top leading enterprise gained a market share of morethan 7% (source: data for 2008). In terms of the market position ofimported beer products, in 2009, imported products won a market shareof 0.6% in the beer market across China.Data Source:China Beer Market ReportRelated Industry Reports:China Beverage Mfg. Industry ProfileChina Alcohol Drinks Mfg. Industry ProfileBeijing Zeefer Consulting Ltd. - 22 -
    • www.AllChinaReports.com Industry Reports & Market ResearchChina Beer Industry ProfileChina Malt Liquors & Malt Industry ProfileChina Alcoholic Drinks Market ReportChina Wine Market ReportChina Fruit Wine Market ReportChina Chinese Distilled Spirit Market ReportTop Six Companies In Beer Mfg. Industry In China中国ビール業界レポート中国酒類業界レポート中国飲料業界レポートBeijing Zeefer Consulting Ltd. - 23 -
    • www.AllChinaReports.com Industry Reports & Market Research ALCOHOLIC DRINKS MARKET IN CHINAAccording to Zeefer Consultings research report - China AlcoholicDrinks Market Report and calculated according to Zeefer China MarketSize formula, China alcoholic drinks market size in 2009 exceeded RMB350 billion, a growth of more than 20% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 250 foreign enterprises above designated size engaged inthe alcoholic drinks industry, accounting for more than 10% of allalcoholic drinks enterprises above designated size across China. Theseenterprises achieved a sales revenue of more than RMB 65 billion in all,accounting for more than 20% of the total sales revenue from all alcoholicdrinks enterprises above designated size across China. Foreign alcoholicdrinks enterprises achieved a profit margin of more than 7%, lower thanthe industry average, and they achieved a ratio of return on assets of morethan 5%, lower than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the alcoholic drinks industry achieved a sales revenue of more thanRMB 300 billion in all. They produced a total of more than 48,290,0001,000 liters of alcoholic drink, a rise of more than 7% in total productionon a year-on-year basis. The total assets of all enterprises in the industryexceeded RMB 350 billion, a rise of more than 10% on a year-on-year basis.On an annual average, employees in alcoholic drinks industry were morethan 665,000, an increase of more than 4% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size inalcoholic drinks industry across China achieved a profit of more thanRMB 30 billion in all, a growth of more than 25% on a year-on-year basis.Beijing Zeefer Consulting Ltd. - 24 -
    • www.AllChinaReports.com Industry Reports & Market ResearchIn 2009, more than 350 enterprises in this industry suffered a loss. Theindustry average of the rate of return on assets was higher than 9%, andthe rate of return on net assets was higher than 15%.In terms of alcoholic drinks import and export, in 2010, the value ofimported alcoholic drinks products in China was more than USD 1 billion,Shanghai, Guangdong and Fujian ranked top 3 domestic destinations inimports, and the value of imports in these three regions added up to USD1.2 billion, accounting for more than 70% of the gross imports acrossChina. In 2010, the gross export of alcoholic drinks products exceededUSD 600 million, and Hong Kong, Chinese Taiwan and Japan ranked top3 as export destinations. Exports to these destinations added up to USD331.1 million, accounting for more than 50% of the gross export.In terms of the market share in China, top 10 leading enterprises inalcoholic drinks industry won a market share of more than 25% in all interms of the sales revenue, and the top leading enterprise gained a marketshare of more than 10% (source: data for 2008). In terms of the marketposition of imported alcoholic drinks products, in 2009, importedproducts won a market share of less than 3% in the alcoholic drinksmarket across China.Data Source:China Alcoholic Drinks Market ReportRelated Industry Reports:China Beverage Mfg. Industry ProfileChina Alcohol Drinks Mfg. Industry ProfileChina Spirits & Ethyl Alcohol Industry ProfileChina Wines Industry ProfileChina Malt Liquors & Malt Industry ProfileBeijing Zeefer Consulting Ltd. - 25 -
    • www.AllChinaReports.com Industry Reports & Market ResearchChina Wine Market ReportChina Fruit Wine Market ReportChina Beer Market ReportChina Chinese Distilled Spirit Market Report中国酒類業界レポート中国飲料業界レポートBeijing Zeefer Consulting Ltd. - 26 -
    • www.AllChinaReports.com Industry Reports & Market Research CHINESE DISTILLED SPIRIT MARKET IN CHINAAccording to Zeefer Consultings research report - China ChineseDistilled Spirit Market Report and calculated according to Zeefer ChinaMarket Size formula, China chinese distilled spirit market size in 2009exceeded RMB 150 billion, a growth of more than 25% on a year-on-yearbasis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 20 foreign enterprises above designated size engaged inthe chinese distilled spirit industry, accounting for more than 1% of allchinese distilled spirit enterprises above designated size across China.These enterprises achieved a sales revenue of more than RMB 1 billion inall, accounting for 0.7% of the total sales revenue from all chinese distilledspirit enterprises above designated size across China. Foreign chinesedistilled spirit enterprises achieved a profit margin of more than 7%,lower than the industry average, and they achieved a ratio of return onassets of more than 5%, lower than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the chinese distilled spirit industry achieved a sales revenue ofmore than RMB 150 billion in all. They produced a total of more than6,235,000 1,000 liters of distilled spirit (convert into 65 degree, the amountof goods), a rise of more than 20% in total production on a year-on-yearbasis. The total assets of all enterprises in the industry exceeded RMB 150billion, a rise of more than 20% on a year-on-year basis. On an annualaverage, employees in chinese distilled spirit industry were more than365,000, an increase of more than 9% on a year-on-year basis.Beijing Zeefer Consulting Ltd. - 27 -
    • www.AllChinaReports.com Industry Reports & Market ResearchIn terms of industry profit, in 2009, enterprises above designated size inchinese distilled spirit industry across China achieved a profit of morethan RMB 20 billion in all, a growth of more than 25% on a year-on-yearbasis. In 2009, more than 100 enterprises in this industry suffered a loss.and the loss from them added up to RMB 241.7 million. The industryaverage of the rate of return on assets was higher than 10%, and the rate ofreturn on net assets was higher than 20%.In terms of chinese distilled spirit import and export, in 2010, the value ofimported chinese distilled spirit products in China was more than USD 10million, and Chinese Taiwan, PRC and South Korea ranked top 3 asOrigin of Imported Goods, imports from these top three origins added upto USD 14.4 million, accounting for more than 95% of the gross imports. In2010, the gross export of chinese distilled spirit products exceeded USD 85million, and Hong Kong, Singapore and New Zealand ranked top 3 asexport destinations. Exports to these destinations added up to USD 63.9million, accounting for more than 70% of the gross export. Sichuan,Hunan and Guangdong ranked top 3 as domestic origins, exports fromthese origins added up to USD 86.6 million, accounting for more than 95%of the gross export across China.In terms of the market share in China, top 10 leading enterprises inchinese distilled spirit industry won a market share of more than 40% inall in terms of the sales revenue, and the top leading enterprise gained amarket share of more than 20% (source: data for 2008). In terms of themarket position of imported chinese distilled spirit products, in 2009,imported products won a market share of 0% in the chinese distilled spiritmarket across China.Data Source:Beijing Zeefer Consulting Ltd. - 28 -
    • www.AllChinaReports.com Industry Reports & Market ResearchChina Chinese Distilled Spirit Market ReportRelated Industry Reports:China Beverage Mfg. Industry ProfileChina Alcohol Drinks Mfg. Industry ProfileChina Chinese Distilled Alcohol Mfg. Industry ProfileChina Spirits & Ethyl Alcohol Industry ProfileChina Alcoholic Drinks Market ReportChina Wine Market ReportChina Fruit Wine Market ReportChina Beer Market ReportTop Three Companies In Chinese Distilled Spirit Mfg. Industry In China中国白酒業界レポート中国酒類業界レポート中国飲料業界レポートBeijing Zeefer Consulting Ltd. - 29 -
    • www.AllChinaReports.com Industry Reports & Market Research FOODS, BEVERAGES & TOBACCO PRODUCTION EQUIPMENT MARKET IN CHINAAccording to Zeefer Consultings research report - China Foods,Beverages & Tobacco Production Equipment Market Report andcalculated according to Zeefer China Market Size formula, China foods,beverages & tobacco production equipment market size in 2009 exceededRMB 30 billion, a growth of more than 15% on a year-on-year basis.In terms of market position of foreign enterprises in China, in 2009, therewere more than 65 foreign enterprises above designated size engaged inthe foods, beverages & tobacco production equipment industry,accounting for more than 15% of all foods, beverages & tobaccoproduction equipment enterprises above designated size across China.These enterprises achieved a sales revenue of more than RMB 3 billion inall, accounting for more than 10% of the total sales revenue from all foods,beverages & tobacco production equipment enterprises above designatedsize across China. Foreign foods, beverages & tobacco productionequipment enterprises achieved a profit margin of more than 7%, almostsame with the industry average, and they achieved a ratio of return onassets of more than 7%, lower than the industry average.In terms of the industry size, in 2009, enterprises above designated sizeinside the foods, beverages & tobacco production equipment industryachieved a sales revenue of more than RMB 20 billion in all. The totalassets of all enterprises in the industry exceeded RMB 20 billion, a rise ofmore than 15% on a year-on-year basis. On an annual average, employeesBeijing Zeefer Consulting Ltd. - 30 -
    • www.AllChinaReports.com Industry Reports & Market Researchin foods, beverages & tobacco production equipment industry were morethan 50,000, an increase of more than 6% on a year-on-year basis.In terms of industry profit, in 2009, enterprises above designated size infoods, beverages & tobacco production equipment industry across Chinaachieved a profit of more than RMB 1 billion in all, a growth of more than20% on a year-on-year basis. In 2009, more than 60 enterprises in thisindustry suffered a loss. the percentage of loss-incurring enterprises washigher than 10%. The industry average of the rate of return on assets washigher than 8%, and the rate of return on net assets was higher than 15%.In terms of foods, beverages & tobacco production equipment import andexport, in 2010, the value of imported foods, beverages & tobaccoproduction equipment products in China was more than USD 1 billion,and Germany, Japan and Italy ranked top 3 as Origin of Imported Goods,imports from these top three origins added up to USD 1.1 billion,accounting for more than 50% of the gross imports. In 2010, the grossexport of foods, beverages & tobacco production equipment productsexceeded USD 900 million, and USA, Vietnam and India ranked top 3 asexport destinations. Exports to these destinations added up to USD 183.8million, accounting for more than 15% of the gross export. Guangdong,Shanghai and Jiangsu ranked top 3 as domestic origins, exports fromthese origins added up to USD 578.4 million, accounting for more than60% of the gross export across China.In terms of the market share in China, top 10 leading enterprises in foods,beverages & tobacco production equipment industry won a market shareof more than 30% in all in terms of the sales revenue, and the top leadingenterprise gained a market share of more than 5% (source: data for 2008).In terms of the market position of imported foods, beverages & tobaccoproduction equipment products, in 2009, imported products won amarket share of higher than 35% in the foods, beverages & tobaccoBeijing Zeefer Consulting Ltd. - 31 -
    • www.AllChinaReports.com Industry Reports & Market Researchproduction equipment market across China.Data Source:China Foods, Beverages & Tobacco Production Equipment Market ReportRelated Industry Reports:China Foods, Beverages & Tobacco Production Equipment Mfg. Industry ProfileChina Foods, Beverages, Tobacco & Feeds Production Equipment Mfg. IndustryProfileChina Machinery For Food, Beverage & Tobacco Processing Industry ProfileChina Feeds Production Equipment Market ReportTop Nine Companies In Foods, Beverages & Tobacco Production Equipment Mfg.Industry In China中国食品·飲料·タバコ機械業界レポート中国食品·飲料·タバコ·飼料機械業界レポートBeijing Zeefer Consulting Ltd. - 32 -
    • Zeefer Publications China Market Report Research Reports on Major Industries in China Publication Date: July 1, 2012 ISBN: 978-0-473-19979-1 Format: Paperback / PDF Pages: 500+ Paperback / 1200+ PDF List Price: US$599 The Series Of Approaching China Publication Date: November 30, 2010 Format: Paperback; List Price: US$129 per title ·Confectionery Market·Beverage Market·Meat Market ·Fruit Industry·Grain & Oil Industries·Dairy Market ·Natural Rubber Market·Apparel Market ·Aquatic Products Market·Medical Industries China Economy Atlas Data Maps for 133 Major Chinese Industries Publication Date: November 20, 2011 ISBN: 978-0-473-19978-4 Format: Paperback / PDF Pages: 268 List Price: FREE for PDF Version Get it now! China Market Brief Brief Introduction on 193 Market Sectors Publication Date: November 10, 2011 Format: PDF Pages: 542 Word Count: 116,126 List Price: FREE Get it now!