the power of you                            hospitality in a social media worldThursday, January 5, 2012
What Social Has Changed                             They have the power to echo                             You should hav...
Social is a Culture                Social is a culture not a marketing strategy                A Twitter or Facebook profi...
When Done Right                       Customers supplement what marketers can’t achieve                                   ...
POWER OF YOU PROGRAM        1. Quantify social knowledge           of potential employees        2. Train staff to identif...
Power of You Tiered Programs            Comprehensive                      Remote                   On-site analysis      ...
contact:                                      Albert Maruggi                            albert@socialmediaforhospitality.c...
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Social Hospitality Begins with You

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Introduction to a program to integrate social marketing for hospitality properties, including hotels, restaurants, museums, and tourist destinations.

It is based on the premise of increasing use of mobile devices, consumer reviews, and point of customer engagement training.

Published in: Business, Technology
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Social Hospitality Begins with You

  1. 1. the power of you hospitality in a social media worldThursday, January 5, 2012
  2. 2. What Social Has Changed They have the power to echo You should have the power to amazeThursday, January 5, 2012
  3. 3. Social is a Culture Social is a culture not a marketing strategy A Twitter or Facebook profile does not make hospitality social Starts with culture, then the right hires and trainingThursday, January 5, 2012
  4. 4. When Done Right Customers supplement what marketers can’t achieve CREDIBILITYThursday, January 5, 2012
  5. 5. POWER OF YOU PROGRAM 1. Quantify social knowledge of potential employees 2. Train staff to identify active social customers 3. Create on-site visual cues 4. Ensure timely engagement when mentioned 5. Develop valued contentThursday, January 5, 2012
  6. 6. Power of You Tiered Programs Comprehensive Remote On-site analysis Social assessment guide Social assessment for new Online staff training hires sessions Customer conversations Integrated program recommendations Staff training sessions Project based content Marketing strategy execution and consulting session Integrated program recommendations 6 month content execution and consultingThursday, January 5, 2012
  7. 7. contact: Albert Maruggi albert@socialmediaforhospitality.com 612-293-7640Thursday, January 5, 2012

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