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Building a Bridge
             is like


 social media in healthcare

                   by Albert Maruggi
alignment

Hanger    Suspension Cables   Anchors
Cables

              Towers
Roadway
Where you are       Where you are going?

 Patient
                                 Goals
  Base




                               More new
Are they on social
                               patients?
    networks?
                                Greater
Will this improve
                              tracking &
communications?
                              outcomes?
Your Expertise   Current Communities
   Field of
                    aliment and
  medicine or
                     geography
     care




 Aligned with        Aligned with
   business              your
  objectives           expertise
Search for Communities
          American Heart Assoc
           Facebook - 30,000




                 Search.Twitter.com
                   Your keywords
                  within xx miles of
                    your location
Search for Searched Keywords
Search for Searched Keywords
Facebook Targeting = Research
  Click on Advertising link at
     bottom right of your
        Facebook page




                                           market size
                                              on
                                           Facebook

   Or visit www.facebook.com/advertising
Up to Now

Reviewed the Patient Base

Articulate Goals

Determined areas of Expertise that

Align with established communities

Researched the geographic interest by keyword search terms

Quantified the potential online geographic market size using
Facebook
Identify Resources

 hysic ians                 Patients, Parents &
P                            Family Members




                           medical device
                           manufacturers
Consider Format & Condition
Long form, on-going dialogue, thought piece

    Blog, podcast, slideshare

Visual and/or emotional connection

1. Video, perhaps YouTube channel Visual and/or emotional connection

Information in real-time or related to specific times during day, for
example diabetes or dietary information

1. Twitter or SMS

Group objectives, events, or aliment community

1. Facebook, Forum or Ning
Just The Start
        Albert Maruggi
        612-293-7640
amaruggi@providentpartners.net
    Twitter @albertmaruggi

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Building the Case for Social Media in Health Care

  • 1. Building a Bridge is like social media in healthcare by Albert Maruggi
  • 2. alignment Hanger Suspension Cables Anchors Cables Towers Roadway
  • 3. Where you are Where you are going? Patient Goals Base More new Are they on social patients? networks? Greater Will this improve tracking & communications? outcomes?
  • 4. Your Expertise Current Communities Field of aliment and medicine or geography care Aligned with Aligned with business your objectives expertise
  • 5. Search for Communities American Heart Assoc Facebook - 30,000 Search.Twitter.com Your keywords within xx miles of your location
  • 8. Facebook Targeting = Research Click on Advertising link at bottom right of your Facebook page market size on Facebook Or visit www.facebook.com/advertising
  • 9. Up to Now Reviewed the Patient Base Articulate Goals Determined areas of Expertise that Align with established communities Researched the geographic interest by keyword search terms Quantified the potential online geographic market size using Facebook
  • 10. Identify Resources hysic ians Patients, Parents & P Family Members medical device manufacturers
  • 11. Consider Format & Condition Long form, on-going dialogue, thought piece Blog, podcast, slideshare Visual and/or emotional connection 1. Video, perhaps YouTube channel Visual and/or emotional connection Information in real-time or related to specific times during day, for example diabetes or dietary information 1. Twitter or SMS Group objectives, events, or aliment community 1. Facebook, Forum or Ning
  • 12. Just The Start Albert Maruggi 612-293-7640 amaruggi@providentpartners.net Twitter @albertmaruggi

Editor's Notes