!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!%!2!%3
!
!
"##$%&#'$!(#!)...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!*!2!%3
!"#$"%!&'()!*#!"#'...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!&!2!%3
!"#$"%$&'#"(#)"%*"...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!2!3!%4
!
"#!$%&'()%*'+!,!...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!'!2!%3
!"#$%&'()&#
!"#"$"...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!2!3!%2
!
!"#$%&'()'*+,-%....
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!2!3!%4
!"#"$%&'"$()*#+%#!...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!2!3!%4
!"#$%&!"#'(#)*#!+*...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!)!2!%3
!
!"#$%&'()'*"+,-....
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!%+!2!%3
!"#"$%"&'(&)*%(+&...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!%%!2!%3
!"#$%&%#'(')*+%#,...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!%*!2!%3
!
!"#$%&'()'*"+,-...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!%&!2!%3
!"#$%&'#()%*+%),"...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!%2!3!%4
! !"#$%"&'(")&*+*...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!%'!2!%3
!"#$%&' ()&' *#+,...
!"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB
,-./01!%2!3!%2
!"#$%&' (&)#&*&"+...
Upcoming SlideShare
Loading in...5
×

EDUTEC-e: "Innovando en la Educación para la empleabilidad y el desarrollo de carrera profesional en Publicidad y Relaciones Públicas. SocialOVTT un caso de estudio".

83

Published on

"Innovando en la Educación para la empleabilidad y el desarrollo de carrera profesional en Publicidad y Relaciones Públicas. SocialOVTT un caso de estudio". EDUTEC-e, Revista Electrónica de Tecnología Educativa. 44 (2013). Disponible en línea: http://edutec.rediris.es/Revelec2/Revelec44/educacion_empleabilidad_desarrollo_carrera_profesional_publicidad_relaciones_publicas.html

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
83
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "EDUTEC-e: "Innovando en la Educación para la empleabilidad y el desarrollo de carrera profesional en Publicidad y Relaciones Públicas. SocialOVTT un caso de estudio"."

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`%'+*&9'0,0#0'2'!,4#$"/"#"-"&!)%'0,0#-,&,# $,-!,$'K%#0*#!,4*%!"#5#0*+"4)$'K%#0*4#$"%"$'/'*%!"#,#4,#9"$'*0,0#La&*'&*#5#=$1)$1D#UVWVM6# C,0,#+*O#$"(&,%#/R9#.)*&O,#%)*+,9#$)4!)&,9#0*#,-&*%0'O,P*#5#9)#'%$'0*%$',#*%#4,#*0)$,$'K%# 9)-*&'"&#LG9$".*!D#S,&$J,#T#S&"9D#UVWWMD#*4#,-&*%0'O,P*#'%+'9'(4*#LC"("9#T#_"&,+*$D#UVWWMD#*4# /,-,# 0*# $"/-*!*%$',9# 0'2'!,4*9# L74,B_)!;,D# UVWWMD# ,/('*%!*9# +'&!),4*9# 5# ."&/,$'K%# */-&*9,&',4# L8*'%"9# !"#$ %&#D# UVWVMD# %)*+"9# -,&,0'2/,9# 0*# ,-&*%0'O,P*# 5# 4,9# %)*+,9# !*$%"4"2J,9# LG9!*+*# T# S'9(*&!D# UVWWMD# H'R4"2"# 0*# 9,(*&*9# L8"(4*9D# UVVbM# 5# C),&!,# C)4!)&,# L*1&*&D#UVWVM6#
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`J=<J7+2.Jab;X9X<=DDXY`Dc87+2"
  4. 4. !"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB ,-./01!2!3!%4 ! "#!$%&'()%*'+!,!$-&./.+! !"#$%&'(&)*&+,*$%-.)/$#*0$%,.+11&0$%2+$%&"#)$#&3*$%/&#.4.153*,$%4&%6+0&"#*3$,*5+78,,*5+9%:$% ;*(5#&"*"%4&%#)$<$=.%"&%4&-*+&%,./.%"*32&>%1$%,$($,*4$4%4&%/$+&=.%4&%)&4&"%".,*$1&"%(.4)?$+% #&+&)% *+-12&+,*$% )&1&0$+#&% &+% 1$% /.#*0$,*5+% 4&% $12/+."@% $12/+$"% A% 4.,&+#&"% ($)$% 1$% &+"&B$+C$7$()&+4*C$=&%,.1$<.)$#*0.@%$"?%,./.%&+%1$%*+#&)*.)*C$,*5+%A%$(1*,$,*5+%()D,#*,$%4&% #&.)?$"@% /.4&1."% A% ,.+,&(#."% +.0&4."."@% *+,*4*&+4.% #.4.% &11.% &+% 1$% /&=.)$% 4&% 1$"% (."*<*1*4$4&"% 4&% &/(1&.% A% $2#.&/(1&.% &+% "2% D)&$% 4&% ,.+.,*/*&+#.@% &+% +2&"#).% ,$".% (2<1*,*4$4%A%)&1$,*.+&"%(E<1*,$"%% !"#$#%&'(#')*+$%&$,#$)+-&./)0#')*+7$,,*5+%,./.%-.)/$%4&%&+#&+4&)%1$%&42,$,*5+%A%+.%"51.%4&% *+4$3$)%&+%&11$%;$%"*4.%)&,.3*4$%&+%1$%1*#&)$#2)$%(&4$353*,!1$2345&6#76)2&1$@%FGHHI9%!+%&"#&% "&+#*4.@% 1$% *+0&"#*3$,*5+% $,,*5+% .% "#$%&'( )*+*!,#-( (.)% "2% +$#2)$1&C$% ,./2+*,$,*.+$1% A%4&% !)+-&./)0#')*+7*+#&)0&+,*5+747.&6-#')*+$8#6/)')8#/)-#1$+4.$9#$8&65)/)%4$#746%#6$&,$/6#7#:4$ 4&"4&% &1% ()$3/$#*"/.%#&5)*,.% 7% $,#*0.@% (.)% ,*,1."% 4&% $0$+,&% ().3)&"*0.@% #)$"% ().,&"."% 4&% )&-1&'*5+%/21#*4*",*(1*+$)%A%4&/.,)D#*,$9% J$)$%.<"&)0$)%1."%().3)&"."%A%&0$12$)%&1%3)$4.%4&%,2/(1*/*&+#.%4&%.<=&#*0."@%"&%()&($)5%2+% ,2&"#*.+$)*.% 4*"&B$4.% !./-&#% ($"$4.% $% &"#24*$+#&"% A% 4.,&+#&"@% $+#&"% A% 4&"(2K"% 4&% 1$% &'(&)*&+,*$%L.,*$1MNOO9%% :$%(.<1$,*5+%.<=&#.%4&%&"#24*.%;$%&"#$4.%,.+-.)/$4$%(.)%1."%PP%$12/+."%4&%1$%$"*3+$#2)$% 4&% ,2$)#.% ,2)".% O&.)?$% A% OK,+*,$"% 4&% 1$"% Q&1$,*.+&"% JE<1*,$"@% (.)% #$+#.% ;$<1$/."% 4&% 2+% /2&"#)&.%*+#&+,*.+$1%+.%().<$<*1?"#*,.@%($)$%&"#$%&'(&)*&+,*$%R2&%&+%"?%/*"/$%,.+"#*#2A&% 2+$%()2&<$%(*1.#.9% *0!011234!5!676!89:;<2=86! L.,*$1MNOO% ().(.+&% $% 1."% $12/+."% A% $12/+$"% &1% )&#.% 4&% 4*"&B$)% &+% &R2*(.% 2+% (1$+% 4&% ,./2+*,$,*5+%&"#)$#K3*,$%($)$%$#&+4&)%$%1$%+&,&"*4$4%4&%".,*$1*C$)%1$%$,#*0*4$4%4&%2+%,1*&+#&% 0&)?4*,.@%R2&%&+%&"#&%,$".%&"%&1%M<"&)0$#.)*.%N*)#2$1%4&%O)$+"-&)&+,*$%4&%O&,+.1.3?$%SMNOOI% 4&%1$%T+*0&)"*4$4%4&%81*,$+#&9%8%#)$0K"%4&%&"#$%$,#*0*4$4%"&%&"#*/21$%$1%$12/+.%$%4&",2<)*)% 2+%D/<*#.%4&%,.+.,*/*&+#.%,*&+#?-*,.%A%4&%-2#2).%4&"$)).11.%().-&"*.+$1@%+2&0.%($)$%&11.">% QQJJ%($)$%1$%4*0213$,*5+%,*&+#?-*,$%4&%().'*/*4$4@%&'(1.)$+4.%+2&0$"%-.)/$"%4&%!0,*'.*,/ -!#%*'.&%SU$)<$11.@%FGGVI%A%,.+"#)2*)%,.1$<.)$#*0$/&+#&%"2%*4&+#*4$4%4*3*#$1%().-&"*.+$19%%% L.,*$1MNOO%$#*&+4&%$%1."%"*32*&+#&"%.<=&#*0."%4*4D,#*,."%0*+,21$4."%$%,./(&#&+,*$">%% ! W$,*1*#$)% $1% $12/+$4.% 1$% ,./()&+"*5+% &% *+#&)*.)*C$,*5+% 4&% ,.+,&(#."% ,1$0&@% ,./<*+$+4.%,1$"&"%()&"&+,*$1&"%,.+%&1%2".%$0$+C$4.%4&%1$"%)&4&"%".,*$1&"9%% ! 8(1*,$)%4*,;."%,.+.,*/*&+#."%($)$%1.3)$)%1."%.<=&#*0."%*+-.)/$#*0.7,./2+*,$#*0."%4&% 1$%.)3$+*C$,*5+%,1*&+#&%SMNOOI9% ! !"#*/21$)% 1$% ,2)*."*4$4@% &"(?)*#2% *+0&"#*3$4.)@% (&+"$/*&+#.% ,)?#*,.% A% #)$<$=.% &+% &R2*(.9%% ! !'(1.)$)% +2&0."% A$,*/*&+#."% 4&% &/(1&.% A% $2#.&/(1&.% A@% ,.+% &11.@% ,.+"#)2*)% "2% $4&,2$4$%*4&+#*4$4%4*3*#$1%().-&"*.+$19%
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
  10. 10. !"#$!%&'()*+,-.'!/)0-123+0.'4)'$)035/567.'!480.-+*.&!"##$!%%&'()*'+! 9:;&'<<'='>83+5'?@AB ,-./01!%+!2!%3 !"#"$%"&'(&)*%(+&$,-$.*$/0-1)&'*$*&'-0("02$-&$-3'*$"%*3(+&$3-$-4/."0*&$."3$%"&'-&(,"3$ %"&3).'*,"3$ 5)-$ &"$ -3'6&$ 0-.*%("&*,"3$ ,(0-%'*#-&'-$ %"&$ *%-/%("&-3$ %"#"$ '0*7*8"2$ (&9-3'(1*%(+&$"$-#/.-"$/*0*$,-'-%'*0$%*#7("3$-&$:67('"3$,-0(9*,"3$,-$3)$&)-9"$%*06%'-0$ (&9-3'(1*,"0;/0"<-3("&*.=$!"#"$3-$*/0-%(*$-&$.*$>(1)0*$?2$-.$*.)#&*,"$:*$%*#7(*,"$3)3$ /0-<-0-&%(*3$ *$ %"&'-&(,"3$ #63$ %).')0*.-32$ '-%&".+1(%"3$ "$ %(-&'@<(%"3$ A$ #-&"3$ ,-$ /)0"$ -&'0-'-&(#(-&'"=$ $ !"#$%&'()'*+,-."/&0'1'/23.+3"420'4"#".&5+0'4+'/230$5.&'+3'"3.+%3+.6'789$"+%4&)'&3.+0'4+'5&'&/.":"4&4;'4+%+/<&)' 4+0=$>06'!$+3.+)'+5&?2%&/"@3'=%2="&6' $B.$/0(#-0$0-3).'*,"$-3'6$0-.*%("&*,"$%"&$.*$%).')0*$A$-.$"%("2$5)-$:*$/*3*,"$,-$'-&-0$)&$CDE$ *$)&$?CE2$."$%)*.$(&,(%*$5)-2$3($7(-&$-3'"3$%"&'-&(,"3$3"&$(#/"0'*&'-32$:*&$,-8*,"$)&$.-%:"$ /*0*$"'0"3$(&'-0-3-3$5)-$3-$,-3%0(7-&$*$%"&'(&)*%(+&=$B.$/0(#-0"$,-$-.."3$-3$-.$'-%&".+1(%"2$ 5)-$:*$*)#-&'*,"$,-$DFE$*$GHE2$%*#7("$3(1&(<(%*'(9"$/*0*$)&$*.)#&*,"$&"$'-%&".+1(%"$ %"#"$ -3$ -.$ %*3"=$ B.$ 3-1)&,"$ %*#7("$ (#/"0'*&'-$ -3$ -.$ 0-.*%("&*,"$ %"&$ .*$ %(-&%(*$ -$ (&9-3'(1*%(+&2$ %)A"$ (&%0-#-&'"$ ,-.$ IJE$ *.$ FGE$ -3$ ,-3'*%*7.-=$ >(&*.#-&'-2$ %"#"$ %"&3-%)-&%(*$ ,-$ )&*$ 0-,(3'0(7)%(+&$ ,-$ '-#6'(%*3$ /*0*$ )&$ #(3#"$ '(-#/"$ ,-$ %"&3).'*2$ .*3$ 3-0(-3$A$-&'0-'-&(#(-&'"$,(3#(&)A-&$,-$)&$?KE$*$)&$HHE=$ A6'BC$>',+4"20'235"3+'$."5"8&'=&%&'+552D' B3'*$%)-3'(+&$*&*.(L*$-.$#","$,-$"7'-&-0$(&<"0#*%(+&$/*0*$3*'(3<*%-0$.*3$&-%-3(,*,-32$'*&'"$ .*3$ /0-3-&'-3$ *&'-3$ ,-.$'0*7*8"2$ %"#"$ .*3$ *,5)(0(,*3$ /"0$ .*$ :-00*#(-&'*=$ B4(3'-&$ %*#7("3$ -3/-%@<(%"3$ 0-.*%("&*,"3$ %"&$ ."3$ "78-'(9"3$ #*0%*,"3$ /"0$ .*$ :-00*#(-&'*2$ ,-3'*%*&,"$ ."3$ 3(1)(-&'-3M$3-$:*$*)#-&'*,"$,-$)&$KE$*$)&$DHE$-.$)3"$,-$7)3%*,"0-3$-3/-%(*.(L*,"32$*3@$ %"#"$-.$)3"$,-$1-3'"0-3$NOO2$5)-$:*&$/*3*,"$,-$)&$IJE$*$)&$GHE2$,*'"3$5)-$,-#)-3'0*&$ 5)-$ &"$ -0*&$ ,-$ %"&"%(#(-&'"$ 1-&-0*.$ *&'-3$ ,-$ %"#-&L*0$ .*$ *%'(9(,*,=$ P1)*.#-&'-2$ -3$ (&'-0-3*&'-$ &"'*0$ 5)-$ .*$ %"#)&(,*,-3$ 9(0')*.-3$ :*&$ -4/-0(#-&'*,"$ )&$ *)#-&'"$ 3(1&(<(%*'(9"2$ ,-.$ HE$ *.$ GDE$ -&$ .@&-*$ %"&$ -.$ "78-'(9"$ '0*&39-03*.$ ,-$ '0*7*8"$ %".*7"0*'(9"2$ (&%.)3"$ -&$ -3%-&*0("3$ %"#"$ Q3'-2$ ,"&,-$ .*$ 0-.*%(+&$ %"&$ -.$ /0"<-3("&*.$ /",0@*$ ..-9*0$ *$ (&(%(*'(9*3$(&,(9(,)*.-3$/*0*$"7'-&-0$)&$7-&-<(%("$/0"/("=$
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`' !' "0)*' ]$&$+,(9' I$)*,$' !' F)&*0*/*$' 8",' !,"&2$(*01$' @$(9)"4"A0(+4'=*/#0$&;' QUF[<-'U;'a!S<!!W['bc$7'4"A'2"&*d;a'XYYe;',$(/2$,+#"'$4'YfgY`gXYZh;'' i>jV-' j;-' k' FUi<][l[' UVm>j-' n;' BXYYeC;' I,$+)#"' ("%/)0#+#$&' #$' 2,3(*0(+' 5' (")"(0%0$)*"'$)'4+'/)01$,&0#+#L'V)+'$R2$,0$)(0+'#$'*,+7+D"'$)*,$'4+&'/)01$,&0#+#$&' #$'4$)A/+'(+*+4+)+;+8#9($!&+,#+7)(9#4$(5&5+:+;/1(#5&5+,#-+./)/1(0(#)!/<+87;.<+=2+Z' IQ]iQSS>-'];'BXYY^C;'Q2,$)#$,'9+(0$)#";'o/N+'2+,+'2,"8$&",$&;'Q2,"R0%+(0:)'+'4"&'$&2+(0"&' #$' Q2,$)#06+D$' 7+&+#"&' $)' 4+' +((0:)-' 4+' $R2$,0$)(0+' 5' $4' A,/2"' #$' *,+7+D"' 5' +240(+(0")$&' 2,3(*0(+&;' >>+ ?)16#)!4/+ $/@4#+ #A'#4(#)1(&$+ *46'&-#$+ ())/9&5/4&$+ #)+ -&+ 5/1#)1(&+6)(9#4$(!&4(&B+7)(9#4$(5&5+./0'-6!#)$#+5#+%&54(5B+' I>i>=-' I;' k' U>]Q?<I-' ;c;' ?-+ &'4#)5(C&D#+ ()9($(@-#;' i+,($4")+' B<&2+p+CL' S+7",+*",0' #$' U0*D+)&'F)*$,+(*0/&'BViC;' "#$%&'%()*+,*-.//01,*23456787*3954:;<=87*:><36;87*?*48@;3@<987*A:6:*B:*3954:4<C@*75A36<86* +70$,*"&;+8#9($!&+,#+7)(9#4$(5&5+:+;/1(#5&5+,#-+./)/1(0(#)!/<+87;.<+EBZC' Hq?FSQ-'=;'BXYY^C;'o$)$,+(0:)')$*L'?0&0")$&'2+,+'&/'$#/(+(0:);+F4@($2+8#9($!&+,#+.(#)1(&$+ G60&)&$<+HBhC-'XfTfr;'
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`B<)'!"#$%&'(-"(45+",+$'(6,$#"7%$&'7$'(8!1469&'_H'^^NOa)'' U"0!$T/b0'P(%(Ub0/T$'456758)'6,$#"7%$-'-(:;:;<(1=(>'>"=(-"(='%(?.@(",("=(,2"#5(",&57,5( %5+$5"+5,0A$+5)' #:>J=:;BID' :E' 76' I:' LBD' I:' 5675' I:' http://www.fundacion.telefonica.com/es/que_hacemos/conocimiento/publicaciones/de talle/153''' U#(/#(&' 1)' 3' ,2"T2' -#"0(P&' c)' 456768)' 9DE`?@>B<' ' =;d>?@>B<' =B;B' EB' >DC<?;J>>@FC' I:' JCB' "C@A:;<@IBI'!@G@?BE)'B'(@2"%&$0,(6,$#"7%$&'7$'&']H'e^N_f)'' */%&'.)'456758)'4"%'775==5(-"(1,&57,5%(C"7%5,'="%(-"(D>7",-$E'F"(8CB19(>'7'(='(A"F57'(-"(='( +5A>"&",+$'(-$/$&'=G(1%&2-$5(-"(+'%5(",(2,'("%+2"='(A"-$'($&'=$','G("C@A:;<@IBI'I:' -J;GD<)' *"/+0(,NY$%%,&' $)&' 3' ,(##$PN-#",P(0*$&' .)' 456768)' %B' G:<?@FC' I:' EB' @I:C?@IBI' I@G@?BEH' "CB' CJ:AB' RBK@E@IBI' @CgD;LB>@DCBE' ' I@G@?BE)( H$4<( ?"*&5%( 6,$#"7%$&'7$%( 4"( H$I=$5&"+5,5A$'($(45+2A",&'+$03(:J' *b.(W'$0*"/%$#&'.)&'#+,(,'T$.9+,&',)&'3'U$#/$,'-$P%%(&'9)'456758)'(E'J<D'B>BIML@>D'I:' EB<';:I:<'<D>@BE:<':C'JC@A:;<@?B;@D<)(@5A2,$+'7<(!"#$%&'(@$",&KL$+'(.I"75'A"7$+','(4"( @5A2,$+'+$0,(M(1-2+'+$0,3(4ae8&'7a7N7ae)' %$#$&'P)'456778)'$=;:CI:;':C'EB'@C>:;?@IJLK;:H'0J:AD<'ABED;:<''LM?DID<'=B;B'gD;LB;'B'ED<' =;Dg:<@DCBE:<)(1+5,5AK'(.,-2%&7$'=3(4ae78&'5ONaf)' %(2#(#&'1)'456768)'C752%&(M(='(,"275+$",+$'G(6,'(#$%$0,(N,$+'(-"(5+O5('7&$%&'%(L2,-'A",&'="%( -"(='(A5-"7,$-'-)'.BI;@IH'(I@?D;@BE'9B@IF<&'5a6)' %%+#(0,'%$#*+&'U)'4566_8)'%B'?:>CDEDG`B'>DLD'LD?D;'I:'EB'@CCDAB>@FC':IJ>B?@AB)':<?;B?:G@B' '=DE`?@>B'@C<?@?J>@DCBE'I:'EB'JC@A:;<@IBI'I:'BE@>BC?:)(D7I57<(@$",+$'3(C",%'A$",&5(M( @2=&27'3(478&'5aNa5)' .$%!+0$!+'*#$0$!+,&'%)U)'3',(##$0+'/*%(,/$,&'()'4566e8)'TDC<?;J>>@FC'I:'JCB';:I'I:' B=;:CI@ZB[:)'P0A'-'%(8@5=9)'5eH'557N555)'' .$#PV0(W' *$#TV$&' -)' 4566e8)' (E' B=;:CI@ZB[:' I:' EB' >JE?J;B' ' EB' >JE?J;B' I:' B=;:CI:;)( @5,#"7/",+$'<(!"#$%&'(4"(@$",+$'%(Q5+$'="%3(4fe8&'5eONa6O)' +%.(!+'(,P#$!$&'1)'T)'456778)'(IJ>B>@FC''I@AJEGB>@FC'I:'EB'>@:C>@BH'P:CI@:CID'=J:C?:<' RB>@B'EB'BEgBK:?@ZB>@FC'>@:C?`g@>B)(!"#$%&'(127"R'(Q5I7"(1,%"S',E'(M(4$#2=/'+$0,(4"( B'%(@$",+$'%3(T458&'7aON7fe)'
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`/Q$),' 2-' .' (&N%&)0a,' N-' 4$D9-8' 4566^8' 2AU=?=B' H' 9AKA<<=>?;B' K;9' <>E:A@A?<=;9' UF?D;EA?@;KA9':;B;'K;'C=D;-'*bc=<>W'Y>?D>'DA'/FK@FB;'$<>?GE=<;-'4#B;D-'DA'2AU=?=?P' ;?D'9AKA<@=?P'dAH'<>E:A@A?<=A9,'#B;Z;J>'>B=P=?;K':FZK=<;D>'A?'566T8-' (#"&]((,'&-'H'/!"[0),'3-'4TOO78-'7(&%1&!0E!H8(2%'('%$#!"#&#(,1I:!J#1I+%K8#&!(+-!@,01#-8,#&! E0,!)#$#20F%+A!L,08+-#-!JI#0,.-'$D-'(;PA-' e0NN0)%Q&*,' 2-' 4566O8-' MI.! )0+N'! /'8-#+'&! O%P#! /1I002Q:! 9! 30A+%'%$#! /1%#+'%&'! 9+&R#,&! H8#&'%0+&!(C08'!S0R!'I#!T%+-!M0,P&!(+-!MI('!>'!T#(+&!E0,!U08,!32(&&,004-'$D-' 3>f?'e=KAH'.'(>?9-' ' ' ! ' #!""$(,'"-'*g'(&)#&,'&-'.'M]$!,'[-'456TV8-'0??>C;?D>'A?'K;'ADF<;<=G?':;B;'K;'AE:KA;Z=K=D;D'H'AK' DA9;BB>KK>'DA'K;'<;BBAB;':B>UA9=>?;K'A?':FZK=<=D;D'H'BAK;<=>?A9':hZK=<;-'(!/0&N!i##'F?'A9@FD=>'DA' <;9>-' ;)*J;35! "#$%&'(! ;2#1',<+%1(! -#! J#1+020AD(! ;-81('%$(5! VV-' "A<F:AB;D>' AK' DDjEEj;;' DA'' f@@:WjjADF@A<-BAD=B=9-A9j"ACAKA<5j"ACAKA<^^jADF<;<=>?kAE:KA;Z=K=D;DkDA9;BB>KK>k<;BBAB;k:B>UA9=> ?;Kk:FZK=<=D;DkBAK;<=>?A9k:FZK=<;9-f@EK'' ' W#1I(!-#!,#1#F1%<+:!XYZX[ZY[Z! W#1I(!-#!(1#F'(1%<+:!XYZ][Y6[XX! W#1I(!-#!F8C2%1(1%<+:!XYZ][Y^[X^! '

×