Crowdfunding with ShareIn - presentation

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Crowdfunding with ShareIn - presentation

  1. 1. Crowdfunding for Technology Companies 27 March 2014
  2. 2. Crowdfunding for technology companies Jude Cook, Founder ShareIn.com © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  3. 3. 1. Introduction & overview of crowdfunding 2. Is crowdfunding an option for your business? 3. A focus on equity crowdfunding 4. What you’ll need to do for your best chance at success © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  4. 4. • Jude Cook • Engineering Graduate • Chartered Accountant • BT plc Corporate Finance • Business Plan • Founded ShareIn 2 years ago • Launched the beta in Dec 2013 • First success Feb 2014 Co-Founder ShareIn.com © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  5. 5. • Not a new idea - but internet enables it • Democratic finance - businesses and projects of all forms and sizes access to money while bypassing traditional banking institutions. • But it isn’t all about the money – crowdfunding can be about building a community. Overview of crowdfunding © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  6. 6. • Rewards/Donations – Kickstarter, Indiegogo, BloomVC • Debt – P2P – Zopa , P2B – Funding Circle, ThinCats, Invoice finance – Market Invoice, Platform Black • Equity – CrowdCube, Seedrs, ShareIn 3 Main types of crowdfunding © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  7. 7. Why now? 3 ForcesEconomic • UK Banks reduced role in SME funding • Very few companies listing on FTSE or AIM • Angels Investors are tied into investments unable to exit and that require further rounds • Low interest rates obtained on savings • The UK introduced the most amazing tax break ever - SEIS Social • Individuals savings increase in a recession (UK saves >£50bn pa) • Anti-bank sentiment • Investors more flexible attitude to investment • Increasing demand by investors to take control of their own finances • Need for diversification Technology • Internet an enabler • Rise of social networks • Online financial transaction technology developed © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  8. 8. 1. Introduction & overview of crowdfunding 2. Is crowdfunding an option for your business? 3. A focus on equity crowdfunding 4. What you’ll need to do for your best chance at success © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  9. 9. • Rewards/Donations – Creative Industries, Social Enterprise, Consumer Products <£100 • Debt – same criteria as banks e.g. serviceability of debt, security, min 2 year trading history, positive monthly cash flows etc • Equity – Scalable start-ups/early stage, growth companies Is crowdfunding an option for your tech business? © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  10. 10. 1. Introduction & overview of crowdfunding 2. Is crowdfunding an option for your business? 3. A focus on equity crowdfunding 4. What you’ll need to do for your best chance at success © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  11. 11. • How does all the legal side of things work? • Will crowdfunding deter later stage funding? • My company is cutting edge technology – the crowd won’t understand - what can I do? • Protecting my IP • Angels or the Crowd or a mix of the two? • Where to start A focus on equity crowdfunding © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  12. 12. Yes No Technology & Health Companies who want to raise >£50k in equity finance Non Technology or Health Companies or companies who want to raise <£50k + OR Companies that offer an exciting proposition Companies that lack ambition + OR Up to date business plan and financial projections Don’t have a business plan yet + OR Will get fully behind promoting their pitch People who think they can just sit back and the money will roll in Who can ShareIn help? © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  13. 13. 1. Introduction & overview of crowdfunding 2. Is crowdfunding an option for your business? 3. A focus on equity crowdfunding 4. What you’ll need to do for your best chance at success © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  14. 14. - Start gathering people/contacts who will be interested in your pitch NOW - Identify which type of crowdfunding suits your needs - Prepare your pitch and test it on people (video/business plan/strategy) - Prepare a marketing plan with key influencers primed and ready. - Deliver your plan – business contacts, social media, press contacts, friends, family, blog posts prepared, updates prepared, press releases, photos ready. What you’ll need to do for your best chance at success? © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  15. 15. • Visit UK Crowdfunding Association (UKCFA.org.uk) • Visit NESTA “Crowdingin.com” Finding out more: © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.
  16. 16. Questions © ShareIn Limited 2014. Contact: Team@sharein.com. ShareIn Limited is authorised and regulated by the Financial Conduct Authority, as an Appointed Representative (607486) of Kession Capital Limited (582160). ShareIn is a founding member of the UK Crowdfunding Association.

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