Is your website googleized revised

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slides from October 21, 2011 presentation at Wasilla Small Business Development Center.

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  • Before we get started I would like to review what inbound marketing consists of and how blogging fits into the equation.
  • Part of getting found is having a lot of great content for your intended audience.You write to attract the personas you have identified. One way to do this is through blogging.
  • Once they find you, there needs to be ways to convert them into leads and customers.
  • We also need to analyze EVERYTHING to see what is working and what is not and make necessary adjustments along the way.A successful inbound marketing program that results in increased lead generation and a good ROI incorporates all these components.Lets look at Blogging and how important it is in this mix.
  • Anyone know what a SERP is?
  • Anyone know what a SERP is?
  • We also need to analyze EVERYTHING to see what is working and what is not and make necessary adjustments along the way.A successful inbound marketing program that results in increased lead generation and a good ROI incorporates all these components.Lets look at Blogging and how important it is in this mix.
  • Blogging keeps your website currentNew content attracts new clientsKeep old clients returning to the websiteMust be useful, interesting, and relevant to your target audience.
  • Here are some statistics that explain why blogging for small business is a good idea.The more pages you have the better in Google’s eyes, and each one needs to be indexed by them. Google indexes pages that they feel match the search terms. After all, their success is measured by the quality of pages that show up in the search engine results pages. It is not random.
  • 75% of how Google ranks you is determined by the number of links coming in to your site from other authoritative sources. Businesses that blog have nearly double the number of inbound links than those that do not.
  • Visitors to your website are great. Blogs help increase those numbers by more than 50%
  • The take away here is : Create more content and get more inbound links, growing your network.
  • Top ten reasons to….3 ways to …..5 new trends for 2011…
  • Lots of workPick them well
  • April fool jokesMusic videosFunny cartoons and images
  • Subscribe to some blogs that are in your industry that you may want to share with your audience.
  • Stick to itIf your goal is to increase traffic and leads, you need to blog more
  • Stays around forever to build links and subscribers.That’s it for the presentation. Please post your questions in the chat. For those of you that may need to leave, thanks for being here today.
  • Take away here is Start writing!
  • Who is your target audience? What do they look like?Before you create any content you should have a good list of around 500 keyword phrases. This stems from 5-10 main keywords that identify your business.
  • Another matrix is the number of pages you have indexed by Google. Not every page is necessarily seen if not optimized.See a clear positive relationship between pages indexed by Google and the leads you can generate. More leads, more opportunities for sales.The magic number shown here is 60 pages. And over 300.
  • Alexa is a great tool to use to see how you rank with the rest of the world.A zero ranking means there is almost no web presence.The rest of the report shows how to improve your ranking and increase your chances of getting found.
  • Put keywords in image name and titleMeta data includes description, page title, keywords
  • The next matrix is related to on site SEO. The grader looks for descriptions unique to each page on your website.Written in the back end of the website but shows up on searches.Even though it does not help with Google Ranking, it does help get visits to your site.
  • This matrix is also related to on site SEO.For the humans, Like a newspaper. Easy to skimFor the non humn search engines - Helps search engines figure out what your content is relevant for.One H1 main header tag per page is best, and one or two secondary level. H1 is most important and should include key words
  • When Google scans your website and comes to an image, it sees nothing unless you have an ALT tag.This example….
  • Longer it is registered the better it is. Use this tool to find out.
  • If your domain is registered for less than one year, search engines might think you are temporary.
  • Quality of content, and quantity of contentLinks from other pages to yours. Most important.75 – 85%
  • Next matrix the report looked at was the number of inbound links from outside sources. Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in those search engines.There are two ways people find you. Searching with keywords in search engines, and by following links.If a reputable site links to you, that is like getting a recommendation from a friend. These sources of traffic go hand-in-hand; as more links to your website pop up over the web, your position increases; as your position increases; more people see your site and link to it; then your position increases... World domination follows shortly thereafter.
  • Leverage social media to gain leads.Publish everywhere!The goal is to get our content to spread – shared – more links in – more lead conversions – more customersPost less product information, free trials, specialsPost more new data, funny stuff, and top notch blog articlesEncourage sharing. Have links to other social media channels
  • Will your business be found or will your competitor?
  • Redbull has a live feed from sports figures.Post funny imagesJokes
  • Be the Heloise of FAcebook. Time or money saving tipsPhone appsUpcoming conference – buy today and save $100
  • Ask to be liked on your status updates.And instruct them to share the good stuff!
  • Answer questions you receive from your clients or from the phone or email.
  • For example, use facebook for book reviews and maybe twitter for tips.
  • According to a recent report by ViTrue, the best time to get a response from your fans is on Tuesday.  Click through rates peaked at nearly 10% on Tuesday and actually hovered around the same percentage on both Monday and Wednesday as well.The worst time?  Their study suggests that click-through-rates plummet on Friday and Saturday with less than a 3% CTR.
  • Optimizing each piece of content brings even more traffic and links to your content.
  • Then, promoting your blog articles through social media, which is also optimized, brings even more traffic, links and results in more content being out there to be found.The fact is, we believe our friends recommendations more than what businesses say about themselves. Write good conent.Write what your audience wants to read and share.
  • This is where the money is made. Most websites only have a contact us form. When someone finds your fabulous content, they are willing to exchange their contact information for something more.Once they fill out the form they are a lead. You can then continue to nurture that lead.This is tied to a fabulous offer beyond the posts in your blog. It might be something like the report we are discussing today.
  • This is where the money is made. Most websites only have a contact us form. When someone finds your fabulous content, they are willing to exchange their contact information for something more.Once they fill out the form they are a lead. You can then continue to nurture that lead.This is tied to a fabulous offer beyond the posts in your blog. It might be something like the report we are discussing today.
  • Is your website googleized revised

    1. 1. Is Your Website Google-ized?:Tips for Small Business
    2. 2. Agenda What is Inbound Marketing versus Outbound Marketing Getting Found – Creating Fabulous Content Getting Found – On-site SEO Getting Found – Social Media Promotion Converting Visitors to Customers
    3. 3. Outbound Marketing
    4. 4. What is Inbound Marketing? Get Found Convert Analyze
    5. 5. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote
    6. 6. What is Inbound Marketing? Get Found Convert Analyze SEO Offers Blogging Calls to Action Promote Landing Pages Lead Nurturing
    7. 7. What is Inbound Marketing? Get Found Convert Analyze SEO Offers Everything! Blogging Calls to Action Marketing & Promote Landing Pages Competitors Lead Nurturing
    8. 8. Anatomy of a SERP Paid Positions The 7 Pack Map and Location Based
    9. 9. Anatomy of a SERP Website Preview Directories Take Away – Be optimized in as many channels as possible
    10. 10. Agenda What is Inbound Marketing versus Outbound Marketing Getting Found – Creating Fabulous Content Getting Found – On-site SEO Getting Found – Social Media Promotion Converting Visitors to Customers
    11. 11. What is Inbound Marketing? Get Found Convert Analyze SEO Offers Everything! Blogging Calls to Action Marketing & Promote Landing Pages Competitors Lead Nurturing
    12. 12. Blogging increases website visits by 55%
    13. 13. Create Great Content by Blogging
    14. 14. Blogging Attracts More Links
    15. 15. Blogging Attracts More Visitors
    16. 16. Create More ContentTake Away: Grow your network by creating more content toget more inbound links.
    17. 17. Get Into The Writing Mood Turn email communications into a blog article
    18. 18. Key Product Information Share key product information – what makes yours better?
    19. 19. Videos Take videos o Events o Interviews o Processes
    20. 20. Repurpose Data Repurpose company data
    21. 21. Lists and Trends Create lists of thoughts and trends
    22. 22. Plan a Mix of Posts Videos Lists ? Blog Photos News Opinions
    23. 23. Big Blog Projects Create ebooks with lots of links and information on a relevant topic
    24. 24. Sweet Stuff Poke fun once in a while
    25. 25. Share Relevant Articles
    26. 26. Balance Your Writing •Chunked Content •Hyperlinks •Images •Videos
    27. 27. Pick a Publishing Schedule Create
    28. 28. Invest in Blogging Blogging is best investment you can make.
    29. 29. Start Writing Quick Start …. 1. 10 Questions 2. Comment on other blogs 3. Interview some customers 4. Create how-to article It Is Never About You!
    30. 30. Conduct Keyword Search o Identify target personas o What keywords would personas use? o Create blog posts with keywords o Find keywords with high traffic but low competition
    31. 31. CreatingContent AnyQuestions?
    32. 32. Let’s Take 5
    33. 33. Agenda What is Inbound Marketing versus Outbound Marketing Getting Found – Creating Fabulous Content Getting Found – On-site SEO Getting Found – Social Media Promotion Converting Visitors to Customers
    34. 34. Number of Pages Indexed by Google
    35. 35. www.Alexa.com
    36. 36. Optimize Content Help Search Engines Find Your Content o 1 Keyword in title o 2-3 Keywords in text o Include images o Meta data o CTA
    37. 37. Page Descriptions
    38. 38. Headings<div id="content-header"><h1>Custom Website Design</h1> </div><h2>A website can no longer stand alone</h2>
    39. 39. Can Google and People See Images?
    40. 40. How Old is Your Domain?
    41. 41. WHOIS information for alaskarama.com :[Querying whois.verisign-grs.com][whois.verisign-grs.com]Whois Server Version 2.0Domain names in the .com and .net domains can now beregisteredwith many different competing registrars. Go tohttp://www.internic.netfor detailed information. Domain Name: ALASKARAMA.COMUpdated Date: 15-jun-2010 Creation Date: 10-jul-2004 Expiration Date: 01-mar-2013
    42. 42. 25% 75%
    43. 43. Inbound Links How many inbound links does Google have? At the time of this report, they had over 1.7 billion! We all can’t really compete with that, but we can try to get quality inbound links!
    44. 44. On Site SEO AnyQuestions?
    45. 45. Agenda What is Inbound Marketing versus Outbound Marketing Getting Found – Creating Fabulous Content Getting Found – On-site SEO Getting Found – Social Media Promotion Converting Visitors to Customers
    46. 46. Promote in Social Media
    47. 47. 800 Million and Counting Each “FAN” has an average of 300 “FRIENDS”
    48. 48. Most Valuable ChannelsSource: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
    49. 49. Blog + Social Media Promote all your content through Facebook and other social media
    50. 50. Business Updates Mini press releases 12:1
    51. 51. Contests Use Apps or Notes Be Creative
    52. 52. Data Share unique facts
    53. 53. Events
    54. 54. Fun
    55. 55. Helpful Tips
    56. 56. Like Me Like Me! Share with your friends.
    57. 57. Answer Questions
    58. 58. Comment on Books •Books that your target audience might benefit from reading •Link to Amazon
    59. 59. Different Strategies Don’t send the exact same thing out to all your social media outlets
    60. 60. Static Facebook Pages
    61. 61. Zen Commit to enlightenment and make a point to provide Content that does not add to the noise.
    62. 62. Engage Your Audience •End in a question •Use “You” and ”Yours” •Keep It Short
    63. 63. Engage Your Audience •Post in High Traffic Times •Respond Promptly •Address Fans by Name •11 a.m. seems work best
    64. 64. Promote Your Facebook •Email Signature •LinkedIn •Twitter •Articles •Events •All other Social Media •Printed Materials
    65. 65. Things To Do Right Now 1.Create a Business Facebook Page 2.Put “Follow Me on Facebook” on your email signature 3.Find blogs to follow in your industry 4.Schedule time to create a Social Media strategy
    66. 66. Do I have to do all these things? Exponential Growth Social Media SEO Blog More traffic More links
    67. 67. Why Blog? Exponential Growth Social Media SEO Blog More traffic Even more traffic More links Even more links More content
    68. 68. Promotewith Social Media AnyQuestions?
    69. 69. Agenda What is Inbound Marketing versus Outbound Marketing Getting Found – Creating Fabulous Content Getting Found – On-site SEO Getting Found – Social Media Promotion Converting Visitors to Customers
    70. 70. Capturing Leads – Calls To Action
    71. 71. Capturing Leads – Landing Page
    72. 72. AnyQuestions?

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