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Inbound Marketing for Small Business
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Inbound Marketing for Small Business

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Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and......

Presented to the Chugiak Eagle River Women in Business group on February 22, 2012. Tips of optimizing your website and creating content through blogging. Plus promotion through social media and converting visitors to leads.

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  • Anyone know what a SERP is?
  • Anyone know what a SERP is?
  • Put keywords in image name and title Meta data includes description, page title, keywords
  • This matrix is also related to on site SEO. For the humans, Like a newspaper. Easy to skim For the non humn search engines - Helps search engines figure out what your content is relevant for. One H1 main header tag per page is best, and one or two secondary level. H1 is most important and should include key words
  • This matrix is also related to on site SEO. For the humans, Like a newspaper. Easy to skim For the non humn search engines - Helps search engines figure out what your content is relevant for. One H1 main header tag per page is best, and one or two secondary level. H1 is most important and should include key words
  • The next matrix is related to on site SEO. The grader looks for descriptions unique to each page on your website. Written in the back end of the website but shows up on searches. Even though it does not help with Google Ranking, it does help get visits to your site.
  • When Google scans your website and comes to an image, it sees nothing unless you have an ALT tag. This example….
  • Longer it is registered the better it is. Use this tool to find out.
  • Quality of content, and quantity of content Links from other pages to yours. Most important. 75 – 85%
  • Blogging keeps your website current New content attracts new clients Keep old clients returning to the website Must be useful, interesting, and relevant to your target audience.
  • 75% of how Google ranks you is determined by the number of links coming in to your site from other authoritative sources. Businesses that blog have nearly double the number of inbound links than those that do not.
  • Leverage social media to gain leads. Publish everywhere! The goal is to get our content to spread – shared – more links in – more lead conversions – more customers Post less product information, free trials, specials Post more new data, funny stuff, and top notch blog articles Encourage sharing. Have links to other social media channels
  • Will your business be found or will your competitor?
  • This is where the money is made. Most websites only have a contact us form. When someone finds your fabulous content, they are willing to exchange their contact information for something more. Once they fill out the form they are a lead. You can then continue to nurture that lead. This is tied to a fabulous offer beyond the posts in your blog. It might be something like the report we are discussing today.
  • This is where the money is made. Most websites only have a contact us form. When someone finds your fabulous content, they are willing to exchange their contact information for something more. Once they fill out the form they are a lead. You can then continue to nurture that lead. This is tied to a fabulous offer beyond the posts in your blog. It might be something like the report we are discussing today.

Transcript

  • 1. Is Your Website Google-ized?: Tips for Small Business
  • 2. Outbound Marketing
  • 3. Inbound Marketing – They are looking for you.
  • 4. Inbound Marketing – They are looking for you.
  • 5. SEO - Anatomy of a SERP Map and Location Based Paid Positions The 7 Pack
  • 6. SEO - Anatomy of a SERP Website Preview Directories Take Away – make sure you have a good set of keywords and you are optimized in as many channels as possible.
  • 7. Optimize Content
    • Help Search Engines Find Your Content
    • Each Page is Unique!
    • 1 Keyword in title
    • 2-3 Keywords in text
    • Include images
    • Meta data
    • CTA
  • 8. Title
  • 9. <h1>< div id=&quot;content-header&quot;><Local Search Marketing Program includes:</h1> </div> Headings
  • 10. Page Descriptions
  • 11. Can Google and People See Images?
  • 12. How Old is Your Domain?
  • 13. 25 % 75 %
  • 14. Inbound Marketing – They are looking for you.
  • 15. Blogging increases website visits by 55%
  • 16. Blogging Attracts More Links
  • 17. Plan a Mix of Posts
  • 18. Inbound Marketing – They are looking for you.
  • 19. Promote in Social Media
  • 20. 800 Million and Counting Each “FAN” has an average of 300 “FRIENDS”
  • 21. Blog + Social Media Promote all your content through Facebook and other social media
  • 22. Static Facebook Pages
  • 23. Engage Your Audience
    • End in a question
    • Use “You” and ”Yours”
    • Keep It Short
  • 24. Promote Your Social Media
    • Email Signature
    • LinkedIn
    • Twitter
    • Articles
    • Events
    • All other Social Media
    • Printed Materials
  • 25. Inbound Marketing – They are looking for you.
  • 26. Capturing Leads – Calls To Action
  • 27. Capturing Leads – Landing Page
  • 28. Inbound Marketing – They are looking for you.
  • 29. Mobile and Local Marketing - Websites
  • 30. Mobile and Local Marketing - Search
  • 31. Inbound Marketing – They are looking for you.
  • 32. Today’s Marketing is an Investment of Either Time or Money
  • 33. Contact Me With Any Questions