Improve your geek skills : Blogging

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Small business marketing skills. Blogging can increase traffic to your website, increase leads, and bring new customers.

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  • Before we get started I would like to review what inbound marketing consists of and how blogging fits into the equation.
  • Part of getting found is having a lot of great content for your intended audience. You write to attract the personas you have identified. One way to do this is through blogging.
  • Once they find you, there needs to be ways to convert them into leads and customers.
  • We also need to analyze EVERYTHING to see what is working and what is not and make necessary adjustments along the way. A successful inbound marketing program that results in increased lead generation and a good ROI incorporates all these components. Lets look at Blogging and how important it is in this mix.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • This shows that the more pages you have indexed, the more leads you can get. The magic number is hovering someplace around 300. See the large increase?
  • Anyone know what a SERP is?
  • Top ten reasons to…. 3 ways to ….. 5 new trends for 2011…
  • Every business should blog.
  • Put time into them Don’t do too many Maybe once a month
  • Lots of work Pick them well
  • Be prepared to defend yourself You will get lots of comments and links Don’t post too many of these, it could lose trust
  • April fool jokes Music videos Funny cartoons and images
  • Toprank -
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Every business should blog.
  • Stick to it If your goal is to increase traffic and leads, you need to blog more
  • Every business should blog.
  • Every business should blog.
  • Improve your geek skills : Blogging

    1. 1. Building Up Your Geek Skills: Blog Your Way to New Customers Sandi Sturm Alaskarama Marketing Manager Wayne Sturm Alaskarama Sales Manager
    2. 2. Topics for Today <ul><li>Where it all fits together </li></ul><ul><li>Who should blog? </li></ul><ul><li>Why should you blog? </li></ul><ul><li>What to blog about </li></ul><ul><li>How to blog </li></ul><ul><li>When to blog </li></ul><ul><li>Where to market your blog </li></ul>
    3. 3. Topics for Today <ul><li>Where it all fits together </li></ul><ul><li>Who should blog? </li></ul><ul><li>Why should you blog? </li></ul><ul><li>What to blog about </li></ul><ul><li>How to blog </li></ul><ul><li>When to blog </li></ul><ul><li>Where to market your blog </li></ul>
    4. 4. What is Inbound Marketing? Get Found Convert Analyze
    5. 5. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote
    6. 6. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing
    7. 7. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing Everything! Marketing & Competitors
    8. 8. Topics for Today <ul><li>Where it all fits together </li></ul><ul><li>Who should blog? </li></ul><ul><li>Why should you blog? </li></ul><ul><li>What to blog about </li></ul><ul><li>How to blog </li></ul><ul><li>When to blog </li></ul><ul><li>Where to market your blog </li></ul>
    9. 9. Topics for Today Every Business can benefit from blogging
    10. 10. Topics for Today <ul><li>Where it all fits together </li></ul><ul><li>Who should blog? </li></ul><ul><li>Why should you blog? </li></ul><ul><li>What to blog about </li></ul><ul><li>How to blog </li></ul><ul><li>When to blog </li></ul><ul><li>Where to market your blog </li></ul>
    11. 11. Why Should You Blog? The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.” KEVIN ANDERSON FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN “
    12. 12. Fact Blogs keep growing – in volume and value
    13. 13. Why you should blog
    14. 14. Why you should blog
    15. 15. Why you should blog
    16. 16. Why you should blog
    17. 17. Why you should blog
    18. 18. Why you should blog
    19. 19. Why you should blog
    20. 20. Fact Blogging can really move the needle.
    21. 21. Why you should blog
    22. 22. Why you should blog
    23. 23. Why you should blog
    24. 24. Why you should blog
    25. 25. Why you should blog
    26. 26. Why you should blog
    27. 27. Leads by Indexed Web Pages
    28. 28. Why should you blog? Ready to jump in?
    29. 29. Topics for Today <ul><li>Where it all fits together </li></ul><ul><li>Who should blog? </li></ul><ul><li>Why should you blog? </li></ul><ul><li>What to blog about </li></ul><ul><li>How to blog </li></ul><ul><li>When to blog </li></ul><ul><li>Where to market your blog </li></ul>
    30. 30. Anatomy of a SERP Map and Location Based Website Preview News, videos, images, Social Media Posts, etc.
    31. 31. What to blog about Identify the best Keyword Phrases Google Keyword Search Tool GO
    32. 32. Get Into The Writing Mood Turn email communications into a blog article
    33. 33. Key Product Information Share key product information – what makes yours better?
    34. 34. Videos <ul><li>Take videos </li></ul><ul><li>Events </li></ul><ul><li>Interviews </li></ul><ul><li>Processes </li></ul>
    35. 35. Repurpose Data Repurpose company data
    36. 36. Lessons Learned Share lessons learned
    37. 37. Lists and Trends Create lists of thoughts and trends
    38. 38. Break Time
    39. 39. Plan a Mix of Posts
    40. 40. General Everyday Posts <ul><li>How to’s – solve problems </li></ul><ul><li>Rich in keywords </li></ul><ul><li>Useful </li></ul>
    41. 41. Nutrient Rich Opinion article that is well thought out that will position you as a thought leader.
    42. 42. Big Blog Projects Create ebooks with lots of links and information on a relevant topic
    43. 43. Fire Starters Make bold statements
    44. 44. Sweet Stuff Poke fun once in a while
    45. 45. What to blog about Find other blogs to follow and make comments AllTop Google blog search Google Real Time Google Alerts
    46. 46. What to blog about Step 1: use the keyword list you researched for your business Step 2: Identify five (5) relevant long-tail keywords with a difficulty ranking of <50. Step 43 Add those five (5) long-tail keywords under the &quot;Keyword&quot; column below (in this worksheet document). Using Long-tail Keywords: Blogging Worksheet 1. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title   1)   2)   3)   4)   5) 2. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title   1)   2)   3)   4)   5) 3. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title   1)   2)   3)   4)   5) 4. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title   1)   2)   3)   4)   5)
    47. 47. Break Time
    48. 48. Topics for Today <ul><li>Where it all fits together </li></ul><ul><li>Who should blog? </li></ul><ul><li>Why should you blog? </li></ul><ul><li>What to blog about </li></ul><ul><li>How to blog </li></ul><ul><li>When to blog </li></ul><ul><li>Where to market your blog </li></ul>
    49. 49. How to blog Complete your blogging worksheet 1. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title   1)   2)   3)   4)   5) 2. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title   1)   2)   3)   4)   5) 3. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title   1)   2)   3)   4)   5) 4. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title   1)   2)   3)   4)   5)
    50. 50. How to blog Write a blog article
    51. 51. How to blog Add an image
    52. 52. How to blog Create keyword-rich anchor text links “ Today’s small businesses use inbound marketing methods instead of outbound methods of yesteryear.”
    53. 53. How to blog Add a Call to Action
    54. 54. How to blog Create key takeaways for each article
    55. 55. How to blog Create whitespace
    56. 56. How to blog Bold important and compelling text
    57. 57. How to blog Write a strong meta description Hawaii's Official Tourism Site -- Travel Info for Your Hawaii Vacation The People of Hawaii would like to share their Islands with you. The fresh, floral air energizes you. The warm, tranquil waters refresh you.
    58. 58. How to blog Tag the article
    59. 59. How to blog At least once per week Post only once per day
    60. 60. Topics for Today <ul><li>Where it all fits together </li></ul><ul><li>Who should blog? </li></ul><ul><li>Why should you blog? </li></ul><ul><li>What to blog about </li></ul><ul><li>How to blog </li></ul><ul><li>When to blog </li></ul><ul><li>Where to market your blog </li></ul>
    61. 61. When to blog - Fact Bloggers are “morning people”
    62. 62. When to blog
    63. 63. When to blog
    64. 64. When to blog
    65. 65. When to blog
    66. 66. When to blog The Bottom Line: Blog Early & Often
    67. 67. Pick a Publishing Schedule Create
    68. 68. When you should blog Keyword phrase Blog Title M T W T F S S Date Published Author                                                                                                                                                                                                                                                                                                                                            
    69. 69. Topics for Today <ul><li>Where it all fits together </li></ul><ul><li>Who should blog? </li></ul><ul><li>Why should you blog? </li></ul><ul><li>What to blog about </li></ul><ul><li>How to blog </li></ul><ul><li>When to blog </li></ul><ul><li>Where to market your blog </li></ul>
    70. 70. Where to market your blog 35 ways to market your blog
    71. 71. Promote in Social Media
    72. 72. Contact Me With Any Questions

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