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Building up your geek skills: Linkedin
 

Building up your geek skills: Linkedin

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Introduction to using LinkedIn for Small Business

Introduction to using LinkedIn for Small Business

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  • Showing just how pervasive LinkedIn has become in recruitment, this stat, released just over 10 months ago , finds that over 50% of Fortune 100 companies now use LinkedIn for their recruitment strategy. It demonstrates the value in really using LinkedIn when jobseeking and the level of companies that use this alongside more traditional recruitment methods. In addition, top execs from all Fortune 500 companies are on LinkedIn, proving that it’s an invaluable business tool across the board at all levels
  • This is likely to get a lot of people’s attention, as it shows the potential to generate real business leads and referrals through LinkedIn. In an infographic released by LinkedIn to show the real make-up of LinkedIn members, they revealed that over 80% of members on there are the decision makers in an area of business in their organisation. Focused marketing efforts on LinkedIn can generate real results if you invest time in building relationships, evidenced by the significant amount of key decision makers on the site.
  • Everyone has unique experiences that we bring to the marketplace. Education, jobs, culture, interests, etc. None of us has walked the same path or encountered the same people, we have each developed a unique set of relationships. It is the foundation of our friendships, business partnerships, and customer bases. Tools can be anything that helps accelerate or “power up” your ability to accomplish your goals. We can be reluctant to try new things despite the fact they may be faster, better, or even cheaper. The old paper address book, our old tool, worked just fine. But eventually we switched tools to maybe Outlook.
  • The goal is to connect with only those people whom you consider to be trusted professionals. You need to personally decide whom you will consider a trusted professional based on the strategy you intend to pursue on LinkedIn. Not like Facebook where you want to build up friends, no matter what. First level are your trusted friends and collegues. If they need a product or service you offer, they are most likely coming to you. You can type in a name of a business or company that youa re trying to connect with in a search, and the resluts might show that Joe Smith in your first tier knows Bob Miller, the one you need to meet. You can then request an invitation through Joe. It is a way to know who your collegues know. Get your old network list into LinkedIn too.
  • Don’t miss out on some tremendous opportunities by not having your profile in shape! Make it beefy!
  • One example is that a guy found out on a prospects profile that he collected wines. And he also found out which one was his favorite. On the day following his proposal presentation, he followed up with a thank you note and included a bottle of his favorite wine. Of course he got the order. 4. People will look at profiles before meeting them. It is good practice for you to follow
  • You will be 40% more effective if you complete your profile 100%.
  • 30 second bumper sticker Can add maiden name Higher education degree (PhD, CPA, MD) Photo – don’t be afraid to show your age. They will know anyway! Headline – company name up to 120 characters. Make sure they know what you do. Not just the name. Can use Pipe symbol to separate key words. Location and Industry -
  • Use certain keywords multiple times. You will come up higher in search results.
  • Use certain keywords multiple times. You will come up higher in search results. List as much as you can. You never know what people are searching for!
  • Use certain keywords multiple times. You will come up higher in search results.
  • Recommendations are a critical element of your profile.
  • Want to have a good Monday morning? Write three or four recommendations on Sunday. How would you feel if your competitor had more recommendations than you? Would that influence potential customers? An added benefit of receiving recommendations is that the writer’s name and company name appears in your profile. Your name will also appear on the writer’s profile. Power boost times two!
  • You have 2000 characters per job or educational entry. Fill it up!
  • Use keywords in your website setup Up to 3 sites – sign up for mailing list, youtube, facebook, blog, etc Company website should be first
  • You can create your own unique URL Add to email signature, business cards, letterhead, etc
  • After clicking Edit next to public URL All options on right You decide what shows up on your profile
  • Think of this as your cover letter 2000 characters Must be able to brag about yourself! Identify all the brands you represent in the specialties section
  • Benefits Box.net – can load files and tell people they are there, such as check lists and white papers. Makes you the expert Slideshare – loads ppt slide files Reading list – share your diverse interests Events – publicize your events to your network Searchable Keep track of who is coming If you say you are attending an event it shows up on your profile and in network updates Search events you want to attend
  • Ask questions to the world Answer questions to gain reputation Great way to build relationships. Share your unique knowledge
  • When you ask a question, you get to select the best answer. This puts a star by the name of the person who gave the answer, and is posted on that persons profile. Helps with your credibility.
  • There are two major uses of linkein. We have discussed being found. How to build a beefy profile, getting found based on keywords, and your story. Now we will look at finding others. Share your unique knowledge
  • For each first level, you will have about 100 number 2s and 4700 number threes. Can save searches – will be notified if anyone new ends up for that search result. What a great lead generator!
  • Did a search for restaurants OR restaurant within 50 miles of me. Can call them, because now I know their name, or I can ask for an introduction from someone in my first tier.
  • Send to your current network via email.
  • Join at least 50 groups why join? To get found Find others with similar interests Join groups in which your customers, suppliers or vendors hang out Find job opps Can become a credible expert by answering questions and posting articles of interest Groups talk about events they are involved in so you might find activities that interest you Promote an event Search within groups and communicate with members with whom you are not officially connected. They come up in your search results You decide if you want emails or not
  • Can determine who can see your profile Control what type of emails you wish to receive Group display order Much more.

Building up your geek skills: Linkedin Building up your geek skills: Linkedin Presentation Transcript

  • Building Up Your Geek Skills: Tips for Small Business
  • Agenda
    • What is LinkedIn
    • The LinkedIn Profile
    • LinkedIn Apps & Tools
    • Building Relationships with Answers
    • Searching on LinkedIn
    • Using LinkedIn to Network
    • Power of LinkedIn Groups
    • Setting Preferences
  • What is LinkedIn? 120 Million People
  • What is LinkedIn? http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
  • What is LinkedIn? 50% of Fortune 100 Companies hire through LinkedIn
  •  
  • What is LinkedIn? Defined: “ LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to and collaborate with qualified professionals that you need to work with to accomplish your goals.”
  • What is LinkedIn Power!
  • What is LinkedIn? The unique experience you have gained coupled with the unique relationships you have carefully developed gives you a tremendous advantage over the person who does understand the tool but is only beginning to gain experience and develop professional relationships.
  • Any Questions?
  • Agenda
    • What is LinkedIn
    • The LinkedIn Profile
    • LinkedIn Apps & Tools
    • Building Relationships with Answers
    • Searching on LinkedIn
    • Using LinkedIn to Network
    • Power of LinkedIn Groups
    • Setting Preferences
  • Profile – My Network
  • Profile – My Network
    • To Do:
    • Define what constitutes a trusted professional – write it down
  • Profile – What it looks like
  • Profile – Make it Beefy
    • Four reasons for a beefy profile:
    • It is a place to tell your story completely and fully – a resume on steroids
    • Every word in your profile is keyword searchable
    • A beefy profile shows you are not a dinosaur. Especially for boomers. We need to show we are on top of the latest trends in the business world, including social media.
    • Expect your profile to be regularly compared with those of your competitors.
  • Profile – Complete 100% Name and Position 25% Picture 5% Summary 5% Specialties 5% Education 15% Past Job 1 15% Past Job 2 15% Recommendation 1 5% Recommendation 2 5% Recommendation 3 5%
  • Profile – Profile Overview
    • To Do:
    • You need to create your own profile
    • Keep out the marketing gobbledygook
    • Assemble details of past work and awards.
  • Profile – Personal Identification box
  • Profile – Personal ID
    • To Do:
    • Create a compelling marketing statement in 120 characters, with keywords
    • Write a few drafts and ask several of your closest connections to review.
    • Find a good photo of yourself - current
  • Profile - Experience
  • Profile - Experience
    • What to Include:
    • Position held
    • What you accomplished
    • What experience you gained
    • List any awards you received
    • Use plenty of keywords
    • Include volunteer positions as well
  • Profile - Recommendations
  • Profile - Recommendations Write recommendations for those in your network and they will most likely return the favor!
  • Profile - Recommendations
    • The number of recommendations you have received is highlighted in the top box of your profile page and when your name appears in a listing of group members.
    • The number of recommendations you have is one of the weighting criteria in ranking search results on LinkedIn.
    • Recommendations are the only outside verification of the information you have provided on your profile.
    • Words included in the recommendations are keyword searchable.
  • Profile - Recommendations
    • What should they say?
    • Be specific and strategic.
    • Try to obtain from influential people
    • Prompt them of your skills and accomplishments
  • Profile - Recommendations
    • Tips for Getting Recommendations
    • Customers with whom you have a relationship
    • Coworkers
    • From Education experience
    • Give recommendations
    • You can ask for edits to add keywords, corrections, etc.
  • Profile - Education List all education you have had including training.
  • Profile – Websites
  • Profile – Public Profile URL
  • Profile – Edit Profile
  • Profile - Summary
    • Types of job experience
    • Highlight accomplishments
    • Excerpt from a letter of recommendation
    • Some hobbies or interests
    • Steps to get further information on projects, etc.
    • Why you think your experiences make you qualified
    • Description of any business relationship that have brought superior results
    • New markets you are considering going into and how viewers might fit into your plan
    • Include misspelled words
  • Profile –
    • To Do:
    • Create list of all education and certifications and workshops you have attended
    • What keywords best describe your websites/business?
    • See if your name or business name is available as a LinkedIn URL
  • Profile –
    • To Do:
    • Create an outline for your Summary and Specialties
    • Write summary as if you are requesting someone to talk to you
    • List all brands your represent
  • Any Questions?
  • Let’s Take 5
  • Agenda
    • What is LinkedIn
    • The LinkedIn Profile
    • LinkedIn Apps & Tools
    • Building Relationships with Answers
    • Searching on LinkedIn
    • Using LinkedIn to Network
    • Power of LinkedIn Groups
    • Setting Preferences
  • Apps and Tools
    • Box.net
    • Google Presentations or Slideshare
    • Reading List by Amazon
    • Events
  • Apps and Tools
    • To Do:
    • Review the Apps to see what would work for your industry
    • What presentations do you have that can position you as the expert?
    • Post industry related book in your Amazon App.
    • Post any events you have coming in the Events app
    • Search for upcoming events
  • Any Questions?
  • Agenda
    • What is LinkedIn
    • The LinkedIn Profile
    • LinkedIn Apps & Tools
    • Building Relationships with Answers
    • Searching on LinkedIn
    • Using LinkedIn to Network
    • Power of LinkedIn Groups
    • Setting Preferences
  • Apps and Tools - Answers
  • Apps and Tools - Answers
  • Apps and Tools
    • To Do:
    • Ask a question
    • Answer a question
  • Any Questions?
  • Agenda
    • What is LinkedIn
    • The LinkedIn Profile
    • LinkedIn Apps & Tools
    • Building Relationships with Answers
    • Searching on LinkedIn
    • Using LinkedIn to Network
    • Power of LinkedIn Groups
    • Setting Preferences
  • Searching – Who to find
    • Prospective customers and clients
    • New strategic vendor and suppliers
    • People you want to join you in a project or endeavor
    • New employees
    • An expert in a specific industry
    • Someone you want to engage in social/business event
    • People you want to meet while you are out of town for an event
    • Speaker for upcoming event you are hosting
    • People who are responsible for organizing events at which you may be qualified to speak or participate
  • Searching – Advanced Search
    • Use Boolean terms
    • Refine by zip code or mile radius
    • Titles
    • Companies
    • Industries
    • Groups
    • Need over 50 connections to make this effective
    • Results are from your list.
  • Search - Network
  • Any Questions?
  • Agenda
    • What is LinkedIn
    • The LinkedIn Profile
    • LinkedIn Apps & Tools
    • Building Relationships with Answers
    • Searching on LinkedIn
    • Using LinkedIn to Network
    • Power of LinkedIn Groups
    • Setting Preferences
  • Add Connections
  • Any Questions?
  • Agenda
    • What is LinkedIn
    • The LinkedIn Profile
    • LinkedIn Apps & Tools
    • Building Relationships with Answers
    • Searching on LinkedIn
    • Using LinkedIn to Network
    • Power of LinkedIn Groups
    • Setting Preferences
  • Groups
  • Any Questions?
  • Agenda
    • What is LinkedIn
    • The LinkedIn Profile
    • LinkedIn Apps & Tools
    • Building Relationships with Answers
    • Searching on LinkedIn
    • Using LinkedIn to Network
    • Power of LinkedIn Groups
    • Setting Preferences
  • Setting Preferences
  • Learning Center
  • Any Questions?