Newsforce Presentation

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A brief outline of the Adelaide Advertiser’s Newsforce Application; How to use it and possible uses for it in a business context

Published in: Technology, News & Politics
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Newsforce Presentation

  1. 1. MAKE THE NEWS –WITH NEWSFORCE
  2. 2. WHAT IS IT?• A phone application• Allows Adelaide readers to contribute to the news by sharing news tips, video and photos with the newsrooms of the Advertiser, Sunday Mail and Adelaide Now.• First of app of its kind in the country• Launched October 31 2011
  3. 3. WHAT IS ITS PURPOSE?• Recently Advertiser NewsMedia has experienced an increase in user-generated content – People on the spot at serious news events – Photos and videos from around the city (i.e. celebratory events, sunsets, wildlife) – Photos sent in for regular news segments/competitions• The Newsforce App makes it easy for reader to become involved in current local news• Makes the news more interactive to recieve it from the general public as well as from the journalists• The App demonstrates the commitment of the Advertiser to use state of the art technology to better engage with the community.
  4. 4. HOW DOES IT WORK?• The NewsForce Smartphone App is free to download at the App store and on the Android Market• Once downloaded you simply need to register by providing your phone number
  5. 5. HOW DOES IT WORK?• To add content, simply select Create New Content
  6. 6. HOW DOES IT WORK?• You can then add your story or caption as well as a photo or video• Select Submit to send your content to the Advertiser, Sunday Mail and Adelaide Now newsrooms
  7. 7. HOW DOES IT WORK?• Newsforce is also available to those without a smartphone – NewsForce page is set up on the AdelaideNow website – Allows readers to upload and share their content via an online form
  8. 8. CURRENT APPLICATIONS OF NEWSFORCEReaders have sent images and information directly from the scene of breaking stories:
  9. 9. CURRENT APPLICATIONS OF NEWSFORCEReaders are able to send a personal picture to the paper and see it published:
  10. 10. CURRENT APPLICATIONS OF NEWSFORCESlideshow collections of Newsforce image collated on the Adelaide Now website
  11. 11. CURRENT APPLICATIONS OF NEWSFORCEViral photographic crazes
  12. 12. POSSIBLE USES OF NEWSFORCE FOR EDC• Newsforce appears to have been accepted primarily by most readers as a unique photo shar- ing application• Could be useful for EDC to further promote events or campaigns• Woodville West Open Day: Images from the event could have been uploaded with captions explaining the development

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