MED306 introduction
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MED306 introduction






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    MED306 introduction MED306 introduction Presentation Transcript

    • Transmedia
      A practice strand of the MED306 Independent Practice module. This strand is only for Interactive Media Arts students and looks at using networks, social media, real world events and telematic encounters to tell stories and develop pervasive media.
    • MED306
      100% Coursework
      Module Structure
      30% Industry Speaker Reports
      20% Work Placement Preparation
      LT12 – Thursdays 10:15>12:05 – Lectures
      30% Independent Practical Project
      20% Essay and Folder
      A111 – Fridays 09:15>11:05 – Workshops
    • MED306
      100% Coursework
      30% Industry Speaker Reports
      20% Work Placement Preparation
      30% Independent Practical Project
      20% Essay and Folder
      Students will work in small groups to produce a project which delivers a narrative across multiple platforms. This transmedia narrative will use a range of media so groups should look at involving students with a range of existing skills
    • MED306
      50% Coursework
      30% Independent Practical Project
      20% Essay and Folder
      This is a group assessed project and students will receive a group mark for this section of the module. This is an independent project, students are expected to manage and direct their own group projects and their role and involvement will be reflected in their essay and folder.
      This part of your project will we assessed individually. The folder should document your role within the group, your section of development and contribution.
      The essay should be an academic essay and report on your project; situating it within existing practice and documenting its development, challenges and assess it’s success.
    • MED306
      30% Coursework
      Independent Practical Project
      Students must develop a narrative which is delivered across multiple platforms. These platforms can be online and offline but the story must have a number of facet's.
      At least 1 constructed character
      A video teaser or trailer
      1 live, offline event/element
      A live community
      An achieve of the project
    • MED306
      20% Coursework
      Production Folder and Essay
      Student production folders should document the development of the project across the course of the module, it is important that students document their own contributions to the group project and can demonstrate how their contributions helped to make the project come together.
      The production essay should explain the approach taken to the project, difficulties encountered and how they were overcome and evidence of how critical reading inspired or guided the practical project.
      1 Production Folder
      1 Essay – 1000 words
      Must reference existing texts
    • &
      Transmedia and networked projects are sometimes in their very essence ephemeral. Networked projects with live events, distributed and pervasive media exist across multiple platforms, and in many spaces.
      It is important that projects are properly recorded, documented and achieved. Projects must be display ready at time of submission as students will be asked to produce an exhibition of their project.
      Make an achieve
      Exhibit your work
      Document everything.
    • &
      Contact Time
      This project is a group independent project, students are expected to produce work independently under editorial supervision from a member of staff. You will be shown existing examples of projects, ideas on approaches and shown ways of using softwares and services but will be assessed on your ability to direct a project independently
      Project Managers
    • &
      Contact Time
      Within sessions you will be shown examples of practice based work to help you think about your projects:
      Narrative Structure
      Story Shape
      Audience/Players Pathways
      Documentation and Achieves
      Media Aggregation
      Display and exhibition of work
    • &
      A transmedia project, because of its very nature requires a range of skills, abilities and experience. Members of your group will need to take on different rolls within the group to develop a coherent transmedia project.
      Consistent Visual Style
      Community Management
      Target Audience
      Measuring Outcomes
    • &
      Your group will need to think of the ways in which your audience can access your story across multiple platforms and how you can assess their involvement.
      Connecting with audiences
      Managing a distributed narrative
      Working with existing technologies
      Delivering an engaging story
      Monitoring audience involvement
      Thinking about new narrative form
    • &
      Students should consider adapting and/or remediating an existing story, folk tale or recognisable narrative. This will help guide the development and cut down on the amount of character development, story writing and scripting.
    • &
      A possible timeline
      The project, because of it’s size and scale will need to be carefully mapped on a timeline
    • O
      Story is KING
      The sign in the lobby of PIXAR studios
    • MED306
    • MED306
      Virality is
      Just good
      Christopher Sandberg, MIPTV 2011
    • MED306
      A GAME
      Alternative Reality Games
    • MED306
      Project Example 1
      The Beast
      The Beast is billed as the first Alternative Reality Game, it was developed by 42 Entertainment to promote the film A.I. Artificial Intelligence (2001) and was one of the first instances of a mixed reality entertainment experience
    • MED306
      Project Example 2
      Conspiracy For Good
      Conspiracy for good was developed as a “mixed reality drama” by Tim Kring (the writer behind Heroes). It was marketed as “Social Benefit Storytelling”. It was nominated for the Digital Program: Fiction EMMY in 2011. Conspiracy For Good was a collaborative project between Nokia, TKE Imperative and The Company P.
    • MED306
      Project Example 3
      I Love Bees
      I Love Bees is one of the most famous Alternate Reality Games (ARGs), developed by 42 Entertainment to promote the launch of the game Halo 2. We will be returning to I Love Bees to deconstruct it’s narrative path, play elements and community
    • MED306
      Project Example 4
      World Without Oil
      World Without Oil was an Alternative Reality Game which ran for 32 weeks in 2007 and was billed as a game for social good. It simulated the global oil crisis through the media and real world events.
    • MED306
      Project Example 5
      Black Helix
      Black Helix was the first large scale Northern Irish Alternative Reality Game and ran during February and March 2011. It was designed and developed by Belfast Based Design Zoo.
    • MED306
      Project Example 6
      Why So Serious
      Why So Serious, (again) developed by 42 entertainment was a massively expansive ARG developed to promote The Dark Knight (2008)
    • MED306
      Project Example 7
      [in]visible belfast
      [in]visible belfast was the longest running Alternative Reality Game in Northern Ireland. It ran for 6 weeks and had a number of live events, performances and websites, an achieve is currently being constructed.
    • MED306
      Project Example 8
      Where’s Alice
      Where’s Alice was developed by Interactive Media Arts student Iain McAuley as a transmedia story for his dissertation project during 2011. The story mainly took place on campus.