KickApps Social Strategy 2011

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Our latest Social Strategy offering, post-KIT Digital merger. …

Our latest Social Strategy offering, post-KIT Digital merger.

For more information, contact us at strategy@kickapps.com or visit www.kickapps.com

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  • 1. KickApps Social Strategy OfferingSpring 2011 A KIT Digital Company www.kickapps.com
  • 2. You have questions. We have answers.KickApps Social Media Strategy team is here to helpyou figure out the best possible solution for yourbrand before you start building.It’s a wise investment that will wind up saving youboth time and money.The following pages outline all the questions we cananswer for you. A Kit Digital Company
  • 3. KickApps Social Strategy team offersWHAT IS THIS THING EDUCATION seminars on a variety ofCALLED SOCIAL topics for small or large groups. We’llMEDIA? HOW DO I explain the difference between socialKNOW IF I’M DOING engagement (which can happen on your domain) and social media (which oftenIT RIGHT? refers to outside sites) A KIT Digital Company
  • 4. HOW’S MY KickApps Social Strategy team offers aCOMPETITION full RESEARCH report includingDOING? WHAT ARE competitive, category and SWOTALL THESE PEOPLE analyses. We have relationships withSAYING ABOUT MY Radian 6, Google Analytics and Omniture for more data-drivenBRAND WHEN I’M engagements.NOT LISTENING? A KIT Digital Company
  • 5. KickApps Social Strategy team takes the research we’ve compiled andCOMMENTING? develops an engagement STRATEGY for your brand. We start by figuring outUSER VIDEOS? your business goals and your staffingFACEBOOK PAGES? capabilities. From there we’ll develop aACK! WHAT SHOULD set of recommendations on which toolsI DO FIRST? to use and when, along with a series of suggested promotions to get them going. A KIT Digital Company
  • 6. KickApps Social Strategy team uses our proprietary Social Selling plan to helpWHAT GOOD IS you determine the best STRATEGY for using the social web to increaseHAVING ALL THESE revenue. We’ll even show you how to“FANS” IF NONE OF design your site to optimize thisTHEM ARE BUYING behavior, and explain why it’s importantANYTHING? to include both offensive (proactive) and defensive (reactive) components in your social engagement strategy. A KIT Digital Company
  • 7. WHAT SHOULD WE KickApps Social Strategy team can helpBE POSTING? WHO you PLAN your social media content strategy: everything from editorialIS GOING TO BE calendars to organizational charts toPOSTING IT? WHAT’S finding (and explaining) the roles andA COMMUNITY responsibilities of a communityMANAGER? manager. A KIT Digital Company
  • 8. HOW DO WE KickApps Social Strategy team can helpACTUALLY BUILD OVERSEE the design and user experience to ensure your sites areTHESE SITES? AND meeting your “Social Selling” goals.HOW DO WE LET We’ll also advise you on ways toPEOPLE KNOW THEY PROMOTE your new sites so yourEXIST? customers can find them. A KIT Digital Company
  • 9. KickApps Social Strategy team offers full SUPPORT for your socialOUR SOCIAL SITES engagement programs. Everything from coaching to training to best practices.KEEP GROWING. We can also help you identify your mostHOW DO WE KEEP influential community members so youUP WITH THEM? can turn them into Brand Evangelists who’ll help you in your marketing efforts. A KIT Digital Company
  • 10. KickApps Social Strategy team can helpHOW DO I KNOW IF you DETERMINE ROI on each newTHIS IS WORKING? project. That means figuring out what’sCAN I MAKE ANY realistic and which results each of your internal audiences are most interestedMONEY OFF OF IT? in. A KIT Digital Company
  • 11. WE’VE HAD THIS KickApps Social Strategy team canSITE UP FOR SIX perform a SOCIAL AUDIT to determine where your brand’s social engagementMONTHS-- IS IT plan is at. We’ll look at what’s working,STILL WORKING? what’s not, what’s changed in the pastWHAT ELSE SHOULD six months and how you should react toWE BE DOING? it. A KIT Digital Company
  • 12. CAN I GET HELP ONAN ONGOING BASIS, KickApps Social Strategy team offersSOMEONE TO CONSULTING on all matters social forADVISE ME a relatively modest monthly fee. We areWHENEVER available on-site, via video conference or over the phone.SOMETHING COMESUP? A KIT Digital Company
  • 13. The ideal engagement starts with our Social Strategy team visiting your offices and meeting with all your key decision-makers. Everyone from salesWHAT CAN I EXPECT to marketing to IT. We’ll then deliver aIN TERMS OF detailed report with analyses,DELIVERABLES? conclusions and recommendations. Once you’ve reviewed the report and our recommendations, we can decide which features and programs to move forward with. A KIT Digital Company
  • 14. WHAT DOES YOUR PROCEDURE LOOKLIKE? WHAT CAN I EXPECT AT EVERY STEP? A KIT Digital Company
  • 15. SOCIAL STRATEGY TIMELINE1. We visit your office to learn more about 6. You decide which components you your company. want to move ahead with and we engage our Production teams.2. We conduct research on you and your competitors. 7. We offer guidance on everything from staffing to editorial calendar to user3. We identify a social selling goal to build experience flow. your social experiences around. 8. We help with launch, providing best4. We plan a series of “quick win” practices and other support. promotions that can help kick start your program. 9. We provide ROI metrics and recommend tweaks to the program5. This is all presented in a detailed report based on the results. along with recommendations on platforms, functionality and determining 10. Within 3 to 6 months, we conduct a ROI. Social Audit to ensure optimal performance A KIT Digital Company
  • 16. Contact us at strategy@kickapps.com www.kickapps.com www.kitd.com A KIT Digital Company