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Project Five Trees
 

Project Five Trees

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Crawley-by-Gatwick's Culinary Quarter

Crawley-by-Gatwick's Culinary Quarter

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    Project Five Trees Project Five Trees Presentation Transcript

    • Project Five Trees
        • Crawley-by-Gatwick's Culinary Quarter
    • Key Issues
      • Recession is reducing the overall market
      • Food and energy costs have risen
      • Restaurant profitability is shrinking
      • Crawley suffers from a negative image
      • But people are still eating out!
    • Destination Strategy
        • First, co-operate to expand the market, then compete for a share of a bigger market
    • Destination Tactics
        • Expand the market –
        • From Crawley-by-Gatwick to Greater Gatwick via Gatwick Airport & Manor Royal
    • Introducing
        • FIVE TREES
        • Crawley-by-Gatwick's Culinary Quarter
      5 ive Ceremonial Trees
    • Five Trees Vision
        • Greater Gatwick's Culinary Capital
    • Five Trees Mission
        • To build a culinary bridge between
        • Crawley-by-Gatwick and Greater Gatwick
    • Five Trees Viewpoint
        • Top restaurateurs, chefs and catering staff can be attracted to invest & work in Five Trees
    • Marketing Plan
      • Events
      • Direct Marketing
    • More Personalised Celebrations
      • Birthdays
      • Anniversaries
    • Marketing Plan 2
      • Reward Programme
      • Publicity
    • Investment
      • Existing Advertising and Marketing Budget
      • Small: under 50 covers
      • Medium: 50-99 covers
      • Large: 100+ covers
    • Key Benefits
      • Increase in overall size of market
      • Improved market share of each restaurant
      • Lower marketing costs
      • More business during off-peak periods
      • Average spend per customer increased
      • Quality staff attracted and retained
      • Higher valuation of Business
    • Contact
      • Alan 'Brand' Williamson
      • Brandopia
      • Gatwick House
      • 10 Tilgate Way
      • Crawley-by-Gatwick
      • RH10 5BW
      • Mobile: 07949 969891
      • Email: [email_address]
      • Website: www.brandopia.typepad.com
      • “ Alan 'Brand' Williamson is the go-to-guy for destination branding”
      • - Judy Waytuik, Award-winning journalist & broadcaster, Canada