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Project Easy Brand Cyprus

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The Re-branding of Cyprus

The Re-branding of Cyprus

Published in Travel , Technology , Business
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Transcript

  • 1. Project easyBrandCyprus
  • 2. easyBrandCyprus Issues North Cyprus vs South Cyprus Turkey vs Greece Muslim vs Orthodox
  • 3. easyBrandCyprus Big Brand Idea After War...
  • 4. easyBrandCyprus Big Brand Idea ...Make Love
  • 5. easyBrandCyprus Viewpoint Love is...Lust that Lasts
  • 6. easyBrandCyprus Viewpoint 2 “Opposing cultures can (and do) live and work in harmony”
  • 7. easyBrandCyprus Mythologies From ancient myths...Aphrodite...
  • 8. easyBrandCyprus Love Story ..To modern myths.. When Stelios met Selma...
  • 9. easyBrandCyprus Rituals
  • 10. easyBrandCyprus as a Social-Business Network Insiders, Crusaders & Early Converts
  • 11. easyBrandCyprus Tale of Two Brands Connecting the Unsurpassed Beauty of the North with the Year-Round Island of the South
  • 12. easyBrandCyprus Re-position the Brand Love Cyprus The Med's Most Romantic Isle
  • 13. easyBrandCyprus Brand Leadership Cyprus leads The Med to a new European 'Romantic' Union
  • 14. easyBrandCyprus A PR Dream London – Berlin – Paris - Rome
  • 15. easyBrandCyprus A PR Dream 2 Anniversaries of famous & not-so-famous Romantic Liaisons at Home & Abroad
  • 16. easyBrandCyprus Visitability Capture Anniversaries of Visitors to Cyprus
  • 17. easyBrandCyprus Viability From Visitors to Investors
  • 18. Alan 'Brand' Williamson Award-winning Destination Brand Developer Major Project East London Post-Olympic Legacy Emerging Destination Brands Website Brandopia The Branding Destination for Place Pioneers Testimonial “Alan Williamson is the go-to-guy for destination branding” - Judy Waytiuk: Award-winning broadcaster & journalist, Canada