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Project easyBrandCyprus
easyBrandCyprus
       Issues



North Cyprus vs South Cyprus
      Turkey vs Greece
     Muslim vs Orthodox
easyBrandCyprus
 Big Brand Idea




    After War...
easyBrandCyprus
 Big Brand Idea




   ...Make Love
easyBrandCyprus
    Viewpoint




Love is...Lust that Lasts
easyBrandCyprus
              Viewpoint 2



“Opposing cultures can (and do) live and work in
                    harmony”
easyBrandCyprus
      Mythologies



From ancient myths...Aphrodite...
easyBrandCyprus
   Love Story


   ..To modern myths..




When Stelios met Selma...
easyBrandCyprus
     Rituals
easyBrandCyprus
          as a
 Social-Business Network

Insiders, Crusaders & Early Converts
easyBrandCyprus
   Tale of Two Brands

       Connecting the
Unsurpassed Beauty of the North
           with the
 Year-Rou...
easyBrandCyprus
Re-position the Brand


       Love Cyprus
The Med's Most Romantic Isle
easyBrandCyprus
     Brand Leadership


       Cyprus leads The Med
to a new European 'Romantic' Union
easyBrandCyprus
    A PR Dream


London – Berlin – Paris - Rome
easyBrandCyprus
   A PR Dream 2

       Anniversaries
of famous & not-so-famous
     Romantic Liaisons
            at
    ...
easyBrandCyprus
    Visitability
     Capture
   Anniversaries
        of
     Visitors
        to
      Cyprus
easyBrandCyprus
    Viability

      From
     Visitors
        to
    Investors
Alan 'Brand' Williamson
Award-winning Destination Brand Developer

Major Project
East London Post-Olympic Legacy
Emerging ...
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Project Easy Brand Cyprus

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The Re-branding of Cyprus

Published in: Travel, Technology, Business
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Transcript of "Project Easy Brand Cyprus"

  1. 1. Project easyBrandCyprus
  2. 2. easyBrandCyprus Issues North Cyprus vs South Cyprus Turkey vs Greece Muslim vs Orthodox
  3. 3. easyBrandCyprus Big Brand Idea After War...
  4. 4. easyBrandCyprus Big Brand Idea ...Make Love
  5. 5. easyBrandCyprus Viewpoint Love is...Lust that Lasts
  6. 6. easyBrandCyprus Viewpoint 2 “Opposing cultures can (and do) live and work in harmony”
  7. 7. easyBrandCyprus Mythologies From ancient myths...Aphrodite...
  8. 8. easyBrandCyprus Love Story ..To modern myths.. When Stelios met Selma...
  9. 9. easyBrandCyprus Rituals
  10. 10. easyBrandCyprus as a Social-Business Network Insiders, Crusaders & Early Converts
  11. 11. easyBrandCyprus Tale of Two Brands Connecting the Unsurpassed Beauty of the North with the Year-Round Island of the South
  12. 12. easyBrandCyprus Re-position the Brand Love Cyprus The Med's Most Romantic Isle
  13. 13. easyBrandCyprus Brand Leadership Cyprus leads The Med to a new European 'Romantic' Union
  14. 14. easyBrandCyprus A PR Dream London – Berlin – Paris - Rome
  15. 15. easyBrandCyprus A PR Dream 2 Anniversaries of famous & not-so-famous Romantic Liaisons at Home & Abroad
  16. 16. easyBrandCyprus Visitability Capture Anniversaries of Visitors to Cyprus
  17. 17. easyBrandCyprus Viability From Visitors to Investors
  18. 18. Alan 'Brand' Williamson Award-winning Destination Brand Developer Major Project East London Post-Olympic Legacy Emerging Destination Brands Website Brandopia The Branding Destination for Place Pioneers Testimonial “Alan Williamson is the go-to-guy for destination branding” - Judy Waytiuk: Award-winning broadcaster & journalist, Canada
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