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Realtor Technology Overview Featuring linkedin
 

Realtor Technology Overview Featuring linkedin

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How can Realtors leverage Linkedin? I am a huge believer in that Relationships Matter. But Realtors continually pay for leads when they could be doing a better job nurturing their referral networks. ...

How can Realtors leverage Linkedin? I am a huge believer in that Relationships Matter. But Realtors continually pay for leads when they could be doing a better job nurturing their referral networks. Linkedin is one way to do so by building your brand, projecting your knowledge, connecting with your clients and keeping in touch.

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  • For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. This means not only helping people to find their dream jobs, but also enabling them to be great at the jobs they’re already in.
  • We’re making great strides toward our mission:**As of January 9, 2013, LinkedIn has over 187 million members, and we’re now adding about two members every second. This is the fastest rate of absolute member growth in the company’s history. Sixty-three percent of LinkedIn members are currently located outside of the United States.As of September 30, 2012 (the end of the third quarter), LinkedIn counts executives from all 2012 Fortune 500 companies as members; its corporate talent solutions are used by 85 of the Fortune 100 companies.More than 2 million companies have LinkedIn Company Pages.LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011, and are on pace to do 5.3 billion in 2012.[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
  • But, we’re just getting started. By our measure,there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
  • But, we’re just getting started. By our measure,there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
  • But, we’re just getting started. By our measure,there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
  • …This meaningfully contributes to the growth of our three diverse revenue streams – Talent Solutions, Marketing Solutions, and Premium Subscriptions:Talent Solutions:As the world’s largest professional network, LinkedIn is the single best place to connect with passive and high-quality active job candidates. LinkedIn Talent Solutions improves the efficiency of recruiting the best at scale, giving recruiting teams a competitive edge in the war for talent. [LinkedIn uniquely possesses an unprecedented wealth of accurate and up-to-date professional information, the full extent of which can only be accessed through LinkedIn Talent Solutions. We provide the tools that enable recruiting teams to understand their target audience, position their company as the employer of choice, engage with relevant, high-quality candidates at scale and accurately measure their results.]Marketing Solutions:LinkedIn Marketing Solutions helps advertisers and marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. LinkedIn has the most valuable audience by composition anywhere on the internet. This global and unique asset gets products and services in front of right professional at right time. [LinkedIn Marketing Solutions helps advertisers/marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. Ithas three competitive advantages over any other online platform: Scale, Accuracy, and Portfolio: Scale: Over 200 million members that are all professionals; one of the most influential, affluent and highly educated audiences on the Web; more decision makers, higher average household incomes, and more college or post-college graduates than U.S. visitors of many leading business websites.  Accuracy: Rich profile-based targeting allows advertisers to reach very specific audiences; targeting includes by geography, job function, industry, company size, seniority, age, gender, company name, LinkedIn Group and even job title. Portfolio: A suite of high-impact and engaging products helps advertisers get their messages across, from text-based ads to massive display campaigns to socially-driven branding opportunities like Company Pages and Groups.] Premium Subscriptions:LinkedIn Premium Subscriptions are tailored for an array of member needs and segments, to provide the right/additional tools to enable customers to be better at what they do every day / more productive and successful in their careers. The aim of our three business lines, and all of the products and services we develop is to connect talent and opportunity at a massive scale, and to make the world’s professionals more productive and successful. In doing so, we aspire to create economic opportunity for every professional in the world.

Realtor Technology Overview Featuring linkedin Realtor Technology Overview Featuring linkedin Presentation Transcript

  • Realtor Technology Featuring By: Alan Wang
  • Who’s Alan Wang? www.linkedin.com/in/alanlwang www.alanwangrealty.com 2
  • Technology Tools Overview of key productivity tools
  • Back in the Days…. 4
  • Inside the Mind of a Tech Customer  Overachievers, top schools, top of their class, top performers  Own multiple mobile and laptop devices  Technology addiction  Everyday their jobs are to respond quickly  Have more software empowering them  Still referrals first then validate with online channels  Want an Agent NOT a Salesperson Photos from Forbes ,iDownloadBlog, Samsung
  • Realtor Technology Ecosystem Website Video Blog Your Brand Productivity Tools Microblog Review Sites Social Media
  • How to Leverage Linkedin
  • Our Mission. Connect the world’s professionals to make them more productive and successful
  • The world’s largest professional network 85% 2 200M+ 1 Members Worldwide Growing at approximately two members per second Fortune 100 companies use LinkedIn Talent Solutions to hire >2.6M 1 2 Company Pages 1 As of January 9, 2013 2 As of September 30, 2012
  • Over 200M members and counting 200+ 145 90 55 32 2 4 8 2004 2005 2006 17 2007 2008 2009 LinkedIn Members (Millions) 2010 2011 2012
  • Our Vision. Create economic opportunity for every professional in the world
  • Common Realtor Use Case Weak connections for the corner case of an out of state referral 13
  • Lead Generation & “Networking” “I have 93 recommendations but I don’t get any leads from Linkedin” - Chris Alston Why pay for lead generation or “network” when you have a rich personal, professional and customer base who could be the source of referrals for a lifetime?
  • Identity Connect, find, and be found
  • Building Your Brand on Linkedin Experience Recommendations Skills, Education and Honors 16
  • Power of the Network Connect with your current and former clients! 17
  • Project Your Knowledge 1.3M 1M+ 2B+ Professional Unique Network Updates Groups Publishers Viewed Weekly Feb 2012
  • Product Lines How we create value for our customers
  • The business of connecting talent with opportunity Talent Solutions Providing passive recruiting at scale and adding social relevancy to active job searches Marketing Solutions Delivering marketers targeted access to one of the most influential, affluent and educated audiences on the web Premium Subscriptions Enabling professionals to be more productive with premium tools tailored by customer segment
  • Marketing Solutions Self service platform Need a Financial Advisor? Professional planning and tax preparation for 2012 www.mackenziedrake.com From: Makenzie Drake
  • Premium Subscriptions Enhanced targeting by customer segment Diana Leeds Sameet Gupta Business Development Director Job Seeker Greater Chicago Area | Consumer Goods Mumbai, India Recommended subscription for the individual
  • Summary  Build your profile through a solid profile of achievements and experience  Get recommended and endorsed by others  Connect with your clients to keep in touch  Engage through quality content, network updates, sharing articles, comments  Advanced features could be targeted advertisements or subscriptions
  • Relationships Matter