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IP & Technology Transfer (7 Dec 2011)
 

IP & Technology Transfer (7 Dec 2011)

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A presentation on Hong Kong's potential as an "IP Trading Centre" alone vs a more complete picture of turning Hong Kong into an "IP and Technology Commercialization and Technology Tranfer Centre".

A presentation on Hong Kong's potential as an "IP Trading Centre" alone vs a more complete picture of turning Hong Kong into an "IP and Technology Commercialization and Technology Tranfer Centre".

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    IP & Technology Transfer (7 Dec 2011) IP & Technology Transfer (7 Dec 2011) Document Transcript

    • IP AND TECHNOLOGY TRANSFER: SOME PRACTICAL COMMENTS Presentation by Dr Gordon McConnachie Former Manager of Technology Transfer, Dow Chemical Europe Founding Chairman of Scottish IA Centre CTO of Asia Pacific Intellectual Capital Centre Mail: gordon@gmcconnachie.com gmcconnachie@apicc.asia Roundtable on : Hong Kong’s Patent System and Hong Kong as an IP Technology Transfer Centre 5.30 – 7.30 pm, Wednesday , 7 December 2011 Room 502, Legislative Council ComplexThe Developing World Situation: GDP 2 1
    • The Developing World Situation: Population Density Source: TripAtlas Persons per square kilometre 2006 3 In a classical economy: Factors of production: p Land Labour Capital ($) Intangible factors of production: Enterprise or Entrepreneurship 2
    • In a Knowledge Economy: Factors of production: Creativity Innovation Wealth Creation Complimentary business assets: Manufacturing facilities Distribution capacity Sales force Intangible Assets are the keyComponents of S&P 500 Market Value 3
    • Hong Kong does not have any choice •As a high‐cost economy, Hong  Kong must follow the examples of  OECD and EU in climbing up the  economic ladder Hong Kong should try to •Hong Kong should try to  understand what it takes to build a  Knowledge Economy in Hong Kong Hong Kong Now and Future Today y FutureCentre for Financial Services Centre for IP + TTA trading centre for tangible goods A trading centre for intangiblesTrusted Legal System A knowledge centre for ChinaScience Park at early stage A bridge China – The WorldCyberport well foundedSolid base in real estateWorld class public transport 4
    • USA started in the early 1990s: Facilitate the formation of industry-specific Knowledge-based Economy expert groupsICM Gathering of the USA: A group of ~ 30 companies, sophisticated in the management of their intangibles. The frameworks and methods for extracting value from intangibles were created by the companies themselves and not by academics or consultants Dr Patrick SullivanAnother View of Intellectual Capital TOWARDS INNOVATION Intellectual Knowledge & Innovation Intellectual Assets Know-How Property (Intellectual Capital) 5
    • Innovation (in products and services offered or government policy outputs) Intellectual Capital (unique) Complementary Business Assets (diff A t (differentiated) ti t d) Value Creation Value Extraction Manufacturing Facilities Distribution Capabilities Intellectual $ Sales Force Human Assets Capital and (Free Innovation) Intellectual Property Jobs Structural Capital (generic) Source: © Patrick Sullivan, ICMGSources and Conversions of Value Conversion Sources of Value Mechanisms • Innovations • Sale • Complementary • Out-license Business Assets – Purchasing – Manufacturing – Distribution • Joint Venture • Strategic Alliance • Integrate with Current Business $ – Sales • Create New Business • Donate • Barter/Trade 6
    • IP AND TECHNOLOGY TRANSFER IN HONG KONG IS MUCH MORE THAN JUST TRADING PATENTS MUCH MORE THAN COPYRIGHT AND TRADEMARK LICENCING Source: US Patent OfficeWHAT DO BUYERS AND SELLERS NEED?e.g. Dow Chemical Freeport, TX, USA Facility Source Gordon McConnachie 7
    • Dow Chemical - IAM Model Source: Dow Chemical INTELLECTUAL ASSET DOW INTELLECTUAL STRATEGY/ ASSET PORTFOLIO BUSINESS TACTICS STRATEGY BUSINESS BUSINESS INTELLIGENCE VALUE & ASSESSMENT TECHNOLOGY ASSESSMENT TECHNOLOGY Five Phases R&D ALTERNATIVE INVESTMENT PLANS 1 PortfolioINTELLECTUAL VALUE 2 Strategy ASSET ASS GENERATION GENERATION 3 Business Intelligence & Technology Assessment 4 Valuation TECHNOLOGY 5 Investment PROCUREMENT Value Creation ‐ Value Extraction – Value ReleaseBUYERS AND SELLERS NEED SOME OR ALL OF THE FOLLOWING The full service model provides all aspects of the well defined p p process for packaging and selling an IP + Technology bundle. The buying process is simply a mirror image. Package definition, Potential buyer sourcing and analysis, Potential buyer contacting, Making the sale, Making the deal in detail, Transferring the technology, Following up on obligations (royalties, performance). 8
    • CHOICES FOR HONG KONG IN IP & TECHNOLOGY TRANSFER1.1 Form a commercial IP trading hub (have no control and accept whatever small risky market is present)2. Create a true IP+TT Trading Centre to facilitate IP+TT transactions from the World into China and from China into the World (which can also do (1)). (be in control and build the market in co-operation with China and the World)Investing in technology alone? A policy of investing in technology  A policy of investing in technology alone without knowing how to extract  economic value from it has no future.  Hong Kong must learn how to manage  its Knowledge Capital.  Hong Kong must have a policy that  supports commercialisation of  technology. 9
    • FUTURE VISION for IP and Technology Transfer in HK enterprise                                                p china                                         network Cities of China HONG KONG enterprise                                                HAS A UNIQUE china                                         ROLE network and about 100 other Hong Kong IP + TT players large and small . What will HK’s IP & TechnologyTransfer development strategy be? Will we depend on … Formation of an IP Exchange? Trading of IP derivative as financial products? Innovation and Technology Bureau? p gp Build upon our strong producers services capacity and further develop the IP and technology transfer services and IP commercialisation knowhow through hard work? 10
    • The PresenterDr Gordon McConnachie,Former Manager Technology Transfer Dow EuropeFounding Chairman IA Centre ScotlandChief Technology Officer APICC Hong Kong SAR ChinaCo-ordinates APICC China NetworkOwner GM ICM ServicesLocated: Bangkok, ThailandTel: +66-8-9923-5110e-mail: gordon@gmcconnachie.comweb: www.gmcconnachie.com www.ia-centre.org.uk www.apicc.asia 11