Blogging for Business


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Better Search Engine Optimisation
Getting leads
Getting Results

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Blogging for Business

  1. 1. Blogging for BusinessIn 2005 Bloomberg reported that Blogs Will Change Your Business. Was it so long ago?Well, they did and now we are well into a global online conversation with our customers.According to HubSpot in 2012 “The facts speak for themselves. Marketing data clearlyshows that blogging is a critical piece of the inbound marketing methodology anddirectly correlates to better business results. But merely blogging won’t dramaticallytransform your marketing. Your blog has to be well-optimized and promoted, and, most ofall, rich with content. Frequency of blogging plays an important role in this equation, too.In fact, their research “Lead Generation Lessons From 4,000 Businesses” shows thatcompanies who blog 20 or more times in a month see the most return in traffic andleads.So there you have it. Who doesnt want more inbound leads?Shinesquad creates great blog content or shows you how to for successful results.Heres some tips for B2B or B2C blogging for business:Blog more - the stats above show that blogging between 16 and 20 times a month is twiceas effective as those who blog less than four times a month. But set your target - are youblogging for lead generation on a specific item, driving traffic to your corporate website (isyour blog is attached to your domain?) or to position yourself as a thought leader, build acommunity and loyalty differentiated from your competitors? Blogging is great to achieve allthose things and more.Better Search Engine Optimisation - blogging means more indexed pages for searchengines, particularly if you use industry keywords in your blog titles. Use the words yourcustomers are searching for consistently throughout the blog. You can use long tail terms,thats three or more words used for a specific search, that maybe youve missed on yourwebsite or that are new and specific in your industry. Target one keyword phrase for amonth and see how your search ranking improves for that term. Search is customerslooking for solutions to problems. Help them.
  2. 2. Getting leads - subscribers could be leads, but how do you know? Have a pop up box andask if theyd like to be contacted about your business. There are plug-ins and widgets onfree to use blog websites like the one we use here on Blog Personality - if you are a financial services firm and your customers value trustand competence - then write it up like that. If you are a design website and your customerswant trends - then get ahead of the game in a quirky, visual blog. Why is your companydifferent? Say why and consistently. Be authentic.Editorial Calendar - Everyone says they dont have enough material. You do. Publish andanswer customer questions, comment on trends. Its okay to talk a bit about your products,prices and give some exclusive tips on how to use them. Dont over do it. Profile some ofyour people - remember - people buy from people. Offer opinions, new insights, advice andtips. There are a million stories out there, if you cant find them invite guest bloggers, or usesocial media content service provider Shinesquad - identify your fans and get them doingsome of the heavy lifting. Ask your readers - they might just tell you! Plan your posts - whenare your readers there? You can pre program your blog posts so they are published at theright time to be read. Mix it up a little - long and short posts, photos and then measureengagement to work out what works best for your audience. Your dashboard will showwhen and from where a post was read.Keep it up - if you had a blog and then it stopped Im wondering if youve gone out ofbusiness and just look up your competitors.Share it and get your readers to share too. You can link your blog to LinkedIn, Twitter,Facebook & Google+ - all over the place. On your email signature, a QR code on yourbusiness card. Be bold just like your blog.
  3. 3. Check out animation work we did for a client here Visual Web - A picture is worth a thousand words - people engage and interact withphotos more than simple text. Fact. Same with video and animation - dont be shy, it is anextremely valuable business tool that drives traffic to your site and influences purchasedecisions. We make video and animation like this which you can use on your blog.Blogs affect purchase decisions - just like magazines saying this is the latest or thats cool.Enough of a critical mass and you are begging to be allowed to purchase something. Makeit easy with phone numbers and contact details and how to buy.No brand name - if the reader already knows your brand name they are going to find yourwebsite directly or through search. However, if they want to find your industry,service, whatyou are doing thats new then a blog will populate search engines making it more likely yourpotential customer can find you.Call To Action (CTA) - online speak for, so what am I supposed to do next? Download menow. Click here for better xyz. Use them in your text, sidebars, in banner adverts acrossthe top. The customer is there and wants to know more, so get their contact details with apromise to find a solution.Get your readers clicking on hypertext links (good for SEO) and keep them there (thentheyre not at your competitors). If you want to give a higher value to the link then have itopen in a new window, if not keep it in the blog so the reader stays with you.Use tags to identify and organise the content.
  4. 4. Blogging is part of the social media global conversation so keep the style as if you weretelling your news to a friend not as an email to strangers or a symposium presentation.Thats enough for now. Please let me know if you found this post useful.We blog for your business.Find out about our Social Media Packages here emailalan@shinesquad.comThanks for listening…