Alan is an energetic, experienced Creative Director, but after yearsin the business he still believes in one thing.The power of an idea. That’s all that matters.Although he started his career in what used to be called an ATLagency, his desire for accountability and tangible results meant healso became involved in Direct Marketing and Sales Promotion.His CV spans ATL agencies like Dorland, JWT, Grey London, FCBand McCann-Erickson. However closer examination also revealsIntegrated, DM and Sales Promotion shops such as Carlson andBates Communications.He’s also skilled at building creative & production departmentsfrom scratch - directing and growing them successfully.in fact, in 2004 he did just that for Cheil. He walked onto a floorthat had just a desk and a telephone - but within two years he hadcreated a fully-integrated creative department that could handlejust about anything that was demanded of it: TV, Press, Digital,Out of Home, Experiential, Packaging and Retail.Alan has worked in the UK and Europe on both international andlocal brands including: Samsung, L’Oreal, UPS, Canon, Microsoft,Emirates Airlines, Mercedes-Banz, Vauxhall, The Economist,British Airways, Gateway and GlaxoSmithKline.He has dedicated his efforts to developing creative ideas andstrategies that are either cross-media or media-neutral.Having ideas, writing and drawing them out, art directing ordesigning them and sharing opportunities and getting the best outhis collaborators. That’s what he does best.Now add to that his vast store of production knowledge in justabout everything from TV to digital and you can plainly see why hefully embraces the description of an integrated creative.