Why You Smoke – And How You Quit

Once upon a time, 50% of Americans smoked

No one thought it was a big deal

But the tobacco Companies did!

They even put Cigarettes on the couch

Philip Morris used it to develop Marlboro

They discovered this crest – and the words:
Veni. Vidi. Vici. I came. I saw. I conquered.

Marlboro was a kind of medal

Boys everywhere want to prove themselves

Smoking is what teens seek out for initiation

Marlboro is the classic coming-of-age symbol

Marlboro is the initiation brand of 70% of
male teens because of what it stands for

=
This is what Marlboro stands for -
- every brand has its own meaning

=
Something smokers didn’t realize
at the time the bonded

It represents an unconscious deal they
made at their coming-of-age moment

A young person’s bond with their idea of
adulthood

Something they’ll forget when they grow up

Unlike food or drink – or even drugs –
there is no obvious rationale for smoking

It is more like a belief system – supported by
addiction

When they try to quit 10, 20 or 30 years later,
they are unaware of this psychic bond

So here’s where this book helps

It tells you what the brands do and why

Once you understand what they mean to you

And you’re ready to quit

This takes the magic out of smoking –
Bringing it from the sublime….

To the ridiculous!

There is just no going back!

You’ll walk a mile from your Camel…

You are no longer seduced!
Music by Jennie Walker: The Subway Glass
www.jenniewalker.com