This document provides an overview of social marketing and how to use various social media platforms effectively. It discusses that your brand message needs to be relevant and in constant motion through social conversations. It then provides tips on using platforms like Facebook, forums, Twitter, Flickr, YouTube, blogs, and search engine optimization to find customers and spread your message. The key is to go where conversations are already happening and provide interesting, shareable content.

1. Social Marketing 101 Where did your brand go today? Where will it go tomorrow? Will you be there?

2. Lesson 1 The conversation isn’t going anywhere…

3. Lesson 2 Be relevant or be forgotten. “ Do not interrupt what people are interested in; be what people are interested in.” >> Source: Avenue A Razorfish, 2008 Digital Outlook

6. You wouldn’t create a TV commercial without a powerful message …but there is a difference. Nothing New

7. You can’t share a TV. The messages are the same but they either spread or they don’t. [ Hint: And if anyone ever told you, “we can’t measure social marketing” - they just don’t know how to use it yet.]

9. Where’s the party at?

12. Forums & Niche Networks

14. Branded Twitter page

17. Pictures worth a thousand clicks

19. Branded YouTube Channels Case Study: http://www. youtube . com/user/MetroUnitedWay

21. Branded Blog

23. Become a resource

24. The hidden key to success Search Engine Optimization How will people find you? What terms are they using right now?