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SEO: Top Rank in Google and other Search Engines

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http://www.cementmarketing.com. Achieve top rank in Google and other search engines. Original presentation given by Brad Spencer at the Sway Workshop in Columbus on January 20, 2011.

http://www.cementmarketing.com. Achieve top rank in Google and other search engines. Original presentation given by Brad Spencer at the Sway Workshop in Columbus on January 20, 2011.

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Transcript

  • 1. TOP RANKWhat makes websites rank well in Search Engines.
  • 2. ANATOMY OF RANKING What factors do Search Engines Consider?
  • 3. DON’T NEED A CRYSTAL BALL Google tells us what to do and sets best practices.
  • 4. GOOGLE’S RANKING ALGO. Factors that Google looks at for ranking websites.
  • 5. TRUST AND AUTHORITY 23.87%Why Google trusts one site over the other.
  • 6. MEET ICOUPONBLOG.COM
  • 7. ICOUPONBLOG’S DOMAIN TRUST FACTORS • Age of Site: Less Than 6 Months • Registration Period: Two Years • Content Originality: Not good • Age of Domain: Year and a Half
  • 8. GOOGLE’S RANKING ALGO. Factors that Google looks at for ranking websites.
  • 9. LINK POPULARITY 22.3%• How many links does the specific page in question have?• How many links are from outside of the site? How many from inside the site?• How popular are the pages that are linking to you?
  • 10. INBOUND LINKS This page has 8 links• About 23,984 inbound links to the site is very helpful
  • 11. GOOGLE’S RANKING ALGO. Factors that Google looks at for ranking websites.
  • 12. ANCHOR TEXT 20.26%
  • 13. ANCHOR TEXT IN LINKS Our anchor text overlaps with our keywords.
  • 14. GOOGLE’S RANKING ALGO. Factors that Google looks at for ranking websites.
  • 15. ON PAGE KEYWORD USAGE 15.04%
  • 16. URL STRUCTURENot dynamic, and use your keywords in your URLs when possible. Avoid any “?” in your URL if possible.
  • 17. PAGE TITLES Single Most Important Factor.Make a unique page name for each page on your site. Try to avoid generic names like ‘About Us’, ‘Home’, etc.
  • 18. UNIQUE META DESCRIPTIONMake sure your meta description is unique, uses your keywords, and encourages people to click through to your result.
  • 19. META KEYWORDSGoogle doesn’t look at them, but the other SE’s might. Use 3-5 unique meta keywords that match your page’s content.
  • 20. H1 TAGSMake your page title an h1 tag, and make sure you only have one h1 tag per page.
  • 21. GOOGLE’S RANKING ALGO. Factors that Google looks at for ranking websites.
  • 22. TRAFFIC AND CTR DATA 6.29%
  • 23. EXTRA FACTORSThese aren’t on the list, but are very helpful.
  • 24. BUSINESS ADDRESS AND PHONE ON EVERY PAGEIf you are a business and have an address, put it on each page. This gives you ‘street cred’ on Google.
  • 25. USE ALT TEXT FOR IMAGESIt helps a lot in Image search and in regular search. And it tells blind readers what the image is a picture of.
  • 26. SPEED: THE NEW FACTORYour website’s loading time is now officially a factor in your ranking. Try to make a fast-loading website.
  • 27. LOADING SPEED FORICOUPONBLOG.COM The page loads in about 4.9 seconds.
  • 28. WHAT IS THE RESULT?We are #2 for ‘Hunter Bay Coffee Coupon’
  • 29. TOOLS OF THE TRADE Some tools to help you get started.
  • 30. TOOLS: WOORANK.COMWill alert you to any big issues with your site. Grades on a curve.
  • 31. TOOLS: WEBSITE GRADERHubspot’s tool to help you determine where you can improve your SEO efforts.
  • 32. GOOGLE WEBMASTER TOOLSHelps you to perform research on your site, and allows you to communicate with Google is you ever have issues like being
  • 33. QUESTIONS?

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