Narrative in Music Videos! By Katie Mallows, Sophie Dixon and Asa Newmarch (best till last)
<ul><li>Narrative is one of Andrew Goodwin’s three main theories,  </li></ul><ul><li>along with performance and concept.  ...
The Four Main Narrative Theories <ul><li>Todorov:  This involves a media text being split into five different stages, with...
Vladmir Propp <ul><li>This theory is based on seven prime character functions. </li></ul><ul><li>Protagonist: Seeking answ...
Claude Levi-Strauss <ul><li>After studying a number of myths from around the world, Levi-Strauss came up with a theory tha...
Examples of Binary Opposites <ul><li>Good v Evil   Nature v Technology   Ying and Yang   </li></ul><ul><li>Science v Relig...
Joseph Campbell <ul><li>Joseph came up with the term called  </li></ul><ul><li>Monomyth which he believed appeared a  </li...
Monomyth <ul><li>Regular, everyday life of the protagonist in an ordinary world. </li></ul><ul><li>The protagonist gets a ...
Directors that focus on Narrative <ul><li>There are many different directors which tend to mainly  </li></ul><ul><li>focus...
How will narrative play in your videos? <ul><li>How much narrative is there in your video? </li></ul><ul><li>What role do ...
Activity Time!!! <ul><li>Watch the video and figure out what the narrative of the  </li></ul><ul><li>video is about.  </li...
Digipaks <ul><li>Digipaks are a patented style of packaging usually associated with CDs and sometimes DVD’s and Blu-ray di...
Activity Deux <ul><li>For the next activity, you have till the end of this awesome song to write up the codes and conventi...
Answers <ul><li>Album art </li></ul><ul><li>List of tracks </li></ul><ul><li>Paperboard packaging </li></ul><ul><li>Lyric ...
Fin <ul><li>That’s the lesson, I hope you got some useful information out of it and hope you enjoyed it. </li></ul>
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Narrative in music videos asa sophie katie

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Our presentation on Narrative and digipaks in music videos.

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Narrative in music videos asa sophie katie

  1. 1. Narrative in Music Videos! By Katie Mallows, Sophie Dixon and Asa Newmarch (best till last)
  2. 2. <ul><li>Narrative is one of Andrew Goodwin’s three main theories, </li></ul><ul><li>along with performance and concept. </li></ul><ul><li>The theory allows the music video to come to life and can either be fragmented or linear. </li></ul><ul><li>Linear videos get from point A to point B with no hassle. </li></ul><ul><li>However most narrative based videos during this day and age tend to be fragmented meaning that they have an incomplete narrative. </li></ul><ul><li>Leaving you, the viewer to figure out the rest of the story . </li></ul>I am Goodwin!!
  3. 3. The Four Main Narrative Theories <ul><li>Todorov: This involves a media text being split into five different stages, with the characters involved and the narrative itself following the different stages. </li></ul><ul><li>Equilibrium: The state where everything is normal. </li></ul><ul><li>Disequilibrium: This is where the regular balance is disrupted by an unknown cause. </li></ul><ul><li>Recognition: The disequilibrium is recognized by the characters. </li></ul><ul><li>Reparation: An attempt is made to fix the balance. </li></ul><ul><li>A new equilibrium is then born, until the next disequilibrium comes along (in terms of TV shows, film and game franchises). </li></ul>
  4. 4. Vladmir Propp <ul><li>This theory is based on seven prime character functions. </li></ul><ul><li>Protagonist: Seeking answers or goal. </li></ul><ul><li>Antagonist: Prime obstacle for the protagonist. </li></ul><ul><li>Princess: Reward of the hero. </li></ul><ul><li>“ Father”: Giver of reward. </li></ul><ul><li>Donor: Gives advice and “magical object”. </li></ul><ul><li>Helper: Provides support for the protagonist. </li></ul><ul><li>Dispatcher: Sends the protagonist on the quest. </li></ul><ul><li>False Hero: Claims everything that the hero has/does. </li></ul>
  5. 5. Claude Levi-Strauss <ul><li>After studying a number of myths from around the world, Levi-Strauss came up with a theory that all narratives are structured around the conflict of binary opposites. Binary opposites are two theatrical opposites which are defined and have a different contrast to each other. </li></ul>I’ve still got it!
  6. 6. Examples of Binary Opposites <ul><li>Good v Evil Nature v Technology Ying and Yang </li></ul><ul><li>Science v Religion Light and Darkness Male and Female </li></ul>
  7. 7. Joseph Campbell <ul><li>Joseph came up with the term called </li></ul><ul><li>Monomyth which he believed appeared a </li></ul><ul><li>number of media texts regardless the </li></ul><ul><li>genre of them. This term is used to refer </li></ul><ul><li>to the twelve different stages of the </li></ul><ul><li>protagonist’s journey along with the </li></ul><ul><li>archetypes involved in the plot. </li></ul>
  8. 8. Monomyth <ul><li>Regular, everyday life of the protagonist in an ordinary world. </li></ul><ul><li>The protagonist gets a call for an adventure after a disequilibrium appears. </li></ul><ul><li>They refuse the call until the disequilibrium affects them in a certain manner. E.g. Luke’s foster family getting killed in A New Hope. </li></ul><ul><li>Next, the protagonist meets the mentor and his allies for the first time. </li></ul><ul><li>The protagonist then offers to go on the quest to save/avenge those he loves. </li></ul><ul><li>He/she must then learn the rules that will be of importance in the quest. </li></ul><ul><li>Now the hero will have to face an obstacle which will be dangerous/powerful. </li></ul><ul><li>A victory is believed to be won until the villain has one last trick up their sleeve or a “true” main antagonist is revealed. </li></ul><ul><li>A final confrontation takes place and a huge sacrifice must be made. </li></ul><ul><li>A new equilibrium is created thanks to the protagonist and his companions. </li></ul>
  9. 9. Directors that focus on Narrative <ul><li>There are many different directors which tend to mainly </li></ul><ul><li>focus on narrative in their videos. Prime examples being, </li></ul><ul><li>Francis Lawrence and Jonas Akerlund who are famous for </li></ul><ul><li>directing videos for Lady Gaga and Britney Spears. </li></ul>
  10. 10. How will narrative play in your videos? <ul><li>How much narrative is there in your video? </li></ul><ul><li>What role do the artists or protagonist play in your video? Unless they’re non-existent. </li></ul><ul><li>Are you going to mostly concentrate on the music itself using abstract/symbolic visuals which tell the tale? </li></ul><ul><li>Will your video cut between performance and narrative? </li></ul><ul><li>Or will you take a completely different approach together? </li></ul><ul><li>When looking at Madonna’s videos, Goodwin said that, “The essential narrative of the video is found within the ability to frame the star. </li></ul>
  11. 11. Activity Time!!! <ul><li>Watch the video and figure out what the narrative of the </li></ul><ul><li>video is about. </li></ul><ul><li>http://www.youtube.com/watch?v=Xgk9ouBuj-4 </li></ul>
  12. 12. Digipaks <ul><li>Digipaks are a patented style of packaging usually associated with CDs and sometimes DVD’s and Blu-ray discs. </li></ul><ul><li>The materials used to make digipaks include, paperboard or a card stock outer binding and a number of plastic trays used to hold the discs (depending on how many there are). </li></ul><ul><li>Digipaks are mostly used to hold CD singles or special editions. </li></ul><ul><li>However this packaging isn’t that resistant against abrasion. </li></ul>
  13. 13. Activity Deux <ul><li>For the next activity, you have till the end of this awesome song to write up the codes and conventions of digipaks. </li></ul><ul><li>The winner will get a cookie! </li></ul>
  14. 14. Answers <ul><li>Album art </li></ul><ul><li>List of tracks </li></ul><ul><li>Paperboard packaging </li></ul><ul><li>Lyric booklet </li></ul><ul><li>Credits </li></ul><ul><li>CD(s) or DVD(s) </li></ul><ul><li>Company details </li></ul><ul><li>Pictures of band members </li></ul><ul><li>Review quotes </li></ul><ul><li>Bar code </li></ul><ul><li>Company logos </li></ul><ul><li>Link to website </li></ul><ul><li>Band and album name on spine </li></ul>
  15. 15. Fin <ul><li>That’s the lesson, I hope you got some useful information out of it and hope you enjoyed it. </li></ul>

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