Funky Android Ltd.
http://www.funkyandroid.com/
Android beyond the phone;
Tablets, eReaders, & more
Al Sutton, Funky Andro...
www.funkyandroid.com
Why Bother?
• Tablets, eReaders, etc. aren’t like ‘phones
• The Register reports TownHall research
es...
www.funkyandroid.com
Why Bother?
• Smartphone purchased running Android =
32%*
• 32% of 500 Million = 160 Million
• Sell t...
www.funkyandroid.com
Known brands
• Dell Streak
• Samsung Galaxy Tab
• Sony Google TV
• Toshiba AC100
• Dixons Advent Vega...
www.funkyandroid.com
#1
Think Landscape
www.funkyandroid.com
Device Design
•Dell Streak.
•Buttons on Right.
•Premium Case with
kick stand.
•All push user
towards ...
www.funkyandroid.com
#2
Think large
www.funkyandroid.com
Resources
• -large modifier for screens over 4.8” in
size
• Add elements for a large screen
• findVie...
www.funkyandroid.com
#3
MDPI != HVGA
www.funkyandroid.com
Resolution
Assumptions
• Don’t assume -ldpi is for a QVGA device, -
mdpi is for a HVGA device, and -h...
www.funkyandroid.com
Getting it wrong
www.funkyandroid.com
Facebook
•Portrait Only
•Lots of unused
space
•Activity Areas
no bigger than
on a Nexus One
www.funkyandroid.com
Twitter
•Portrait Only
(again)
•Lots of unused
space (again)
•“Floating” bubbles
•Tiny bird
www.funkyandroid.com
Device specific
features
www.funkyandroid.com
Device Specific
Code
• Keep to as few binaries as possible
• Use reflection (see http://goo.gl/8hpP )...
www.funkyandroid.com
Non CDD Device;
The Alex
(http://www.springdesign.com/)
www.funkyandroid.com
Alex Features
•Dual Screens
•EPD Grey Scale
(6” 800x600 pixels)
•LCD Colour Touch
Screen (3.5”
480x32...
www.funkyandroid.com
Two screens?
• EPD screen = Longer battery life & more
readable
• LCD screen = Touch capable, faster ...
www.funkyandroid.com
Accessing the
screens
• Two layouts in One file using a
FrameLayout.
• LCD layout in element. EPD Lay...
www.funkyandroid.com
eReader
Functionality
• Custom Class to access eReader
functionality;
import android.widget.EpdRender...
www.funkyandroid.com
Displaying on the
EPD
• Uses the EpdRender custom class
• One call to pick the layout;
epdRender.bind...
www.funkyandroid.com
Getting to the users
www.funkyandroid.com
OEM Deals
• Non-CDD devices OEMS want apps
• Discounts to list price are normal
• No App Store / Mark...
www.funkyandroid.com
Alternative App
Stores
• Already on a number of devices
• Wide range of users
• Varying fees (0% to 3...
www.funkyandroid.com
Directly from you
• Easy to do, hard to be visible.
• Consider marketing work
• Consider time to list...
Funky Android Ltd.
http://www.funkyandroid.com/
Questions ?
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Droidcon London 2010 - Android Beyond Phones

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These are the slides from my Droidcon 2010 talk; Android beyond 'phones

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Droidcon London 2010 - Android Beyond Phones

  1. 1. Funky Android Ltd. http://www.funkyandroid.com/ Android beyond the phone; Tablets, eReaders, & more Al Sutton, Funky Android Ltd.
  2. 2. www.funkyandroid.com Why Bother? • Tablets, eReaders, etc. aren’t like ‘phones • The Register reports TownHall research estimates over 500 MILLION tablets shipped by 2015*. • The 500 million figure doesn’t include eReaders, Desk ‘phones, and.... TVs. • Users with bigger screens want a bigger screen experience and will prefer apps that can give it to them. *Source : http://www.theregister.co.uk/2010/10/03/rim_blackberry_playbook/
  3. 3. www.funkyandroid.com Why Bother? • Smartphone purchased running Android = 32%* • 32% of 500 Million = 160 Million • Sell to 0.1% of 160 Million = 160,000 purchases • £1 per app sale = £160,000 *Source : Neilsen Company August 2010 data
  4. 4. www.funkyandroid.com Known brands • Dell Streak • Samsung Galaxy Tab • Sony Google TV • Toshiba AC100 • Dixons Advent Vega • Amazon Kindle?
  5. 5. www.funkyandroid.com #1 Think Landscape
  6. 6. www.funkyandroid.com Device Design •Dell Streak. •Buttons on Right. •Premium Case with kick stand. •All push user towards Landscape mode.
  7. 7. www.funkyandroid.com #2 Think large
  8. 8. www.funkyandroid.com Resources • -large modifier for screens over 4.8” in size • Add elements for a large screen • findViewById(xxx) != null if they’re in being shown • Activate logic if they’re on screen.
  9. 9. www.funkyandroid.com #3 MDPI != HVGA
  10. 10. www.funkyandroid.com Resolution Assumptions • Don’t assume -ldpi is for a QVGA device, - mdpi is for a HVGA device, and -hdpi is for a WVGA device • Dell Streak is a WVGA MDPI device • Galaxy Tab is a WSVGA HDPI device
  11. 11. www.funkyandroid.com Getting it wrong
  12. 12. www.funkyandroid.com Facebook •Portrait Only •Lots of unused space •Activity Areas no bigger than on a Nexus One
  13. 13. www.funkyandroid.com Twitter •Portrait Only (again) •Lots of unused space (again) •“Floating” bubbles •Tiny bird
  14. 14. www.funkyandroid.com Device specific features
  15. 15. www.funkyandroid.com Device Specific Code • Keep to as few binaries as possible • Use reflection (see http://goo.gl/8hpP ) • Use library projects (see http://goo.gl/ mHnC )
  16. 16. www.funkyandroid.com Non CDD Device; The Alex (http://www.springdesign.com/)
  17. 17. www.funkyandroid.com Alex Features •Dual Screens •EPD Grey Scale (6” 800x600 pixels) •LCD Colour Touch Screen (3.5” 480x320 Pixels) •eReader focused buttons
  18. 18. www.funkyandroid.com Two screens? • EPD screen = Longer battery life & more readable • LCD screen = Touch capable, faster redraw time & colour • Can display different information
  19. 19. www.funkyandroid.com Accessing the screens • Two layouts in One file using a FrameLayout. • LCD layout in element. EPD Layout in another; <FrameLayout android:layout_width="fill_parent android:layout_height="fill_parent"> <LinearLayout android:id="@+id/epdLayout" ...> {EPD Layout} </LinearLayout> <LinearLayout ...> {LCD Layout} </LinearLayout> </FrameLayout>
  20. 20. www.funkyandroid.com eReader Functionality • Custom Class to access eReader functionality; import android.widget.EpdRender; ... private final EpdRender epdRender = new EpdRender(){ @Override public boolean onFontKeyPressed(int arg1, int arg2) { .... return true; } @Override public boolean onPageUp(int arg1, int arg2) { .... return true; } @Override public boolean onPageDown(int arg1, int arg2) { .... return true; } };
  21. 21. www.funkyandroid.com Displaying on the EPD • Uses the EpdRender custom class • One call to pick the layout; epdRender.bindLayout( (ViewGroup)findViewById(R.id.epdLayout) ); • Another to update the EPD; epdRender.updateEpdView(); • Treat as a normal display, calling updateEpdView after each set of changes.
  22. 22. www.funkyandroid.com Getting to the users
  23. 23. www.funkyandroid.com OEM Deals • Non-CDD devices OEMS want apps • Discounts to list price are normal • No App Store / Market fees
  24. 24. www.funkyandroid.com Alternative App Stores • Already on a number of devices • Wide range of users • Varying fees (0% to 30%) • Examples : AndAppStore, SlideME, GetJar
  25. 25. www.funkyandroid.com Directly from you • Easy to do, hard to be visible. • Consider marketing work • Consider time to list on an alternative market • Consider possible anti-piracy measures
  26. 26. Funky Android Ltd. http://www.funkyandroid.com/ Questions ?

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