Planning for Online Marketing Success - The Basics (Part 1 of 3)

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Planning for Online Marketing Success has never been easier. Download the 1st document in a series of 3 that will breakdown required elements for successfully marketing yourself online.

In this edition, I'll explain the 5 key items you need for online marketing success.

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Planning for Online Marketing Success - The Basics (Part 1 of 3)

  1. 1. the basics
  2. 2. “He who fails to plan is planning to fail.” - Sir Winston Churchill - Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  3. 3. In similarmanner, itisn’t wisebuilding amarketingstrategywithout aplan orblueprint. Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  4. 4. You NEED a proper plan tobuild a strong foundationfor which to build youronline marketingstrategyfrom. Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  5. 5. Thankfully, having a great online marketing plan makes for a solid foundation for future growth.Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  6. 6. First and foremost, approach onlinemarketing with this mindset:1) online marketing strategy first2) online marketing execution second Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  7. 7. 5 things you need to consider when putting togetheryour online marketing strategy.Your marketing efforts need to be:1) Visible2) Usable3) Sell-able4) Creditable5) Scalable Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  8. 8. Your online visibilityAsk yourself this simple question... how visible ismy online marketing presence? You could havethe best product / service in the world howeverif nobody knows of them, what’s the point?Looking at your overall marketing youshould concentrate on the following areas: 1) Search 2) Mobile 3) Local 4) Social Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  9. 9. Your online visibilitySearch - Search engine results are important. Both organic and paid results are very important however they are not the magic bullet to your online marketing strategy. A varied approach utilizing various channels is best to secure a long term and sustained growth.Mobile - Mobile marketing and mobile applications are extremely important to increasing your online exposure. Should you have the available budget, this offers an extremely huge potential to increasing your visibility. Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  10. 10. Your online visibilityLocal - Creating a local presense is another very important aspect of your online marketing. If your business is locally based, visit and manually register your company onto websites like Google Places, Yelp, Bing Local and Citysearch.Social - Social networks are an extremely important aspect to growing your online marketing efforts. Your online campaigns should include social networks like LinkedIn, Facebook, Twitter, YouTube, Google+, and Friendster to name a few. Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  11. 11. Your online usabilityUseability is how useful your online marketing effortsare. Your marketing needs to be interactive, clear anduser-friendly.Your online usability efforts benefit from:• appropriate and professional design• logical site architecture• clear navigation• some sort of call to action• email follow-up• rich content• appropriate social presence Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  12. 12. Your online sell-abilitySell-ability is a critical market planning piece. This inits most simplest forms is how well you show, and tell,and sell the value of your organization, productsand services.Sell-ability also means communicating to yourcustomers why your organization, products orservices are worth working with.This can come through by offering online: 1) Videos 2) Press Releases 3) Photos 4) Blogs 5) Testimonials 6) Taglines Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  13. 13. Your online sell-abilityWhen thinking about sell-ability,you need to think about howto communicate and educateyour value.In the online world of things, youneed to aim to ensure your valuepoints are interwoven into yourwebsite pages and overall onlinemarketing work. Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  14. 14. Your online credibilityLike that saying goes; you haveonly one chance to make a goodfirst impression.This good impression is exuded byyour site design, blogs, content,videos, social media, testimonials,and customer reviews. Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  15. 15. Your online credibilityBuilding trustbetween you andyour customeris a critical must! Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  16. 16. Your online ScalabilityWhen we combinethe efforts of visibility,usability, sell-ability,credibility you indirectlycreate and reap thebenefits of scalability. Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  17. 17. A final thought... Like a smart investment, your online marketing efforts continually mature and grow over time.Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  18. 18. Online marketing efforts last a lifetime on the web, building and compounding over time. Isn’t it time to plan for online marketing success today?Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.
  19. 19. Visit exclaimit.ca today to download additional FREE reference and step-by-step guides.

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