Behind the Brands: stop land grabs – the story so far


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What have the world’s biggest food companies got to do with land grabs? More than you might think.

Companies like Coca-Cola, PepsiCo and Associated British Foods (ABF) buy and produce huge amounts of sugar around the world. And as demand for sugar increases, so does the rush for land to grow it on.

Here's how more than 150,000 Oxfam supporters told Coke, Pepsi, ABF and the rest to make sure their sugar doesn’t lead to land grabs.

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Behind the Brands: stop land grabs – the story so far

  1. 1. A global campaign
  2. 2. More than 175,000 people have taken action this October
  3. 3. And more than 300,000 people have taken action for Behind the Brands in 2013
  4. 4. 8,300 tweets demanding action
  5. 5. 13,800 Facebook shares
  6. 6. 55,500 people have watched the video in 5 languages
  7. 7. More than 50 million media impressions including: The New York Times CNN ValorEconomico The Guardian The Independent Bloomberg AFP Nederland 1 Reuters AgênciaBrasil BBC EFE O Globo The Daily Telegraph The Herald Sun Forbes Radio 1 Irish Examiner
  8. 8. More than 40 organisations spreading the word to more than 4.3 million people including faith groups, unions, investors, environmental groups and the fair trade movement.
  9. 9. Action around the world
  10. 10. 33 investors representing more than $1.4 trillion in assets signed an investor statement supporting Behind the Brands
  11. 11. Quotes from supporters “We can’t sweeten our lives at the cost of the bitterness of others” “ Too often, the sugar in our favourite food and drinks is produced at a high cost: pushing farmers off their lands.” “Politicians and agencies closed their eyes to these social injustices.”
  12. 12. “It is crucial that land rights are respected, contracts transparent and local communities involved and receiving fair compensation ... I will have a conversation with the CEOs of Dutch financial institutions on how they deal with land rights issue. I expect them to have sound land rights policies and implement these when making investment decisions, especially regarding F&B companies”. LiliannePloumen Dutch Minister for Foreign Trade and Development Co-operation
  13. 13. “These three companies have a huge amount of power and influence. If they act they could transform the industry.” WinnieByanyima Executive Director of Oxfam
  14. 14. You care what your customers think – because they love your products and buy what you sell. Coca Cola, PepsiCo and ABF: Make sure your sugar doesn’t lead to land grabs.