Outsourcing And Automation

Outsourcing And Automation - Presentation Transcript

Outsourcing and Automation
Al Carlton
Think Visibility
13 March 2010

Outsourcing and Automation
Previously: Software Engineer
Currently:
CEO Coolest Media

VariousSites

Why Outsource
limited Hours in the day +
do what you are good at +
do what you enjoy +
don’t create yourself a new job!
OUTSOURCING

What to Outsource
Content Creation
SEO
Domestic Chores Washing, ironing, cleaning, gardening, car washing
Coding
Professional Services
accountants, legal, payroll etc.
Design

Outsourcing Content Generation
Hire Writers
Advertise on your own site
Problogger job board
Advertise on forums
Students

Outsourcing Content Generation
Content Generation Services
collectiveinkwell.com
textbroker.com
freelancecontent.co.uk
contentnow.co.uk

Outsourcing SEO
Link Building
Viral Campaigns
SEO Companies
branded3.com
vesearch.com
bronco.co.uk

Outsourcing Design
99designs.com
Forums
digitalpoint.com
sitepoint.com
Design Companies
thefloatingfrog.co.uk
caboodledesign.co.uk
prizelogos.com

Outsourcing Coding
Advertise on forums (again)
Script Lance
Rent a Coder

Outsourcing Networks

Virtual Employee
Verticity
Guru
Biz Reef
Script Lance
Amazon Turk

oDesk
eLance
iFreelance
Free Borders
Get A Coder
Affordable Programmers
Rent A Coder

Virtual Assistants
Can do anything remotely, help with everyday life

Research
Filter emails
Price comparisons
etc. etc. etc.

Services
timesvr.com
yourmaninindia.com
odesk.com

Automation – What it is
Automating Tasks
More common or complex the task the more beneficial
Custom code (outsource if needed)
Various plug-ins

Automation Examples - Thumbnails
Images and links to all of yesterdays posts
Splogs link to every post
Useful for readers to get a quick summary of articles

Automation Examples - Maps
When venues are added automatically plot on map and also includenearest hotels
Adds value to the visitor
As hotels are from an affiliate data feed generates revenue

Automation Examples – Boring Crap Stuff
Spam prevention
Bot prevention
reCAPTCHA
Akismet
Backups
Databases – MySQL Administrator
WordPress plug-in

Automation Examples – Templates for Formatted Posts

Automation Examples – Affiliate Links
Generated £100,000+ in revenue
Multiple writers
Optimise pages with affiliate products

Automation Examples – Site Monitoring
Various services, hyperspin.com

Monitor site remotely from various locations
Email and SMS if server is inaccessible
Also emails webhost and raises a support ticket

Automation Examples - Email
Canned Responses
Auto forwarding to writers
Archive and labelling of backups

Thanks for Listening
Q&A Time
Contact me:
@AlCarltonal.carlton

Outsourcing And Automation

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