Becoming a CreativeProduct OwnerBringing Creativity to your Productand Development TeamsAllen BennettAgile Practice LeadSI...
Allen Bennett    • Agile Practice Lead SITA      • Certified Scrum Master      • Certified Product Owner    • Lean Six Sig...
SITA - Société Internationale de    Télécommunications Aéronautiques    • SITA is the worlds leading specialist in      co...
Presentation Outline    • Examine The Role of the Product Owner    • Compare the Creative Styles    • Da Vinci Creativity ...
The Role of the Product Owner    • Convey Product Vision to the team    • Prioritize The Product Backlog    • Negotiate th...
What is different about Scrum?    Way of Working     •     Focused, empowered teams     •     Small increments     •     P...
SITA E-Commerce Air India Engagement    Day 1 of Customer                                      Day 2 – Prioritized Backlog...
SITA enters into Collaboration Agreement with InternalStakeholders                         Customer Solution  Line        ...
Exercise 1    Every Agile Leader needs an army knife      “Yes, and…..”    “It is equipped with a…..9      | Creative Prod...
You are creative and you can be more creative • Creative Style Profile   Beverly Kaye and Beverly Olevin Recognize your Cr...
Diversity of the Team –  essential ingredients • IDEO CEO Tom Kelly CEO “The 10 faces of   Innovation”   • The power of mu...
The Creative Dance 1. Elicit Customer Needs, Wants, Desires 2. Abstracted into Product Back Log 3. Synthesize by prioritie...
Getting the most you can from the team • Select - Putting people in the right job • Connect – The need for the Human Momen...
Exercise 2 • At your tables collaborate to create a Mobile Application   or a Wearable Appliance that will serve a user gr...
One of the Agile Goals: Produce State of Flow • Mihaly Csikszentmihalyi, Create a state of Flow – Brain Lights up. • Stuar...
Leonardo Thinking Seven Principles •   Curiosity Seek the truth •   Get Lost in the work Learn from mistakes •   Use all y...
Can we shift the thinking of the team?                   White Hat: Neutral and objective, concerned with facts and figure...
Using Hats in Retrospective or Collaborative Engagements                                  +                  ∆18   | Creat...
The Greatest Artist, Actor, Astronomer, Astronaut, Architect, Analyst Painter, Potter, Planner, Programmer, Sculpture, Sci...
We can learn these techniques • Innovate Like Edison, Gelb and Caldicott • Think Like Leonardo da Vinci, Gelb • Innovation...
Edison Innovation Literacy  5 Competencies 1. Solution Centered Mindset     Objectivity, Persistence, Relentless, Optimism...
Putting our heads together                                                          Edisons – Mastermind                  ...
Vision • Steve Jobs – a “computer for the rest of us”   • A music delivery system   • A personal entertainment system   • ...
Apple Marketing Philosophy • Empathy   • Apple should strive for an “intimate” connection with customer     feelings, “we ...
The Innovation Secrets of Steve Jobs •   Principle 1: Do what you love •   Principle 2: Put a dent in the universe •   Pri...
13 Thinking Tools Sparks of Genius, Robert and Michele Root-BernsteinObserving                                            ...
Observing • Where do people use your product? Go there and   observe, take notes, ask questions • Use all your senses • Ch...
Abstraction • the act of considering something as a general quality or   characteristic, apart from concrete realities, sp...
Empathizing • The ability gain understanding of another person or   object by becoming the thing you wish to understand.  ...
30   | Creative Product Owner | A Bennett | © SITA 2012
Exercise 3 • Considering the different creative personalities at your   table create a number of user personas • One of th...
Modeling • A representation of a process, operation or system   • Facilitates the Scientific Method       • Observation, H...
Pattern Recognition • Leonardo, Edison and others – sought knowledge -   observed patterns in nature and people • Creative...
Creating Patterns • Establishing a set of components • Creating a virtually unlimited number of possible   combinations • ...
Playing • Breakthrough Discoveries while playing around   • Alexander Fleming Discovers   Penicillin in 1928 while playing...
Exercise 4 • Write a set of feature cards for the users around your   table – (user stories or high level feature-placehol...
Serious Play with Stakeholders     • InnovationGames® – Luke Hohmann, creates games       to engage our innovative intelle...
The Value of Playing @ Work • Dr. Stewart Brown – National Institute of Play • Play – Activity without purpose, freedom fr...
Playing with your team or stakeholders www.innovationgames.com                                  Use prepared game         ...
40   | Creative Product Owner | A Bennett | © SITA 2012
Super Value Creation • See the Value in every step   • Value Stream Mapping   • SWOT Analysis   • Let the stakeholders buy...
Mobile App Monopoly - “Mo app oly” • Exercise     • Collaborate to create a set of “Chance” cards       • Equal number of ...
The Brain Rules-1 1: When you move you exercise the Brain 2. Human Brain is designed to survive – solve problems   while m...
The Brain Rules-2 7. Sleep well to think well – and the power of napping 8. Stressed brains do not learn the same was as n...
Strategies for splitting User Stories 1. Steps of a workflow 2. Scenario 3. Sequence in a scenario 4. Operations 5. Size o...
Resources • How to Think Like Leonardo da Vinci: Seven Steps to Genius   Every Day By Michael J. Gelb • BRAIN RULES 12 Pri...
8 Core Beliefs of Extraordinary Bosses 1.    Business is an ecosystem, not a battlefield. 2.    A company is a community, ...
Questions •   Allen Bennett •   SITA •   303 224 3217 •   allen.bennett@sita.aero •   albennett@mchsi.com48   | Creative P...
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The Creative Product Owner

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The Scrum Product Owner needs to bring creative thinking to the team and to the product development. This was presented at the Atlanta Scrum Gathering 2012.

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The Creative Product Owner

  1. 1. Becoming a CreativeProduct OwnerBringing Creativity to your Productand Development TeamsAllen BennettAgile Practice LeadSITAMay 7, 2012 Scrum Gathering Atlanta CMM and CMMI registered Service Marks of Carnegie Mellon University © 2002
  2. 2. Allen Bennett • Agile Practice Lead SITA • Certified Scrum Master • Certified Product Owner • Lean Six Sigma Black Belt, Photo by tuppus • Software Development Manager, Software Process Improvement, CMMI – ITT 21 years Photo by by Monicas Dad Photo by UWMadArchives Photo by JD Hancock2 | Creative Product Owner | A Bennett | © SITA 2012
  3. 3. SITA - Société Internationale de Télécommunications Aéronautiques • SITA is the worlds leading specialist in communications, and IT solutions for the air transport industry. • 500 Air Transport industry members • 2,700 Customers • 200 Countries • Employs 140 nationalities speaking over 70 languages3 | Creative Product Owner | A Bennett | © SITA 2012
  4. 4. Presentation Outline • Examine The Role of the Product Owner • Compare the Creative Styles • Da Vinci Creativity • Edison Inventiveness • Steve Jobs Entrepreneurship • 13 Thinking Tools • Practice a few skills • Improv – AL’s Swiss Army Knife • Yes, and … Mobile App • Creative Collaboration • Resource List4 | Creative Product Owner | A Bennett | © SITA 2012
  5. 5. The Role of the Product Owner • Convey Product Vision to the team • Prioritize The Product Backlog • Negotiate the work to be completed in a sprint • Slice the backlog to get highest value delivered • Be available to team during the sprint • Accept work product as done • Iterate based on feedback5 | Creative Product Owner | A Bennett | © SITA 2012
  6. 6. What is different about Scrum? Way of Working • Focused, empowered teams • Small increments • Plan to change • Collaborate with stakeholders Way of Thinking • Root out waste and inefficiencies • Inspect and Adapt • Use every mind Way of life • Customer first • Value the individual • Reward the team • Continuous learning from - voice of the customer, v…process, v..people6 | Creative Product Owner | A Bennett | © SITA 2012
  7. 7. SITA E-Commerce Air India Engagement Day 1 of Customer Day 2 – Prioritized Backlog Collaboration7 | Creative Product Owner | A Bennett | © SITA 2012
  8. 8. SITA enters into Collaboration Agreement with InternalStakeholders Customer Solution Line Global Quality Manager Stakeholders Project Status, Metrics Product Backlog Product Backlog Scrum Product Master Definition of Owner Done Customer •QA Standards • Dev Standards Working Scrum Team • ... • ... Software Operations
  9. 9. Exercise 1 Every Agile Leader needs an army knife “Yes, and…..” “It is equipped with a…..9 | Creative Product Owner | A Bennett | © SITA 2012
  10. 10. You are creative and you can be more creative • Creative Style Profile Beverly Kaye and Beverly Olevin Recognize your Creative Style and the styles on your team • Connector – You are perceptive-oriented: Playful, observant, and light-hearted • Dreamer – You are receptive-oriented: instinctual, imaginative and insightful • Innovator – You are goal-oriented: entrepreneurial, adaptive, and motivated • Builder – You are visually-oriented: artistic, detailed and resourceful • Explorer – You are action-oriented: adventurous, risk-taking, unconventional10 | Creative Product Owner | A Bennett | © SITA 2012
  11. 11. Diversity of the Team – essential ingredients • IDEO CEO Tom Kelly CEO “The 10 faces of Innovation” • The power of multi-disciplinary teams • There is power in Empowerment – • Give it to the team11 | Creative Product Owner | A Bennett | © SITA 2012
  12. 12. The Creative Dance 1. Elicit Customer Needs, Wants, Desires 2. Abstracted into Product Back Log 3. Synthesize by priorities, realities, and risks 4. Decomposed into implementable story for or by team 5. Model acceptance criteria 6. Transformed into working software 7. Reflects the technical excellence agreed by team 8. Meets the definition of done 9. Demonstrated to the Customer Return to step 112 | Creative Product Owner | A Bennett | © SITA 2012
  13. 13. Getting the most you can from the team • Select - Putting people in the right job • Connect – The need for the Human Moment, creating the simpler environment • The Brain is Plastic – You can fix stupid, at any age • Play – bringing our imagination into work • Grapple and Grow – we need a challenge • Shine – Value of recognition Shine: Using Brain Science to Get the Best from Your People by Edward M. Hallowell13 | Creative Product Owner | A Bennett | © SITA 2012
  14. 14. Exercise 2 • At your tables collaborate to create a Mobile Application or a Wearable Appliance that will serve a user group associated with planning, attending, or serving the Scrum Gathering • Write a one or two sentence description of the app [permalink]14 | Creative Product Owner | A Bennett | © SITA 2012
  15. 15. One of the Agile Goals: Produce State of Flow • Mihaly Csikszentmihalyi, Create a state of Flow – Brain Lights up. • Stuart Brown research on value of play • Create an energetic environment with a sustainable high productivity15 | Creative Product Owner | A Bennett | © SITA 2012
  16. 16. Leonardo Thinking Seven Principles • Curiosity Seek the truth • Get Lost in the work Learn from mistakes • Use all you senses Cultivate awareness • Open to ambiguity Open to paradox and uncertainty • Whole Brain Try Mind-Mapping • Mind the Body Integrate body and spirit • Interconnectedness All things are connected How to Think Like Leonardo da Vinci: Michael J. Gelb16 | Creative Product Owner | A Bennett | © SITA 2012
  17. 17. Can we shift the thinking of the team? White Hat: Neutral and objective, concerned with facts and figures Red Hat: the emotional view Black Hat: careful and cautious Yellow Hat: sunny and positive Green Hat: fertile growth, creativity, new ideas Blue Hat: cool, the color of the sky, above everything else, organizing, process The Six Thinking Hats by Ed De Bono17 Photo by Orin Zebest | Creative Product Owner | A Bennett | © SITA 2012
  18. 18. Using Hats in Retrospective or Collaborative Engagements + ∆18 | Creative Product Owner | Confidential | © SITA 2012
  19. 19. The Greatest Artist, Actor, Astronomer, Astronaut, Architect, Analyst Painter, Potter, Planner, Programmer, Sculpture, Scientist, Teacher, Tailor, Tech Writer, Tester Doctor, Designer, Developer All use the same Creative Techniques Some do it to the Extreme19 | Creative Product Owner | A Bennett | © SITA 2012
  20. 20. We can learn these techniques • Innovate Like Edison, Gelb and Caldicott • Think Like Leonardo da Vinci, Gelb • Innovation Secrets of Steve Jobs, Gallo If you or your organization are unfamiliar with the practical attitudes, thinking, and communication skills necessary for innovation, then innovation is unlikely to occur. P 9 Innovate Like Edison, Michael j. Gelb and Sarah Miller Caldicott, 200720 | Creative Product Owner | A Bennett | © SITA 2012
  21. 21. Edison Innovation Literacy 5 Competencies 1. Solution Centered Mindset Objectivity, Persistence, Relentless, Optimism. Passion 2. Kaleidoscope Thinking Photo by crdotx Visual Images , Patterns, Ideaphoria, Exploration, Keep Notes 3. Full Spectrum Engagement Individual and Team, Complexity and Simplicity, Sharing and Protecting, Work and Play, Stress and Relax 4. Mastermind Collaboration Network, Value Teamwork, Openness, Cross-Functional 5. Super-Value Creation Create unforgettable brand, understand scalability, value proposition, know your customer, build on your strengths Innovate Like Edison, Michael j. Gelb and Sarah Miller Caldicott, 200721 | Creative Product Owner | A Bennett | © SITA 2012
  22. 22. Putting our heads together Edisons – Mastermind Collaboration Ideo – Team Empowerment Agile Thinking – the team as the resource unit Photo bySpirit-Fire22 | Creative Product Owner | A Bennett | © SITA 2012
  23. 23. Vision • Steve Jobs – a “computer for the rest of us” • A music delivery system • A personal entertainment system • Keeping you connected and getting paid for it. • Products that addressed consumer’s needs, feelings, and motivations.23 | Creative Product Owner | A Bennett | © SITA 2012
  24. 24. Apple Marketing Philosophy • Empathy • Apple should strive for an “intimate” connection with customer feelings, “we will truly understand their needs better than any other company” Mike Markkula , third partner • Focus • To be successful Apple should center its efforts on accomplishing its main goals and eliminate all the “unimportant opportunities” • Impute • Apple should be constantly aware that companies and their products will be judged by the signals they convey. “People DO judge a book by its cover” Markkula wrote. “We may have the best product, the highest quality, the most useful software etc; if we present them in a slipshod manner, they will be perceived as slipshod, if we present them in a creative, professional manner, we will impute the desired qualities.24 | Creative Product Owner | A Bennett | © SITA 2012
  25. 25. The Innovation Secrets of Steve Jobs • Principle 1: Do what you love • Principle 2: Put a dent in the universe • Principle 3: Kick-start your brain • Principle 4: Sell dreams, not products • Principle 5: Say no to 1,000 things • Principle 6: Create insanely great experiences • Principle 7: Master the message The Innovation Secrets of Steve Jobs, Carmine Gallo, McGraw Hill, 200125 | Creative Product Owner | A Bennett | © SITA 2012
  26. 26. 13 Thinking Tools Sparks of Genius, Robert and Michele Root-BernsteinObserving EmpathizingImaging Dimensional ThinkingAbstracting ModelingRecognizing Patterns PlayingForming Patterns TransformingAnalogizing SynthesizingBody Thinking Sparks of Genius, Robert and Michele Root-Bernstein, Mariner Books, 199126 | Creative Product Owner | A Bennett | © SITA 2012
  27. 27. Observing • Where do people use your product? Go there and observe, take notes, ask questions • Use all your senses • Check out IDEO – Deep Dive • Best practices – learn quickly by talking to users27 | Creative Product Owner | A Bennett | © SITA 2012
  28. 28. Abstraction • the act of considering something as a general quality or characteristic, apart from concrete realities, specific objects, or actual instances. • the act of taking away or separating; • Stripping away everything but the essential28 | Creative Product Owner | A Bennett | © SITA 2012
  29. 29. Empathizing • The ability gain understanding of another person or object by becoming the thing you wish to understand. • Learned by • Observing your own responses to the world • Observing other people or things • Imaging what the object is sensing and feeling • Create detailed user personas, role playing29 | Creative Product Owner | A Bennett | © SITA 2012
  30. 30. 30 | Creative Product Owner | A Bennett | © SITA 2012
  31. 31. Exercise 3 • Considering the different creative personalities at your table create a number of user personas • One of the personas can be an extreme persona • An illegal attendee, play hooky from work, witness protection, from a fringe alternate reality… A rugby player31 | Creative Product Owner | A Bennett | © SITA 2012
  32. 32. Modeling • A representation of a process, operation or system • Facilitates the Scientific Method • Observation, Hypothesis, Experimentation, Conclusion • Early examples – War room, War Games Photo used under Creative Commons from Bien Stephenson Photo used under Creative Commons from tsakshaug32 | Creative Product Owner | A Bennett | © SITA 2012
  33. 33. Pattern Recognition • Leonardo, Edison and others – sought knowledge - observed patterns in nature and people • Creative people recognize and use patterns • Mind Mapping – helps to discern patterns and make creative connections33 | Creative Product Owner | A Bennett | © SITA 2012
  34. 34. Creating Patterns • Establishing a set of components • Creating a virtually unlimited number of possible combinations • Create a system for creating systems Photo used under Creative Commons from meddygarnet Photo used under Creative Commons from Hugo9034 | Creative Product Owner | A Bennett | © SITA 2012
  35. 35. Playing • Breakthrough Discoveries while playing around • Alexander Fleming Discovers Penicillin in 1928 while playing with mold cultures. Sparks of Genius, Robert and Michele Root-Bernstein, Mariner Books, 199135 | Creative Product Owner | A Bennett | © SITA 2012
  36. 36. Exercise 4 • Write a set of feature cards for the users around your table – (user stories or high level feature-placeholders) • Write a feature card and put it in the center of the table. • Starting anywhere go around the table and at your turn add a feature card or take one from the table and “Yes and “ to it…36 | Creative Product Owner | A Bennett | © SITA 2012
  37. 37. Serious Play with Stakeholders • InnovationGames® – Luke Hohmann, creates games to engage our innovative intellect and facilitate collaboration between stakeholders • Gamestorming – Serious games help to solve complex problems through collaborative play37 | Creative Product Owner | A Bennett | © SITA 2012
  38. 38. The Value of Playing @ Work • Dr. Stewart Brown – National Institute of Play • Play – Activity without purpose, freedom from time, lost in the moment • Nothing lights up the brain like play. Increases contextual memory and brain function • Enhances our problem solving, social interaction, innovation and creativity Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul By Stuart L. Brown,38 | Creative Product Owner | A Bennett | © SITA 2012
  39. 39. Playing with your team or stakeholders www.innovationgames.com Use prepared game scenarios Create your own + + ∆ Interact with your ∆ stakeholders or virtual team39 | Creative Product Owner | A Bennett | © SITA 2012
  40. 40. 40 | Creative Product Owner | A Bennett | © SITA 2012
  41. 41. Super Value Creation • See the Value in every step • Value Stream Mapping • SWOT Analysis • Let the stakeholders buy a feature41 | Creative Product Owner | A Bennett | © SITA 2012
  42. 42. Mobile App Monopoly - “Mo app oly” • Exercise • Collaborate to create a set of “Chance” cards • Equal number of positive and negative cards • Describe a positive impact of using the app and a reward • Describe a negative impact of using the app and a penalty • Debrief your stakeholders • Ask is that possible • Impact and possible work arounds Photo by therichbrooks42 | Creative Product Owner | A Bennett | © SITA 2012
  43. 43. The Brain Rules-1 1: When you move you exercise the Brain 2. Human Brain is designed to survive – solve problems while moving in an outdoor environment 3. Every brain is wired differently 4. Multi-tasking is a myth 5. Increase short term memory – Repeat to remember 6.Increase long term memory – Remember to repeat 12 Principles for Surviving and Thriving at Work, Home, and School By John Medina43 | Creative Product Owner | A Bennett | © SITA 2012
  44. 44. The Brain Rules-2 7. Sleep well to think well – and the power of napping 8. Stressed brains do not learn the same was as non stressed brains 9. Stimulate more of the senses 10. Vision trumps all the other senses 11. Male and female brains are different 12. We are natural and powerful explorers, brain grows throughout our lives 12 Principles for Surviving and Thriving at Work, Home, and School By John Medina, 2009 See www.brainrules.net44 | Creative Product Owner | A Bennett | © SITA 2012
  45. 45. Strategies for splitting User Stories 1. Steps of a workflow 2. Scenario 3. Sequence in a scenario 4. Operations 5. Size or type of data 6. Type of input, output or configuration 7. Persona or role 8. Level of knowledge 9. Level of complexity 10. Level of quality expected45 | Creative Product Owner | A Bennett | © SITA 2012
  46. 46. Resources • How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day By Michael J. Gelb • BRAIN RULES 12 Principles for Surviving and Thriving at Work, Home, and School By John Medina • Innovate Like Edison: The Success System of America’s Greatest Inventor By Michael J. Gelb and Susan Miller Caldicott • The Six Thinking Hats by Ed De Bono • Shine Using Brain Science to Get the Best From Your People by Edward M. Hallowell • Innovation Games : Creating Breakthough Products Through Collaborative Play, Luke Hohmann • Game Storming A playbook for Innovators, Rulebreakers and Changemakers, Dave Gray, Sunni Brown, James Macanufo46 | Creative Product Owner | A Bennett | © SITA 2012
  47. 47. 8 Core Beliefs of Extraordinary Bosses 1. Business is an ecosystem, not a battlefield. 2. A company is a community, not a machine. 3. Management is service, not control. 4. My employees are my peers, not my children. 5. Motivation comes from vision, not from fear. 6. Change equals growth, not pain. 7. Technology offers empowerment, not automation. 8. Work should be fun, not mere toil. www.inc.com April 23,201247 | Creative Product Owner | A Bennett | © SITA 2012
  48. 48. Questions • Allen Bennett • SITA • 303 224 3217 • allen.bennett@sita.aero • albennett@mchsi.com48 | Creative Product Owner | A Bennett | © SITA 2012
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