Getting Started with Web

Getting Started with Web
Akshay Mathur

Ground Rules
• Post on FB and Tweet now
• Disturb Everyone during the
session
– Not by phone rings
– Not by local talks
– By more information and
questions

@akshaymathu

2

Let’s Know Each Other
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Do you code?
OS?
Programing Language?
HTML?
Javascript?
JSON?
Why are you attending?
@akshaymathu

3

Akshay Mathur
• Founding Team Member of
– ShopSocially (Enabling “social” for retailers)
– AirTight Neworks (Global leader of WIPS)

• 15+ years in IT industry
– Currently Principal Architect at ShopSocially
– Mostly worked with Startups
• From Conceptualization to Stabilization
• At different functions i.e. development, testing, release
• With multiple technologies

@akshaymathu

4

The Web
• Many computers world
wide connect to each
other
• Information stored in
one computer can be
viewed from other
computer

@akshaymathu

6

Involved Software
Web Browser
Core Engine

Web Server
Web Server
Application Server

DOM Renderer

Database Server

Message Queuing Server
Task Workers
JavaScript Runtime
Caching Engine

The Evolution

@akshaymathu

8

Web 1.0 - Static
• Static pages
– Were Read Only and B&W
– Colors and other simple formatting came in

• Input Forms
– Came in just for data collection to start with
– Server side response based on input came in

@akshaymathu

9

Web 1.0 - Dynamic
• Client Side Dynamism
– With DHTML, color changing web pages became
popular
– Changing other basic properties of the text also
became possible

• Server Side Dynamism
– Dynamically generated pages made the web
responsive to inputs
– Embedded scripting languages gave it a boost
@akshaymathu

10

Web 2.0: The Power
• Changing part of the webpage
– Programmatically reading and writing DOM
elements
– Rich event handling

• Communicating with server without refreshing
entire page
– AJAX

@akshaymathu

11

Understanding URL
https://sub.domain.com:8086/a/folder/file.html?key=val&ke
y=val2#some_place

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Protocol
Sub-domain, Domain and TLD
Port
Path
File
Query string
Fragment
@akshaymathu

12

Overall Structure

@akshaymathu

14

Doctype and DTD
• Tell browser what standards this document is
following
– How to parse
• HTML or XHTML
• HTML version 1.0 or 1.1

– Show strict errors or not

<!DOCTYPE html PUBLIC "-//W3C//DTD
XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/x
html1-transitional.dtd">
@akshaymathu

15

Html
• Only the content within <html> and </html> is
parsed
• xmlns tells where the tags being used in the
document are described
• Multiple xmlns attributes can be used
<html xmlns:fb="http://ogp.me/ns
/fb#" xmlns="http://www.w3.org/1
999/xhtml">
@akshaymathu

16

Head
• Typically Contains invisible items
– Title
– Meta
– Link

– Script
– Style

@akshaymathu

17

Title
• Title of the page
• Shows up on title bar of browser

<title>ShopSocially
Amplify</title>

| Engage Convert

@akshaymathu

18

Meta
• Additional metadata of the page
• Multiple meta tags can be used
<meta

http-equiv="Content-Type"
content="text/html; charset=utf-8">

<meta

name="keywords"

content="social platform, conversion">

<meta

property="fb:app_id"

content="213036345945">
@akshaymathu

19

Content Type
• Tells browser how to parse and execute the
content
– Character set info is also incuded

<meta

http-equiv="Content-Type"

content="text/html; charset=utf-8">

• ‘text/html’ is used for HTML pages
– A few others are text/csv, application/pdf etc.
@akshaymathu

20

Link
• Link to external files
• Typically used for CSS

@akshaymathu

21

Script
• Tells browser that the content is an executable
script
– Javascript, vbscript etc.

@akshaymathu

22

Style
• Embeds CSS on the page

<style type="text/css">
.fb_reset div{overflow:hidden}
.fb_link img{border:none}
</style>
@akshaymathu

23

Body
• Contains all visible elements
• Different elements can be used for laying out
the page
– Look and feel can be controlled by style elements
– Some elements can not contain anything inside
them e.g. input, br etc.

@akshaymathu

24

Types
• Containers
– Have opening and closing tags of same name
– ‘/’ is used for closing e.g. <html>…</html>

• Non-containers
– Don’t have a closing tag
– ‘/’ is used at the end of same tag for closing e.g.
<br />, <input type=“text” />

@akshaymathu

26

Display
• Block
– Take up complete available width by default
– Consecutive elements stack vertically

• Inline
– Take up width only equal to the content
– Consecutive elements stack horizontally
– Typically word-wrap

@akshaymathu

27

Writing Text
• Text can be written directly in body
• It is a good to have it in blocks
– <p>…</p>
• Block display
• Some default style

– <div>…</div>
• Block display
• No default style

– <span>…</span>
• Inline display
• No default style

@akshaymathu

28

Headings
• Preformatted text size
– Seven sizes are available i.e. h1 … h7
– Defaults can be overridden by CSS

• Important for SEO
<h1>This is heading</h1>

@akshaymathu

29

Bulleted List
• Can be un-ordered (<ul>) or numbered (<ol>)
• List items (<li>) are shown indented
• Can be multilevel and mixed
<ol>
<li>item1</li>
<ul>
<li>sub item1</li>
</ul>
</ol>
@akshaymathu

30

Taking Input via Form Elements
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Text box: <input type=“text” />
Radio button: <input type=“radio” />
Check box: <input type=“checkbox” />
Button: <input type=“button” />
Hidden: <input type=“hidden” />
Multiline Text box: <textarea></textarea>
Dropdown/List:
<select>
<option>…</option>
…
</select>
@akshaymathu

31

Making it Look Different
• Look can be defined in style attribute of an
element
<h3 style=“color: #aaa;
background-color: #eee;
font-size: 16px; width: 100%;
padding: 5px;>This is Heading3
as I want</h3>
@akshaymathu

33

Font
• Font-face
– Name of font to be used

• Font-family
– Multiple font names in order

• Font-size
– Text size in any unit i.e. px, percentage, em

• Font-weight
– Bold or regular
@akshaymathu

34

Changing Colors
• Color value can be specified in many ways
– Hex RGB is mostly used i.e. #rrggbb

• Background-color
– Specifies color of background fill

• Color
– Specifies color of text

• Border-color
– Specifies color of border line
@akshaymathu

35

Box Model
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Width
Padding
Border
Margin
Position
Z-index
Top/Bottom
Left/Right
@akshaymathu

36

Where to write style?
• Inline
– As ‘style’ attribute of an element

• Style block
– On page in <style>…</style> block

• CSS file
– In an external file

• This is also the preference order for applying
style
@akshaymathu

37

Defining CSS
• Multiple styling properties can be grouped
together
• Element(s) where to apply style is determined
by CSS selector
– Multiple CSS selectors may refer to an element

• All properties are applied to the element

@akshaymathu

38

CSS Selectors
• Tag name
a {color: blue;}
• ID
#my_unique_a {color: red;}
• Class

.common_class {color:#ccc;
margin:5px;}
• Compound
.common_class a {color: green;}
• Psudo
a:hover, a:visited {color: #ccc;}
@akshaymathu

39

CSS Frameworks
• Provide ready-to-use collection of classes for
common requirements
– Grid
– Navigation bars
– Form elements
– Buttons
–…

• Bootstrap is the great one
@akshaymathu

40

JavaScript
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Born in 1995 at Netscape
Not at all related to Java
Syntax influenced by C
Interpreted ECMA scripting lanuage
Dynamically typed
Object Oriented as well as Functional
Prototype based
@akshaymathu

43

Javascript
• Object Oriented
– But different from other OO languages

• Single threaded
• Runs in its sandbox
– Has full access to the objects on the page
– Has restricted access to other pages or client
machine file-system

@akshaymathu

44

Typical Usage
• Web programing
– Client side
• Web pages
• Browser plugins

– Server side
• SSJS (not in use)
• NodeJS

• PDF documents
• Desktop Widgets
• MongoDB
@akshaymathu

45

Comments
• Single line
– Starts with //
– Can also be used after a statement

• Multi line
– Starts with /* and ends with */

@akshaymathu

47

Statements
• Case sensitive
• Ignore whitespace
• Semicolon (;) is used as delimiter for
statements
• Block of statements is delimited by curly
braces ({})

@akshaymathu

48

Output
• Visible to all using DOM functions
document.write(„Hello‟);
alert(„How are you‟);

• For developers in console
console.log(“This is working”);

@akshaymathu

49

Variable
• Explicitly defining is optional
– JS runtime automatically defines as needed
– Defining all variables with ‘var’ keyword is good

• Loosely typed
– No need to define the type (int, str etc.)

• Dynamically typed
– Type changes at runtime as the value changes
var my_var = „Hello‟;
my_var = 6;
@akshaymathu

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Data Types
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String: “1”, “Hello! How are you”
Number: 1, 2, 121.22
Boolean: true, false
Array: [1, “1”, false, {a: 10}]
Object: {lang: “JS”, val: my_var}
Null: null
Undefined: undefined
Functions: function(){}
Date: Mon, 23 Sep 2013 12:18:54 GMT
typeof “1” // String
@akshaymathu

51

Operators
• Arithmetic
+, -, *, /,
%, ++, --

• Assignment
=, +=, -=,
*=, /=, %=

• Concatenation
+

• Comparison
==, ===, !=,
!==, >, <,
<=, >=
• Logical
&&, ||, !
• Conditional
() ? :
@akshaymathu

52

Conditional Blocks
• If… else if … else
If (age > 18){
can_vote = true;
} else {
can_vote = false;
}
Or
can_vote = (age>18) ? true : false;
@akshaymathu

53

For Loop
• For
for (i=0; i<array.length; i++){
console.log(array[i]);
}
• For/in
for (item in array){
console.log(item);
}
@akshaymathu

54

While Loop
• While
while (is_extra_water){
drain();
}
• Do/while
do {
drain();
} while (is_extra_water);
@akshaymathu

55

Function
• Code block that executes on ‘call’
//define the function
function say_hello(name){
alert(„Hello! „ + name);
}
//call the function
say_hello(„Akshay‟);
@akshaymathu

57

Function Arguments
• Any number of arguments can be passed without
declaring
• Named arguments are not supported

say_hello(1); // Hello! 1
say_hello(); // Hello! undefined
say_hello(„Akshay‟, „Mathur‟);
//Hello! Akshay
@akshaymathu

58

Naming a Function
function my_func(){}
• A function may not have a name
function(){};

my_func = function(){};
@akshaymathu

59

Variable Scope
• By default all variables are global
• Variables defined with ‘var’ keyword are local to
the function
• It is assumed that all variables are defined in the
first line
function(){
var my_var = „Hello‟;
console.log(msg);
var2 = 6;

}
@akshaymathu

60

Return Values
• Anything can be returned from a function
using return statement
function sqr(x){
var sq = x * x;
return sq;
}

var four_sq = sqr(4);
@akshaymathu

61

Other Facts
• A function can be assigned to a variable
• A function can be defined within another function
• A function can return a function
function sqr(){
sq = function (x){
return x * x * x;
};
return sq;
}
My_sqr = sqr(); // function
My_sqr(3);
// 27
@akshaymathu

62

Global Functions
• encodeURI(),
encodeURIComponent()
Encodes a URI
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•

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decodeURI(),
decodeURIComponent()

Decodes a URI
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•

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escape() Encodes a string
unescape() Decodes an

•

String() Converts an object's
value to a string
Number() Converts an object's
value to a number

•

•

a value is a finite, legal number
isNaN() Determines whether a
value is an illegal number

parseInt() Parses a string and
returns an integer
parseFloat() Parses a string

and returns a floating point
number

encoded string
•

isFinite() Determines whether

eval() Evaluates a string and

executes it as if it was script code

@akshaymathu

63

Objects
• Everything in JS is an object (instance)
“string”.length // 6
“str”.length.toFixed(2) // “3.00”
[„hell‟, „o!‟].join(„‟) // „hello!‟

• Custom objects can also be defined

@akshaymathu

66

JSON
• Javascript Object has a key and a value
• Key is always string
• Value can be of any type
– Including another JSON object

A = {key1: value1, key2: value2};
or
A = new Object();
A[„key1‟] = value1;
A.key2 = value2;
@akshaymathu

67

Object as Namespace
• It is a good practice to group variables and
functions together in an object rather than
keeping them global
var user = {};
user.name = “Akshay”;
user.greet = function(){
alert(„Hello!„.concat(user.name);
};
@akshaymathu

68

Object as Named Argument
• Objects can be passed to a function as an argument
• They proxy for named arguments
Say_hello = function (options){
if (typeof options === „Object‟){
options.msg = (options.msg)?
options.msg : ‟Hello!‟;
}
alert(options.msg + „ „ + options.name);
}
Say_hello({name: „Akshay‟});
@akshaymathu

69

Server Side Dynamism
• At web server
• Ability to execute a program in context of a web
request
– The program takes input from the request
– The program creates a HTML page as output
• Web browser understands only HTML

• Embedded scripting technologies make it simpler
– Allow the program to be inserted within an HTML
page
• PHP, ASP, JSP etc.
@akshaymathu

72

Client Side Dynamism
• At web browser
– Javascript

• Ability to change properties of elements on
the web page on user’s action
– Text color, image source etc.
– On click, on hover etc.

• Ability to validate Form input without the
round trip
@akshaymathu

73

Document Object Model
• Window Object
– Represents the browser window
– All Javascript functions and variable are attached
here by default

• Document Object
– Represents the page rendered inside the window
– All HTML elements are available here
• In the hierarchy they are attached

@akshaymathu

74

Manipulating the Web Page
• Get programmatic handle of an HTML element
via Document Object Model (DOM)
var el =
document.getElementByID(
„a_unique_id‟);
• Change desired property of the element
el.src = “my_photo.png”
@akshaymathu

75

Changing Style
• Access to inline style properties is via style
object
text_color = el.style.color

• Change desired style attribute
el.style.fontSize = “16px”

@akshaymathu

76

Responding to User Actions
• Browser raises an event on user action
– A few of them are onclick, onkeypress

• A JavaScript function can be called when the
event happens
el.onclick = function(){
alert(„User clicked!‟);
}

@akshaymathu

77

presents

Creating Single Page Web App
Series of 3 workshops
Full Day
Hands-on

1. Simple Web Pages
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Introduction to Web and its evolution
Web page basics and HTML tags
Styling elements
JavaScript basics
Introduction to DOM
Changing style using JavaScript
Simple DOM manipulation
Responding to user actions
@akshaymathu

80

2. Dynamic Web Pages
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•
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Jquery JavaScript Framework
Handling DOM events
Getting data asynchronously via AJAX
Client side dynamism using JavaScript
templates
• Simplify JS coding via CoffeeScript
• Writing JS classes (prototypes)
@akshaymathu

81

3. Single Page App
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Understanding MVC concepts
Introduction BackboneJS and UnderscoreJS
Using Backbone models, views and router
Dealing with collections
Custom events and their handlers
Adjusting URLs for making browser buttons
work
@akshaymathu

82

Document Object Model
• Window Object
– Represents the browser window
– All Javascript functions and variable are attached
here by default

• Document Object
– Represents the page rendered inside the window
– All HTML elements are available here
• In the hierarchy they are attached

@akshaymathu

83

Manipulating the Web Page
• Get programmatic handle of an HTML element
via Document Object Model (DOM)
var el =
document.getElementByID(
„a_unique_id‟);
• Change desired property of the element
el.src = “my_photo.png”
@akshaymathu

84

JS Framework
• Library for simplifying JS coding
– Jquery is most popular

• Provides simple interface and syntactic sugar
for common JS work
– Selecting DOM element
– DOM traversal and manipulation
– Event handling

• Takes care of cross browser and cross version
issues
@akshaymathu

85

Jquery
• Takes care of cross browser and cross version
issues
• Library for simplifying JS coding
– Everything is via functions
– Same function for get and set

• Provides simple interface and syntactic sugar for
common JS work
– Selecting DOM element
– DOM traversal and manipulation
– Event handling
@akshaymathu

86

Javascript Templates
• Dynamically creates HTML code in JS
– Data driven HTML
– Allows variable substitution, looping and
conditional statements

• Generated HTML is inserted into the DOM for
changing part of the page on-the-fly

@akshaymathu

87

Using Template
<script type="text/x-jquery-tmpl”
id=”photo">
<img src=“${photo_url}”
title="${name}" />
</script>

<script type="text/javascript”>
template = $(‟#photo').template();
t_html = $.tmpl(template, data);
$(“#container”).html(t_html);
</script>
@akshaymathu

88

AJAX
• A way in web browser to communicate with
server without reloading the page
• XmlHttpRequest (XHR) object can also create
HTTP request and receive response
– The request happens asynchronously
• Other operations on page are allowed during the
request

– Received data does not render automatically
• Data needs to be received in a callback function and
used programmatically
@akshaymathu

89

AJAX Call
$.ajax({
url: „/my_ajax_target‟,
type: „POST‟,
DataType: „json‟,
data: {id: 2},
success: function(response){
alert(„Hello! „ + response.name);
},
error: function(){
alert(„Please try later‟);
}
});
@akshaymathu

90

CoffeeScript
• A language with simple syntax
– No semicolons and braces
– Resembles to English
– Indentation decides the code blocks

• Compiles into Javascript
– Provides syntactic sugar for boilerplate code
• Manage variable scope
• Class instead of prototype

– Generates good quality, error free code
@akshaymathu

91

Cofeescript to Javascript
greet_me = (name) ->
greeting_word = 'Hello!'
alert "#{greeting_word} #{name}”
Compiles to
greet_me = function(name) {
var greeting_word;
greeting_word = 'Hello!';
return alert("" + greeting_word
+ " " + name);
};
@akshaymathu

92

BackboneJS
• Provides MVC structure for Javascript
– The model object holds data
– The view object handles visual elements and
interactions
– The controller object glues everything together and
provides communication amongst objects

• Custom Events help writing good code and
eliminates use of global variables
– The event object allows raising and handling custom
events
@akshaymathu

93

BackboneJS code in Coffeescript
class LoginModel extends Backbone.Model
class LoginView extends Backbone.View
initialize: =>
@template = $(‟#login_template').template()
@render()
render: =>
$(@el).html $.tmpl(@template, @model.toJSON())
events:
'click #login_btn' : ‟login_handler‟
login_handler: (ev) =>
window.mpq_track ‟Login Click‟
class LoginController extends Backbone.Router
initialize: =>
@l_model = new LoginModel window.app_info
@l_view = new LoginView model: model, el: ‟#login_div‟

@akshaymathu

94

Thanks

http://www.quora.com/Akshay-Mathur

@akshaymathu
@akshaymathu

95

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