4. The Beatles was one of the most commercially successful and significantly praised acts in the
history of popular music. The English rock band formed in Liverpool in 1960.The Beatles starred
in their first feature film ‘A Hard Day’s Night’ in 1964.
https://www.youtube.com/watch?v=70QfHtKdh_0
The Beatles took music videos to another level with their next video and started using the codes
and conventions that modern post productions teams know today, such as dramatic lighting,
unusual camera angles and rhythmic editing
5.
6.
7. The 1970's saw the music video change with more
emphasis on just the artist singing. This style lead to
music videos to the "Cross-Cutting" stage where the song
would portray a story that accompanied the lyrics and
"cross-cuts" to the artist singing it. However the key to
this innovation was the editing process, dealing with more
professional techniques like "Chroma-Key".
https://www.youtube.com/watch?v=s3Q80mk7bxE
Michael Jackson I want you back
8.
9.
10. This style started a whole new era for the music video and the introduction of "Top
of the pops" which would promote the music and then created a competion
between artists for the first time.
https://www.youtube.com/watch?v=fJ9rUzIMcZQ
The video was very innovative. It was the
first where the visual images took
precedence over the song.
11.
12.
13. THE BUGGLES-VIDEO KILLED THE RADIO STAR
In 1981 it was the introduction of "MTV" and the first video aired was "Video killed
the radio star", it was a real break-through in the evolution of music videos and as
you can see it was a very high-budget video in which we can see more development
in editing such as "Over-laying". MTV was responsible for the success of artists like
Madonna as it played a central role as marketing.
https://www.youtube.com/watch?v=W8r
-tXRLazs
14.
15.
16. MICHAEL JACKSON-THRILLER
This video was the pioneer of the 'Storyline' video which has a plot, almost like a
'mini' movie. It contains sophisticated visuals and it took the music industry to
another level. Now music videos were really being seen as promotion and made
into high-budget productions.
https://www.youtube.com/watch?v=sOnqjkJTMaA
17.
18.
19. One of the most famous music videos to date would be Madonna’s Material Girl from
1985. The video became massively famous as it was similar to Marilyn Monroe’s
Diamonds Are A Girls Best Friend from 1953. Both videos are extremely popular and
well known for their sense of style but how Madonna has used the intertextual
reference to Marilyn’s video makes it so well remembered because she is in a way
carrying on Marilyn’s video as you can tell from the actual songs they both represent
the same things.
https://www.youtube.com/watch?v=DNSUOFgj97M
20.
21.
22. Over the past 10 or so years, the power of technology has massively increased.
YouTube has been created which is a site containing live performances and special
music videos so we have our choice of which to watch. Also iTunes, iPod have been
created which means we can travel with music and not have to bother with the
watching of the music. So video didn’t really kill the radio star, As well as this, a lot
more effects have been accessible for creating videos so they look a lot more
modernised with increased quality and some more futuristic.
in the current music video era that we live in today the adoption of the 'Sex
Appeal' of females has monopolised the music industry, rather than choosing the
more traditional methods because they are less profitable
