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                      PRE PRESENTATION OF     RESEARCH REPORT<br />UNDER SUPERVISION OFDr. Amit Gautam <br />             ...
CONTENTS<br />TOPIC<br />INTRODUCATION<br />OBJECTIVE<br />COMPETITOR<br />RESEARCH<br />FINDING<br />
Hargharmai Hindustan<br />Topic :“SERVICE PROVIDED BY MARUTI SUZUKI<br />SERVICE  CENTER IN VARANASI”<br /> <br />
INTRODUCTION:--`<br />  Maruti Suzuki is one of India's leading automobile                    manufacturers and the market...
Maruti Suzuki cars<br />
OBJECTIVE:--<br /><ul><li>To have knowledge about  the company.
To know about it’s product and it’s competitors.
To assess the customer satisfaction level regarding the services of Maruti service.
To find out facility provided by the Maruti  service centre in Varanasi city</li></li></ul><li>Maruti Suzuki India limited...
Industry :-                            Auto Motive
Headquarters :-                    Delhi, INDIA
Key people :-                    Mr.  Shinz Nakanishi</li></ul>managing Director & CEO<br /><ul><li>Product :-            ...
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Abhyappt

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  1. 1. PRE PRESENTATION OF RESEARCH REPORT<br />UNDER SUPERVISION OFDr. Amit Gautam <br /> ASSOCIATE PROFESSOR SMS, Varanasi<br />Presented By<br /> Abhay Kr Singh <br /> IB/04/01<br />
  2. 2. CONTENTS<br />TOPIC<br />INTRODUCATION<br />OBJECTIVE<br />COMPETITOR<br />RESEARCH<br />FINDING<br />
  3. 3. Hargharmai Hindustan<br />Topic :“SERVICE PROVIDED BY MARUTI SUZUKI<br />SERVICE CENTER IN VARANASI”<br /> <br />
  4. 4. INTRODUCTION:--`<br /> Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment.<br /> Maruti Suzuki was the first company in India to <br /> mass-produce and sell more than a million cars.<br /> Maruti cars are very popular due to their low and<br /> 50 to 60 % uses to use This company car it maintenance cost and efficient service provide<br /> by the Maruti service centers .<br /> Maruti Suzuki is the largest automobile<br /> manufacturer in India. <br />
  5. 5. Maruti Suzuki cars<br />
  6. 6. OBJECTIVE:--<br /><ul><li>To have knowledge about the company.
  7. 7. To know about it’s product and it’s competitors.
  8. 8. To assess the customer satisfaction level regarding the services of Maruti service.
  9. 9. To find out facility provided by the Maruti service centre in Varanasi city</li></li></ul><li>Maruti Suzuki India limited <br /><ul><li>Type:- Public(BSE Maruti,NSE Maruti)
  10. 10. Industry :- Auto Motive
  11. 11. Headquarters :- Delhi, INDIA
  12. 12. Key people :- Mr. Shinz Nakanishi</li></ul>managing Director & CEO<br /><ul><li>Product :- Auto mobile
  13. 13. Revenue :- US$ 14.8 billion (2009)
  14. 14. Parent :- Suzuki Motor Corporation
  15. 15. Seles(Fy09) :- 5,64,842 Cars</li></li></ul><li>Competitor in Market<br />Maruti Suzuki 43%<br />TATA 26%<br />Mahindra motor 19%<br />Hyundai 8%<br />Other 4%<br />
  16. 16. Research :-- <br /><ul><li>Market Research was conducted to know: </li></ul> Customers feedback <br /> Suggestions <br /><ul><li>Using the list of active and inactive Maruti service we tried to find out why?</li></ul> Some use the Service frequently - Active<br /> Some did not used the Service – Inactive<br /><ul><li>Limitation of the Market research done by us:</li></ul>Customers were only those who used Maruti Service.<br /> Time was the major constraint…<br />The Maruti-Suzuki Service centre……………<br />
  17. 17. FINDING:--<br /> Most of the Varanasi people uses 43% prefer Maruti car.<br />The car holder firstly goes to service centre.<br />Normally people in this city use car to office to home & some time other work.<br />The Maruti car mileage in a liter 10-16 KM lumsum’ .<br />Maruti holder user Maruti parts.<br />All the Maruti user are satisfy his service .<br />There are some additional facilities provided by Maruti service centre .<br /> Maruti service centre is best quality provide to our customer.<br />The service centre is quality mantras with car. <br />
  18. 18.  Conclusion:--<br />Maruti is expanding it’s product basket by offering value proposition on different income levels……<br />Small and fuel efficient cars becoming increasingly important for domestic market…..<br />Suzuki gaining globally on back of small car profit, economics of scale make India on alternative manufacturing destination for India………. <br />
  19. 19. THANK<br />You<br />
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