reebok class project for mba students

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it is useful for mba 2nd sem students for giving presentation in class of marketing subject. it contains slides on the study of reebok as a brand.

it is useful for mba 2nd sem students for giving presentation in class of marketing subject. it contains slides on the study of reebok as a brand.

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Transcript

  • 1.  
  • 2. VAIBHAV AMIT CHAITANYA RAHUL
  • 3. CONTENTS
    • INTRODUCTION
    • PRODUCTS
    • MAJOR COMPETITORS
    • PROMOTIONAL STRATEGIES
    • BASIC
    • CURRENT
    • OUTLETS
  • 4. INTRODUCTION
    • Reebok began in 1895 in a part of the UK known as Bolton and the founders were Joe and Jeff Foster natives of UK.
    • The company’s original name was Mercury Sports but was renamed ‘Reebok’ in 1958.
  • 5. CONTD….
    • Reebok is a British producer of athletic footwear, apparel, and accessories. In January 2006, Reebok became a subsidiary of Adidas after the company acquired Reebok International Limited for $8 billion. The company’s global headquarters are in Boston, Massachusetts and the UK head office is located in Lancaster.
  • 6. PRODUCTS OF REEBOK
    • FOOTWEAR
    • SPORTS
    • WOMEN
    • APPAREL
    • KIDS
  • 7. MAJOR COMPETITORS
    • NIKE
    • PUMA AG
    • FILA
  • 8.  
  • 9.  
  • 10.  
  • 11. PROMOTIONAL STRATAGIES
    • ADVERTISING THROUGH MEDIA
    • BANNERS AND HOARDINGS
    • SPONSORING FAMOUS PERSONALITIES
    • PROMOTION BY COLLABORATING WITH SOME FAMOUS BRANDS
    • RATE CUT AND DISCOUNTS
  • 12. ADVERTISING THROUGH MEDIA
    • VIA TELEVISION
    • VIA NEWS PAPER & MAGZINES
    • VIA INTERNET
  • 13. BANNERS AND HOARDINGS
    • BY PUTTING BANNERS AND HOARDINGS AT EYE CATCHING PLACES.
    • THESE MAY INCLUDE MALLS, STADIUMS, CROWED MARKETS.
  • 14. SPONSORING FAMOUS PERSONALITIES
    • TO GENRATE AND MAINTAIN CUSTUMER RELIABILITY REEBOK KEEPS ON HIRING EMINIENT PERSONALITIES.
    • FOR INSTANCE:
    • M.S. DHONI (INDIAN CRICKET CAPT)
    • BIPASHA BASU(MODEL & ACTRESS)
    • RYAN GIGGS(FOOT BALL PLAYER)
  • 15.  
  • 16. COLLABORATING WITH SOME FAMOUS BRANDS
    • TO ENHANCE THE SALE REEBOK COLLABORATES WITH DIFFERENT COMPANIES.
    • EXAMPLES:
    • LG(2005)
    • TVS(2008)
  • 17. CURRENT PROMOTIONAL ACTIVITIES
    • UPTO 40% OFF DISCOUNT ON ALL REEBOK PRODUCTS
    • TIE UP WITH VIDEOCON- FREE REEBOK ACCESSORIES WITH SOME VIDEOCON PRODUCTS
    • SPONSORING INDIAN CRICKET TEAM AND EPL’S CLUB BOLTON
    • BRAND AMBASSADORS OF REEBOK- M.S DHONI, BIPASHA BASU, RYAN GIGGS, YAO MING, MICHAEL JORDAN.
  • 18. VARIOUS OUTLETS OF REEBOK IN DELHI, FARIDABAD
    • BG04, ANSAL PLAZA, KHELGAON MARG N.DELHI
    • 28B KHAN MARKET N.DELHI
    • C48 LAJPAT NAGAR II N.DELHI
    • G4 GROUND FLOOR SOUTH EX.I N.DELHI
    • GROUND FLOOR CROWN INTERIOR PLAZA FARIDABAD
  • 19. THANKS