Social networks in medical education


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Lecture presented at RCSI Institute of Leadership, Dubai for students of MSc in Leadership and Health Professions Education. December, 2013.

Clarify the evolving role of social media as an instructional tool.

Identify the most popular social media networks.

Consider challenges faced by educators using social media.

Discuss the role social media can play in student centered and blended learning.

Provide live examples from University of Sharjah.

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  • Social networks in medical education

    1. 1. ONLINE SOCIAL NETWORKS IN MEDICAL EDUCATION LEARNING OUTCOMES Dr. Akram Jaffar Akram PAULINE JOYCE Jaffar, Ph.D. DR. Assistant Professor of Human Anatomy College of Medicine, University of Sharjah INSTITUTE OF LEADERSHIP Dr. Akram Jaffar
    2. 2. Selected citations • • • Dr. Akram Jaffar • Jaffar A. 2013. Exploring the Use of a Facebook Page in Anatomy Education. Anat Sci Ed. Published online ahead of print 10 Sep 2013. DOI: 10.1002/ase.1404. Jaffar A. 2012. YouTube: An emerging tool in anatomy education. Anat Sci Ed. 5(3):158-164. Jaffar A. 2013. Tips for Using YouTube in Medical Education. Iraqi J. Med. Sci. 11(2):102-108. Jaffar A & Al-Moslih A. 2014. What difference is “iTunes U” course making to anatomy learners? accepted as oral presentation at the 2014 Canadian Conference on Medical Education. Dr. Akram Jaffar
    3. 3. Objectives Clarify the evolving role of social media as an instructional tool. • Identify the most popular social media networks. • Consider challenges faced by educators using social media. • Discuss the role social media can play in student centered and blended learning. • Dr. Akram Jaffar • Provide live examples from University of Sharjah. Dr. Akram Jaffar
    4. 4. The “Net Generation” The “Net Generation” has attitudes, expectations, and learning styles reflecting the environment in which they were raised. This environment is different from that which existed when faculty were growing up. • Medical educators in the 21st century must accommodate this learning style. • Dr. Akram Jaffar • Social networking sites have the potential to improve learning. Dr. Akram Jaffar
    5. 5. Web 2 Social networking sites use Web 2.0 technologies to share a user-focused approach. • Users actively participate in content creation and editing through open collaboration between members of communities of practice. • Dr. Akram Jaffar • Social networks can change the way students learn and communicate, as well as improve interactions between faculty and students. Dr. Akram Jaffar
    6. 6. Dr. Akram Jaffar Top 5 Social Platforms Globally Dr. Akram Jaffar
    7. 7. Dr. Akram Jaffar Arab Social Media Report Dr. Akram Jaffar
    8. 8. UoS, College of Medicine 100% Students with Online Social Network Account 92% 90% 86% 80% 70% 62% 60% 52% 53% 2011 46% 50% 2012 40% 40% 2013 29% 30% 19% 20% 14% 11% 7% 5% Dr. Akram Jaffar 10% 5%4% 6% 3% 0% Facebook YouTube Twitter Google+ Linkedin Tumblr Myspace No account Dr. Akram Jaffar
    9. 9. Facebook Dr. Akram Jaffar • Facebook is becoming an increasingly significant element of online social culture for medical students. Dr. Akram Jaffar
    10. 10. Uses of Facebook in higher education • • Dr. Akram Jaffar • • • Establish relationships with students through university Facebook Pages. Students collaboration not only for social reasons but for informal learning purposes. Student-Faculty communication beyond face-to-face office hours through instant messaging feature. Students collaboration in a course for learning. Support classroom teaching through faculty guidance. Dr. Akram Jaffar
    11. 11. Pros and cons of Facebook in higher education Dr. Akram Jaffar • • • Motivates students’ participation and enables students' reflections. Prepares students for lifelong learning and communication. More convenient and satisfactory to use than traditional tools. Dr. Akram Jaffar
    12. 12. Pros and cons of Facebook in higher education Dr. Akram Jaffar • • • • Traditional learning management systems are accessible to all learners. It is used primarily for social and daily activities. Serves as more of a distraction than a learning tool. Concerns about privacy issues. Dr. Akram Jaffar
    13. 13. Facebook account features Dr. Akram Jaffar • • • Timeline (personal profile) Group Page Dr. Akram Jaffar
    14. 14. Use a Facebook Page and not a Timeline account Dr. Akram Jaffar • • Privacy and safety issues. Evaluation and feedback. Dr. Akram Jaffar
    15. 15. Dr. Akram Jaffar Integrative and collaborative services Dr. Akram Jaffar
    16. 16. Dr. Akram Jaffar Insights Dr. Akram Jaffar
    17. 17. Dr. Akram Jaffar Insights Dr. Akram Jaffar
    18. 18. Facebook is no more a site merely for social activities • • • • • Dr. Akram Jaffar • 96% were using Facebook in education. 84% agreed that Facebook could be a suitable learning environment. 80% were aware of privacy settings on Facebook. 78% would like tutors to interact with via Facebook. 64% feel safe to express their opinion freely on a Facebook Page administered by a faculty member. 36% considered the harm of Facebook to exceed the benefit. Dr. Akram Jaffar
    19. 19. Facebook Page is appropriate to supplement traditional anatomy education Communicate with tutor on academic matters Increase understanding Improve exam self-confidence Dr. Akram Jaffar 100% • • • 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 83%-89% followed the Page. 94% rated the Page as very good or excellent. 89% perceived the Page to be effective in contributing to their learning experience. Dr. Akram Jaffar
    20. 20. Dr. Akram Jaffar Educate students about principles of social media ethics and etiquette Dr. Akram Jaffar
    21. 21. Accept friend requests from students • Dr. Akram Jaffar • Faculty self-disclosure through Facebook has a positive impact on student motivation, affective learning, classroom climate, and course outcomes. Provide an opportunity to guide students in their responsible use of Facebook technology. Dr. Akram Jaffar
    22. 22. Provide the opportunity and let students choose freely Dr. Akram Jaffar • Facebook should not constitute a mainstream for education but a support for classroom teaching and to add some social, historical and artistic blends to education in order to encourage students’ collaboration and enthusiasm. Dr. Akram Jaffar
    23. 23. Mobile learning frontiers Dr. Akram Jaffar • People who use Facebook on their mobile devices are twice as active on Facebook as non-mobile users (Facebook, 2013). Dr. Akram Jaffar
    24. 24. • • • • Dr. Akram Jaffar • More than 1 billion unique users visit YouTube each month Over 4 billion hours of video are watched each month on YouTube 72 hours of video are uploaded to YouTube every minute 25% of global YouTube views come from mobile devices Traffic from mobile devices tripled in 2011 YouTube press statistics, 13 April, 2013 Dr. Akram Jaffar
    25. 25. Videos in medical education Dr. Akram Jaffar • • • • Support classroom teaching. Self-directed learning. Revision. Continuous medical education. Dr. Akram Jaffar
    26. 26. Advantages of using a YouTube channel • • • • Dr. Akram Jaffar • Encourage learners to reflect on the material in an environment in which they are accustomed to. YouTube Analytics lets the channel owner monitor the performance of the channel and videos with up-to‐date metrics and reports. YouTube videos can be used in different context in other courses, besides own for which they were created. The teaching material can be used by others in multiple applications without losing authorship rights. Increase visibility of teachers’ work and allows finding new synergies between different departments in the same or different institutes. Dr. Akram Jaffar
    27. 27. Dr. Akram Jaffar EDU ( is home to high quality educational content from around the world. Dr. Akram Jaffar
    28. 28. How to evaluate an educational YouTube video? Dr. Akram Jaffar • The unregulated nature of the information contained within user generated wiki sites is potentially dangerous to those seeking online information. Dr. Akram Jaffar
    29. 29. Criteria of rapid selection • • • • • Dr. Akram Jaffar • Page number on which the video was located. Duration. Date the video was uploaded. Number of views. Engagement parameters extracted from video statistics including likes, dislikes, shares and subscriptions driven. Video category. Dr. Akram Jaffar
    30. 30. Dr. Akram Jaffar Channel information • • • • Number of subscribers. Number of uploaded videos on the channel Channel views. Whether the channel is dedicated for educational videos or not. Dr. Akram Jaffar
    31. 31. Subjective quality assessment Dr. Akram Jaffar • • • • Appropriateness of content. Objective fulfilment. Communication skills of the presenter. Audio-visual quality. Dr. Akram Jaffar
    32. 32. Dr. Akram Jaffar How to create your educational video? Dr. Akram Jaffar
    33. 33. Dr. Akram Jaffar YouTube EDU Playbook Guide Dr. Akram Jaffar
    34. 34. Khan Academy Dr. Akram Jaffar • The project is funded by donations, now with significant backing from the Bill & Melinda Gates Foundation and Google. Dr. Akram Jaffar
    35. 35. Dr. Akram Jaffar YouTube analytical tool Dr. Akram Jaffar
    36. 36. Dr. Akram Jaffar YouTube analytical tool Dr. Akram Jaffar
    37. 37. Micro-videos Dr. Akram Jaffar • • Vine: 6-second video Instagram: 15-second video Dr. Akram Jaffar
    38. 38. Twitter Dr. Akram Jaffar • • • Microblog. SMS of the internet. 140 character resume and social media footprint. Dr. Akram Jaffar
    39. 39. The Twitter glossary • Dr. Akram Jaffar • • Hashtags – #MedEd – #SoMe Lists Glossary – RT – MT – #FF Dr. Akram Jaffar
    40. 40. Potential uses of Twitter in education • • • Dr. Akram Jaffar • • • Sharing online resources. Connecting to others around the world. Back channel during lecture/ presentation (using event specific hashtags). students can go back to Twitter to review, reflect, study key points shared. Virtually attend conferences, workshops, conventions, etc. (via #hashtags). Brainstorming and sharing ideas. Publicity for important events, blog posts, websites, podcasts, videos, live meetings/discussions, etc. Dr. Akram Jaffar
    41. 41. Dr. Akram Jaffar Getting started Dr. Akram Jaffar
    42. 42. Social media in student centered and blended education Dr. Akram Jaffar • Use of social media contributes to blended learning and student centered education and culminates in flipping classrooms Dr. Akram Jaffar
    43. 43. Social media in student centered and blended education Dr. Akram Jaffar • Use of social media can be integrated into technologybased learning by means of mobile handheld devices. – iTunes U courses initiated in parallel with classroom teaching were used as a single platform mapped against the academic calendar to integrate related material on social networking sites and benefit from the interactive and collaborative environment of these platforms. Dr. Akram Jaffar
    44. 44. Concluding remarks Dr. Akram Jaffar • A wider educational use of online social media should be adopted not only because students are embracing their use, but for their inherent potentials in boosting learning. • Technological tools cannot completely replace practical sessions or classroom interactive teaching. Dr. Akram Jaffar
    45. 45. Dr. Akram Jaffar Thank Dr. Akram Jaffar