Email entregabilidade rp_akna
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Email entregabilidade rp_akna

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Email entregabilidade rp_akna Email entregabilidade rp_akna Presentation Transcript

  • Email & EntregabilidadeLouis BucciarellliCountry Manager, Return Path Brasil#Returnpath_BR
  • OPORTUNIDADE
  • 32 milhões de brasileiros usarameCommerce em 2011
  • DESAFIO
  • Lixo/Spam.Não tem Click.Não tem ROI.
  • IPR = Inbox Placement Rate 40%? 60%? 80%?Source: Return Path Deliverability Benchmark Report, 2H11
  • Entregabilidade de Email: Média Brasileira 7 entre 20 emails enviados nunca chegam na caixa de entrada.Source: Return Path Deliverability Benchmark Report, 2H11
  • Entregabilidade no Brasil Source: Return Path
  • Estudo – Benchmark Report Email that is being blocked and flagged as spam increases by 24% In Brazil, over 35% of emails not reaching the inbox Reputation, overload and confusion take their toll on deliverability Rates www.returnpath.net/landing/globaldeliverability2h11
  • Por que meus emails são bloqueados?
  • Os ISPs tomam decisõesde filtragem baseados nareputação de um sender. Baixa reputação = bloqueio!
  • Tudo Tem a Ver Com Reputação!
  • Sender Score™
  • SenderScore™ e Reputação
  • Sender Score Benchmark (Global) Taxa de Ingresso à Caixa de Entrada Sender Score Gmail Hotmail Yahoo 0 - 50 26% 35% 47% 51 - 60 30% 30% 52% 61 - 70 32% 36% 56% 71 - 80 39% 41% 62% 81 - 90 62% 61% 80% 91 - 100 81% 80% 90%
  • Sender Score™ Benchmark (Brasil) Tendências Regionais Sender Score Média de um Região Médio Cliente Return Path North America 67 90 United States 67 90 Brazil 16 84
  • Estudo – Sender Score™ Over 85% of email messages received by ISPs are classified as spam Tougher standards on email sender reputation metrics are resulting in decreased Inbox Placement Rates The majority of businesses scored between 60 and 89, and saw only 68% of their messages delivered on average IPR for senders with scores over 90 are as much as 33% better than for those with scores between 81-90 http://landing.returnpath.net/SSreport
  • Mobile Email
  • Mobile Can Make or Break Email Marketing Source: Return Path
  • Engajamento
  • A Importância do Engajamento R$ 8.00 * R$ 3.00 R$ 0.30 R$ 0.03 Experiences Services GoodsCommodities * www.economist.com
  • O Cliente no Controle My Campaigns
  • Criar Engajamento com Personalização
  • Criar Engajamento com Participação
  • Criar Engajamento com Experiências
  • Certificação
  • Certificação Improved deliverability to major ISPs Automatic image enablement at Hotmail Preferential spam filter treatment Reduced volume throttling restrictions
  • Let’s Connect!Louis Bucciarelli: louis@returnpath.net http://br.returnpath.net/blog/