Email entregabilidade rp_akna

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Email entregabilidade rp_akna

  1. 1. Email & EntregabilidadeLouis BucciarellliCountry Manager, Return Path Brasil#Returnpath_BR
  2. 2. OPORTUNIDADE
  3. 3. 32 milhões de brasileiros usarameCommerce em 2011
  4. 4. DESAFIO
  5. 5. Lixo/Spam.Não tem Click.Não tem ROI.
  6. 6. IPR = Inbox Placement Rate 40%? 60%? 80%?Source: Return Path Deliverability Benchmark Report, 2H11
  7. 7. Entregabilidade de Email: Média Brasileira 7 entre 20 emails enviados nunca chegam na caixa de entrada.Source: Return Path Deliverability Benchmark Report, 2H11
  8. 8. Entregabilidade no Brasil Source: Return Path
  9. 9. Estudo – Benchmark Report Email that is being blocked and flagged as spam increases by 24% In Brazil, over 35% of emails not reaching the inbox Reputation, overload and confusion take their toll on deliverability Rates www.returnpath.net/landing/globaldeliverability2h11
  10. 10. Por que meus emails são bloqueados?
  11. 11. Os ISPs tomam decisõesde filtragem baseados nareputação de um sender. Baixa reputação = bloqueio!
  12. 12. Tudo Tem a Ver Com Reputação!
  13. 13. Sender Score™
  14. 14. SenderScore™ e Reputação
  15. 15. Sender Score Benchmark (Global) Taxa de Ingresso à Caixa de Entrada Sender Score Gmail Hotmail Yahoo 0 - 50 26% 35% 47% 51 - 60 30% 30% 52% 61 - 70 32% 36% 56% 71 - 80 39% 41% 62% 81 - 90 62% 61% 80% 91 - 100 81% 80% 90%
  16. 16. Sender Score™ Benchmark (Brasil) Tendências Regionais Sender Score Média de um Região Médio Cliente Return Path North America 67 90 United States 67 90 Brazil 16 84
  17. 17. Estudo – Sender Score™ Over 85% of email messages received by ISPs are classified as spam Tougher standards on email sender reputation metrics are resulting in decreased Inbox Placement Rates The majority of businesses scored between 60 and 89, and saw only 68% of their messages delivered on average IPR for senders with scores over 90 are as much as 33% better than for those with scores between 81-90 http://landing.returnpath.net/SSreport
  18. 18. Mobile Email
  19. 19. Mobile Can Make or Break Email Marketing Source: Return Path
  20. 20. Engajamento
  21. 21. A Importância do Engajamento R$ 8.00 * R$ 3.00 R$ 0.30 R$ 0.03 Experiences Services GoodsCommodities * www.economist.com
  22. 22. O Cliente no Controle My Campaigns
  23. 23. Criar Engajamento com Personalização
  24. 24. Criar Engajamento com Participação
  25. 25. Criar Engajamento com Experiências
  26. 26. Certificação
  27. 27. Certificação Improved deliverability to major ISPs Automatic image enablement at Hotmail Preferential spam filter treatment Reduced volume throttling restrictions
  28. 28. Let’s Connect!Louis Bucciarelli: louis@returnpath.net http://br.returnpath.net/blog/

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