Your SlideShare is downloading. ×
0
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Email entregabilidade rp_akna
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Email entregabilidade rp_akna

189

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
189
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Email & EntregabilidadeLouis BucciarellliCountry Manager, Return Path Brasil#Returnpath_BR
  • 2. OPORTUNIDADE
  • 3. 32 milhões de brasileiros usarameCommerce em 2011
  • 4. DESAFIO
  • 5. Lixo/Spam.Não tem Click.Não tem ROI.
  • 6. IPR = Inbox Placement Rate 40%? 60%? 80%?Source: Return Path Deliverability Benchmark Report, 2H11
  • 7. Entregabilidade de Email: Média Brasileira 7 entre 20 emails enviados nunca chegam na caixa de entrada.Source: Return Path Deliverability Benchmark Report, 2H11
  • 8. Entregabilidade no Brasil Source: Return Path
  • 9. Estudo – Benchmark Report Email that is being blocked and flagged as spam increases by 24% In Brazil, over 35% of emails not reaching the inbox Reputation, overload and confusion take their toll on deliverability Rates www.returnpath.net/landing/globaldeliverability2h11
  • 10. Por que meus emails são bloqueados?
  • 11. Os ISPs tomam decisõesde filtragem baseados nareputação de um sender. Baixa reputação = bloqueio!
  • 12. Tudo Tem a Ver Com Reputação!
  • 13. Sender Score™
  • 14. SenderScore™ e Reputação
  • 15. Sender Score Benchmark (Global) Taxa de Ingresso à Caixa de Entrada Sender Score Gmail Hotmail Yahoo 0 - 50 26% 35% 47% 51 - 60 30% 30% 52% 61 - 70 32% 36% 56% 71 - 80 39% 41% 62% 81 - 90 62% 61% 80% 91 - 100 81% 80% 90%
  • 16. Sender Score™ Benchmark (Brasil) Tendências Regionais Sender Score Média de um Região Médio Cliente Return Path North America 67 90 United States 67 90 Brazil 16 84
  • 17. Estudo – Sender Score™ Over 85% of email messages received by ISPs are classified as spam Tougher standards on email sender reputation metrics are resulting in decreased Inbox Placement Rates The majority of businesses scored between 60 and 89, and saw only 68% of their messages delivered on average IPR for senders with scores over 90 are as much as 33% better than for those with scores between 81-90 http://landing.returnpath.net/SSreport
  • 18. Mobile Email
  • 19. Mobile Can Make or Break Email Marketing Source: Return Path
  • 20. Engajamento
  • 21. A Importância do Engajamento R$ 8.00 * R$ 3.00 R$ 0.30 R$ 0.03 Experiences Services GoodsCommodities * www.economist.com
  • 22. O Cliente no Controle My Campaigns
  • 23. Criar Engajamento com Personalização
  • 24. Criar Engajamento com Participação
  • 25. Criar Engajamento com Experiências
  • 26. Certificação
  • 27. Certificação Improved deliverability to major ISPs Automatic image enablement at Hotmail Preferential spam filter treatment Reduced volume throttling restrictions
  • 28. Let’s Connect!Louis Bucciarelli: louis@returnpath.net http://br.returnpath.net/blog/

×