Until recently, our jobs were relatively easy: to acquire + convert visitors on the website. But today a company’s presence on the Web goes far beyond just its website. It includes behaviorally targeted ads, personalized emails, mobile, and social applications. Not to mention offline interactions.
This multichannel world requires web analysts to learn many new tricks. But you don’t need to reinvent the wheel from scratch. By working together with your colleagues from the direct marketing discipline you can tap into sophisticated methods (and tools) that were developed over the past decade.