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Streamlining Your Revenue Generating Service Lines

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Brain, spine and orthopedic surgical procedures represent more than $20 billion in U.S. healthcare expenditures. As our population grows and ages, the incidence of neurological, spine and orthopedic …

Brain, spine and orthopedic surgical procedures represent more than $20 billion in U.S. healthcare expenditures. As our population grows and ages, the incidence of neurological, spine and orthopedic related disorders and diseases will continue to rise. Under the irons of declining revenues, payor reimbursements and advances in minimally invasive surgical procedures, hospitals, health systems and physicians are starting to understand the major importance of defining themselves by niche programs – Centers of Excellence (COE).


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  • 1. TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com STREAMLINING YOUR REVENUE GENERATING SERVICE LINES Establishing a Neuroscience, Orthopedic or Spine Center of Excellence DECEMBER 2 – 3, 2010 – SAN FRANCISCO, CA Featuring an Exclusive Site Tour of the UCSF Orthopaedic Institute at Mission Bay Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive edge and meet the increasing patient demand. Register 3 Attendees, Get the 4th Free… Robert Theis Wende Fedder, RN, MBA BSN Executive Director, Neurosciences KEYNOTE SPEAKERS Clinical Director, Neuroscience Institute INOVA HEALTH SYSTEM ALEXIAN BROTHERS HOSPITAL Eula McKinney, MsHA NETWORK Director, Spine, Ortho, Surgery Service Lines Barbara Mancini, BSN, MBA, CNRN UNIVERSITY OF SAN FRANCISCO Kathy Huffman Director, Neuroscience Service Line MEDICAL CENTER Administrator, Center for Neurological INOVA HEALTH SYSTEM Restoration and Center for Pediatric Brian Leonard Purchasing Manager Neurology UNIVERSITY OF SAN FRANCISCO CLEVELAND CLINIC James Ecklund Chairman, Department of Neurosciences, MEDICAL CENTER _______________ Marcia Friesen, RN, BS , FAIHQ, Inova Fairfax Hospital, Medical Director, FACHE President & CEO Neurosciences Roundtable & Workshop Leaders: ORTHOPAEDIC ADVANTAGE INOVA HEALTH SYSTEM Michael Graham Director, Spine Services, Planning & Product Erin Carroll Development Physicians Relations Specialist Leanna Krukowski, RN MSN SPINE-HEALTH Clinical Services Director, Orthopedic & PRIORITY CONSULT Neuroscience Service Line ******************** Brian Asmussen SAINT MARY’S HEALTH CARE Howard Gershon, FACHE Director of Neurosurgery Service Line Principal METHODIST BRAIN AND SPINE NEW HEIGHTS GROUP ******************** INSTITUTE Teri L. Holwerda RN, MSN Marshall Steele, MD Linda Kuhlman Nurse Practitioner, Spine & CEO Manager Orthopedic Service Line, Neurosciences MARSHALL | STEELE Director Med-Surg-Ortho Department SAINT MARY’S HEALTH CARE MOUNT NITTANY MEDICAL CENTER EVENT PARTNERS: INTERACTIVE PANEL DISCUSSION EVENT SPONSORS:  Service Line & Practice Development  Future Industry Challenges & Trends  Telemedicine Within Your Service Line ***To become an event partner or SPECIAL THINK-TANK SESSION sponsor, please contact us directly***  Share Best Vendor Companies  Innovative Internet Marketing  Next Critical Steps For Your Program
  • 2. QQAAA TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com STREAMLINING YOUR REVENUE GENERATING SERVICE LINES Establishing a Neuroscience, Orthopedic or Spine Center of Excellence DECEMBER 2 – 3, 2010 – SAN FRANCISCO, CA Featuring an Exclusive Site Tour of the UCSF Orthopaedic Institute at Mission Bay Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive edge and meet the increasing patient demand. CONFERENCE THEME: Brain, spine and orthopedic surgical procedures represent more than $20 billion in U.S. healthcare expenditures. As our population grows and ages, the incidence of neurological, spine and orthopedic related disorders and diseases will continue to rise. Under the irons of declining revenues, payor reimbursements and advances in minimally invasive surgical procedures, hospitals, health systems and physicians are starting to understand the major importance of defining themselves by niche programs – Centers of Excellence (COE). TOPICS OF DISCUSSION INCLUDE:  The Future of Neuro, Ortho and Spine – Emerging Trends, Forecasting and Strategic Opportunities  Achieving Operational Excellence, Optimized Patient Care and Revenue Generating Service Lines  Building a Strong Brand Image Utilizing Innovative Marketing Strategies and Techniques  Organizational Structure, Joint Planning, Clinical Programs and Core Competencies  Incorporating Pediatric Care Within Your Neuroscience, Orthopedic and/or Spine Program  Establishing a Clear and Concise Strategic and Implementation Plan  Recent Advances In Spine Surgery and Spinal Techniques  Establishing a Neuroscience, Orthopedic and/or Spine Center of Excellence (COE)  Utilizing An Internal System for Allocating Resources and Finances  Jumpstart Your Program To Gain Competitive Advantage – Paving The Way To Joint Care Accreditation  Bridging The Neuro-Ortho-Spine Gap – Centralizing Your Service Lines  Physician Strategies and Inter-Network Hospital Alignment  Service Line Strategy and Development, Implementing Matrix Management  Optimizing Profitability and Maximize Reimbursement Within Your Centers of Excellence (COE)  The Impact of Advanced Technology – Incorporating Emerging Technologies Within Your Service Line  Recruitment/Retention: How to Successfully Recruit and Retain Physicians and Top Nurses To Your Program  Best Practices to Improve Patient Navigation, Customer Satisfaction and Effective Communication of KPI’s  Strategic Planning and Positioning, Understanding Market Performance, Adapting to a Changing Market  Joint Ventures Involving Shared Equipment, Technology, Clinical Services and Medical Facilities  A Tele-Neuro Approach – Maximize Revenue and Manpower By Utilizing Telemedicine  Operational Performance, Revenue Impact, Capital Investment, Ease of Implementation  Integrating Service Lines With Existing Hospital Functions and Processes  Community Education and Referral Development; Outcomes for Evidenced Based Decision Support  The Future of Pediatric Healthcare: Emerging Trends, Forecasting & Strategic Opportunities  Developing A State-of-the-Art Pediatric Center of Excellence (COE): Improve Patient Care & Outcomes, While Increasing Revenue  Developing a Comprehensive Pediatric Health-Oriented Clinical Intake Center to Better Assess the Patient’s Unique Health Care Needs  New Technologies That Foster Long-Term ROI Through Benchmarking Strategies TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com
  • 3. TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com STREAMLINING YOUR REVENUE GENERATING SERVICE LINES Establishing a Neuroscience, Orthopedic or Spine Center of Excellence DECEMBER 2 – 3, 2010 – SAN FRANCISCO, CA Featuring an Exclusive Site Tour of the UCSF Orthopaedic Institute at Mission Bay Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive edge and meet the increasing patient demand. WHO WILL BE THERE: This conference is designed for Senior Level Executives, Vice Presidents, Administrators, Directors and Managers within hospitals, health systems, federal and state agencies, as well as healthcare consultants. Academic Medical Centers, Teaching Hospitals, and Community Hospitals are also encouraged to attend. KEY TITLE(S):  Vice President/Director, Neuroscience Service Line  Vice President/Director, Pain Management Services  Vice President/Director, Neuroscience(s)/Neurology  Neuroscience Service Line Director  Vice President/Director, Perioperative Services  Vice President/Director, Business Development  Vice President/Director, Surgical Services  Vice President/Director, Strategic Planning  Vice President/Director, Neuro Critical Care  Ortho/Spine/Neuro Coordinator  Vice President/Director, Spine Services/Spine Service Line  Director, Acute Care Services/ICU  Vice President/Director, Rehabilitation Services  CEO, COO, CNO  Vice President/Director, Physical Medicine  Vice President/Director, Clinical Services  Vice President/Director, Pain Management  Vice President/Director, Orthopedics  Administrative Director, Stroke Services  Neuroscience, Orthopaedic, Stroke Coordinator  Medical Director  Vice President/Director of Rehabilitation  Pediatrics, Pediatric Services  Vice President/Director of Stroke TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com
  • 4. TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com STREAMLINING YOUR REVENUE GENERATING SERVICE LINES Establishing a Neuroscience, Orthopedic or Spine Center of Excellence DECEMBER 2 – 3, 2010 – SAN FRANCISCO, CA Featuring an Exclusive Site Tour of the UCSF Orthopaedic Institute at Mission Bay Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive edge and meet the increasing patient demand. CONFERENCE DAY 1: 8:00 AM – 8:30 AM Registration & Continental Breakfast & Exhibits 8:30 AM – 8:45 AM Chairperson’s Welcoming Remarks 8:45 AM – 10:00 AM ***KEYNOTES*** PERFORMANCE IMPROVEMENT STRATEGIES: ACHIEVE OPERATIONAL EXCELLENCE, OPTIMIZED PATIENT CARE AND COST EFFECTIVE SOLUTIONS WITHIN YOUR SPINE SERVICE LINE (Extended Segment) Eula McKinney, Director, Spine, Orthopaedics, Surgery Service Line, UNIVERSITY OF CALIFORNIA SAN FRANCISCO MEDICAL CENTER AND Brian Leonard, Purchasing Manager, UNIVERSITY OF CALIFORNIA SAN FRANCISCO MEDICAL CENTER (Case-Study Focused) The rationale for implementing a NeuroSpine and/or OrthoSpine Center of Excellence (COE) is twofold: first, to provide operational excellence; and second, to improve the efficiency or effectiveness of existing service lines. In this session, Eula will cover the financial implications involved with developing a successful comprehensive NeuroSpine & OrthoSpine Centers of Excellence (COE); strengthening physician alignment across service lines to increase quality outcomes, sustain cost effective patient care and operational excellence; strategies on maximizing profit margins without compromising quality of care; and maintaining physician buy-in.  How To Strengthen MD Relationships Across Ortho/Neuro Service Lines  Effective Communication of KPI’s To Drive Process Improvements  How To Build A Multidisciplinary Team Approach  Developing Strategies In Cost Containment  Evidence-Based Approach Strategies 10:00 AM – 10:30 AM Mid-Morning Refreshments and Exhibits 10:30 AM – 11:15 AM RE-FORMING YOUR SERVICE LINES Howard Gershon FACHE, Principal, NEW HEIGHTS GROUP SOMETHING WAS MISSING: BRIDGING(414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com TO REGISTER: Please Call THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A NEUROSURGERY PRACTICE
  • 5. (Case-Study Focused) Hospitals and health systems are pursuing service line strategies for a variety of reasons; volume growth and program development are probably the most common reasons cited, but lowered cost and improved quality are also frequent expectations. As we look to life under reform, those organizations that have invested in service lines will have a clear advantage over those who have not. Although implementation of a service line strategy presents a host of challenges, this can in fact, serve as a catalyst for change in the organization. However, choosing the right model to fit your situation will be key to enhancing your organization’s ability to succeed.  Understand the Challenges in Implementing Service Line Management in Healthcare and its Implications  Review Popular Service Line Organizational Models  Learn How to Determine the Most Appropriate Approach to Service Line Management for Your Organization  Identify Strategies for Addressing the Key Barriers to Successful Implementation of Service Lines 11:15 AM – 12:00 PM MAKING OF THE HAUENSTEIN CENTER – OUR HURDLES AND HIGHLIGHTS Leanna Krukowski, RN MSN, Clinical Services Director, Orthopedic & Neuroscience Service Line, SAINT MARY’S HEALTH CARE AND Teri L. Holwerda, RN, Nurse Practitioner, Spine and Neurosciences, SAINT MARY’S HEALTH CARE SOMETHING WAS MISSING: BRIDGING THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A NEUROSURGERY PRACTICE (Case-Study Focused) Leanna & Teri will discuss “The Making of The Hauenstein Center”. Why it was developed? The vision and future goals of the center will be discussed in detail. The duo will discuss the process of working with their patients, physicians, families, and others in the community to develop the center. Developing an upscale Service Line Center is another way of “thinking outside the box”. Making the environment comfortable for your patients and their families only leads to one conclusion – Patient Satisfaction. In addition, they will cover the recruitment and retention strategies they have implemented to recruit and retain top nurses, physicians, and administrators.  Financing Large-Scale Projects – Partners, Philanthropy, Funding Options  Developing An Upscale Specialized Care Unit – Neuroscience, Orthopedic and/or Spine Center  Bridging the Neuroscience Gap – Bringing Together Our 7 Neuroscience Specialty Programs  Financial Implications – What Are The Financial Benefits? ROI?  Joint Partnerships – Saint Mary's and The Van Andel Research Institute and Michigan State University College of Human Medicine 12:00 PM – 1:00 PM Networking Luncheon and Exhibits 1:00 PM – 1:45 PM THE MAKING OF THE HAUENSTEIN CENTER – OUR HURDLES AND HIGHLIGHTS SOMETHING WAS MISSING: BRIDGING THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A Linda Kuhlman, Manager Marcia Friesen, RN, BS, FAIHQ, FACHE, President and CEO, ORTHOPAEDIC ADVANTAGE AND NEUROSURGERY PRACTICE Director Med-Surg-Ortho Department, MOUNT NITTANY MEDICAL CENTER Orthopedic Service Line, (Case-Study Focused) In a highly competitive marketplace, it is imperative that Spine Centers find ways to differentiate their patient care services. This can be accomplished by designing new, innovative approaches to patient care and seamless delivery systems that will provide patients an excellence experience that will foster growth and success. Triage processes, comprehensive patient education and efficient care delivery systems will significantly contribute to the bottom line.  Engage Key Stakeholders and the Workforce (Physicians, Administration, Patients and Staff) in the Design and Implementation of the Ideal Patient Experience Using the Malcolm Baldrige Quality Performance Excellence Model  Create the “One Stop Shop” Model of Efficient, High Quality Patient Care that Differentiates Your Center  Identify Standards of Performance to Designate Your Spine Center of Excellence as a Top Performer  Create a Culture of Data Driven, Continual Process Improvement for your Spine Center of Excellence  Developing Key Clinical and Financial Performance Metrics  Integrate Key Clinical Delivery Systems Including Case Management and Patient Education into the Care Processes to Improve Overall Patient Outcomes TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com
  • 6. 1:45 PM – 2:15 PM Afternoon Break and Exhibits 2:15 PM – 3:00 PM QUALITY OF CARE, OPERATIONAL EXCELLENCE, EMERGING TRENDS AND STRATEGIC OPPORTUNITIES SOMETHING WAS MISSING: BRIDGING THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A NEUROSURGERY PRACTICE Wende Fedder, RN, MBA, FAHA, Clinical Director, Neuroscience Institute, ALEXIAN BROTHERS HOSPITAL NETWORK (Case-Study Focused) Wende will discuss the steps needed to integrate a quality of care plan within your stroke service line. She will cover what steps to follow to ensure Joint Commission Certification achievement and why it is an important milestone to accomplish. She will stress why one of the most critical steps required for creating a Center of Excellence (COE) is to establish a strong networking system.  Integrating a Quality of Care Plan Within Your Stroke Service Line – Improve Delivery of Treatment and Care  Joint Commission Certification – The Do’s and Don’ts  ARRA – What To Expect?  Establishing a Strong Stroke Center Network – Key Marketing and Branding Strategies 3:00 PM – 4:30 PM STRATEGIC INTERACTIVE ROUNDTABLE DISCUSSION SOMETHING WAS MISSING: BRIDGING THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A NEUROSURGERY PRACTICE Sponsored By: This interactive roundtable discussion will offer an intimate and strategic platform for all participants to brainstorm, share ideas and decipher what is needed to accomplish the next step towards excellence within your service line and organization. Openly discuss business models, technological innovations, policy activities, innovative marketing strategies and other factors that have the greatest impact on the development and excellence of your programs. ***Audience Participation Is Highly Encouraged. Topics of Discussion: Michael Graham, Priority Consult – Session Leader Howard Gershon, New Heights Group – Session Leader  Future Challenges and Highlights In The Neuroscience, Orthopedic and Spine World  The Future of Patient Matched Technologies and Advancements  Next Critical Steps For Your Program – What Programs to Focus on?  The Cost and Economics of a COE – Determine the True Costs of Establishing and Running a COE 4:30 PM – 5:00 PM Chairperson’s Closing Remarks – End of Day Questions ----END OF DAY 1---- SOMETHING WAS MISSING: BRIDGING THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A CONFERENCE DAY 2: NEUROSURGERY PRACTICE 8:00 AM – 8:30 AM Registration, Continental Breakfast & Exhibits 8:30 AM – 9:30 AM SPECIAL THINK-TANK SESSION – Increase & Sustain Revenue, Build A Stronger Brand Image SOMETHING WAS MISSING: BRIDGING THE GAP BETWEEN SURGICAL AND NON-SURGICAL CARE IN A NEUROSURGERY PRACTICE Sponsored By: Erin Carroll, Spine-health – Session Speaker Marcia Friesen, Orthopaedic Advantage – Session Speaker This session will cover unique ways to increase and sustain revenue within your service line. Meet and merge your minds to determine best practices within your program. Discover new and distinctive ways to market, grow and sustain your program. Think outside the box and bring your ideas, suggestions and comments to this session. ***Audience Participation Is Highly Encouraged. TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com
  • 7. Topics of Discussion:  Reimbursement Issues, Healthcare Reform, Rising Costs  Smart Internet Marketing for Your Spine Center  Share Top Vendors Companies and Experiences – Rate Your Vendor Company  Forming Strategic Partnerships – Benefits of Gain-Sharing 9:30 AM – 10:30 AM PAVING THE WAY TO JOINT CARE ACCREDITATION (Extended Segment) James Ecklund, Chairman, Department of Neurosciences, Inova Fairfax Hospital, Medical Director, Neurosciences, INOVA HEALTH SYSTEM, AND Barbara Mancini, BSN, MBA, CNRN, NEA-BC, Director, Neuroscience Service Line, INOVA HEALTH SYSTEM AND Robert Theis, Executive Director, Neurosciences, INOVA HEALTH SYSTEM (Case-Study Focused)  Establishing a Pediatric Spine Center of Excellence and its Financial Implications  Improving Out The Door Times, Patient Navigation, Reimbursement Techniques  Innovative Stroke Techniques, Strategies and Technologies  Physician and Inter-Network Hospital Alignment 10:30 AM – 11:00 AM Mid-Morning Break and Exhibits 11:00 AM – 11:45 AM KNOW YOUR BUSINESS – OUTCOMES, BUSINESS REVIEW MODELS, SCORECARDS, ETC. Kathy Huffman, Administrator, CLEVELAND CLINIC – CENTER FOR NEUROLOGICAL RESTORATION & CENTER FOR PEDIATRIC NEUROLOGY (Case-Study Focused)  Overview of the Center for Neurological Restoration  Multi-Specialty Team Dedicated to the Medical and Surgical Treatment of Movement, Psychiatric Pain and Peripheral Nerve Disorders)  Overview of the Center for Pediatric Neurology  Cleveland Clinic Outcomes Reporting/Outcomes Books  Cleveland Clinic Business Review Models 11:45 AM – 1:00 PM Networking Luncheon and Exhibits 1:00 PM – 3:00 PM INTERACTIVE STRATEGIC WORKSHOP – Workshop Leader & Topics TBA 1:30 PM – 3:00 PM EXCLUSIVE IN-DEPTH SITE TOUR OF UCSF ORTHOPAEDIC INSTITUTE (Limited to 20 Attendees Max) The UCSF Orthopaedic Institute is a major new center that is the most comprehensive location in the Bay Area for outpatient treatment, research and training in musculoskeletal conditions, injuries and sports medicine. The Institute covers 42,000 square feet in a new building at 1500 Owens Street. The space increases clinic capacity with 28 exam rooms, four operating rooms and two procedure rooms. It brings together 125 faculty, specialists, nurses, research scientists, residents, technicians, physical therapists and staff currently working in sites across San Francisco. This tour is restricted to 20 attendees maximum. ***Register Early To Reserve Your Spot. 3:00 PM – 3:15 PM Afternoon Break and Exhibits 3:15 PM – 4:00 PM BRIDGING THE NEURO, ORTHO, SPINE GAP – BEST PRACTICES IN ESTABLISHING A PEDIATRIC CENTER OF EXCELLENCE Brian Asmussen, Director of Neurosurgery Service Line, METHODIST BRAIN AND SPINE INSTITUTE - METHODIST HEALTH SYSTEM Topics of Discussion to Be Announced Shortly… TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com
  • 8. 4:00 PM – 4:45 PM ESTABLISHING A STROKE CENTER OF EXCELLENCE (COE) Liz Hogan, MPA, FACHE, Manager, Neuroscience & Pain Management, OVERLOOK HOSPITAL, ATLANTIC HEALTH (Case-Study Focused) The State of New Jersey was an early adopter of legislation establishing the stroke center concept, and Overlook Hospital in Summit, NJ was the first hospital in the state to be licensed as a Comprehensive Stroke Center. Also certified by the Joint Commission as a Primary Stroke Center, Overlook Hospital, under the auspices of the health system’s Atlantic Neuroscience Institute, has taken a leading role in developing a stroke system of care in NJ. Recipient of American Stroke Association’s Gold Performance Achievement Award for reaching a minimum of 85% compliance in Get With The Guidelines standards for at least two years, Overlook is one of 4 hospitals in the nation to have done more than 100 mechanical clot retrievals. Part of the Atlantic Health system, the Institute serves 11 New Jersey counties and offers a highly-specialized inpatient neuroscience intensive care and nursing unit, comprehensive stroke, brain tumor, epilepsy and spine programs, in addition to neuro-interventional radiology diagnostics and treatment. In this presentation, Liz will outline the differences between “primary” and “comprehensive” stroke centers as defined by the State of NJ and discuss how Overlook has honed the key drivers of operational excellence: effective communication between patients and providers; standardized processes and protocols; access to resources and technology; and clinical expertise and specialized services.  Establishing a Successful Stroke Center of Excellence (COE)  Outline The Differences Between Primary & Comprehensive Stroke Centers  Operational Excellence, Effective Patient/Provider Communications  Joint Commission Stroke Certification Process – Leading Developmental Processes 4:45 PM – 5:00 PM Chairperson’s Closing Remarks As we do at the end of all of our events, we look to take some time to brainstorm ideas with our participants to determine what event topics we should focus on next. Be part of this critical Think-Tank Group and receive periodic updates and a discounted group rate towards any MindStream event. CLOSE OF CONFERENCE – Thank You For Joining Us! CONFERENCE INFORMATION: Pre-Event Speaker Questions: To ensure that our speakers answer as many questions as possible, please email some of your pre-event speaker questions to info@mindstreamedu.com. Please provide the speaker name and question in your email. Questions – Must be received no later than November 26, 2010. Shuttle Transportation: A private shuttle provides service to the Mission Bay area. This shuttle service is currently free of charge and open to Mission Bay and employees, customers and residents. The shuttle runs from Powell Street (which is very close to both of the group hotels) to Owens Street (where the UCSF Conference Center is located). Service Operates to/from Hours of Operation Frequency Mission Bay Shuttle Powell Street BART Monday-Friday th Caltrain (4 & King) 7am to 10am 17 to 30 min. th Mission Bay – 4 Street, 3:45pm to 8pm Owens, Berry Street ***Catch the shuttle at Powell BART at the 835 Market Street entry to Westfield Center*** For more information on the Mission Bay TMA, please contact: (800) 428-5588 TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com
  • 9. TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com STREAMLINING YOUR REVENUE GENERATING SERVICE LINES Establishing a Neuroscience, Orthopedic or Spine Center of Excellence DECEMBER 2 – 3, 2010 – SAN FRANCISCO, CA Featuring an Exclusive Site Tour of the UCSF Orthopaedic Institute at Mission Bay Highlighting the modern trends, pioneering strategies, and best case studies from leading healthcare organizations that have implemented successful revenue generating service lines geared to improve organizational outcome, gain competitive edge and meet the increasing patient demand. CONFERENCE VENUE: Mission Bay Conference Center @ UCSF 1675 Owens Street San Francisco, CA 94143 (866) 431-UCSF SITE TOUR: UCSF Orthopaedic Institute at Mission Bay 1500 Owens Street San Francisco, CA 94111 (415) 353-9400 GROUP HOTELS: At the Hotel Palomar (Kimpton) – Rate of $169.00 – www.hotelpalomar-sf.com At the Hotel Monaco (Kimpton) – Rate of $159.00 – www.monaco-sf.com Early Bird Normal Registration Registration CD Documentation Registration Pricing Expires 07/15/2010 Expires 11/29/2010 Onsite Registration Package Spine-Health Members $1,095 $1,295 $1,595 $199 ACPE or ACHE Members $1,095 $1,295 $1,595 $199 Sponsor Referrals $1,095 $1,295 $1,595 $199 All Others $1,195 $1,495 $1,595 $299 (Attendee registration includes entrance to event, all catered meals, panel discussions, think-tank sessions, networking reception (if available) and CD documentation) PAYMENT: Payment must be received within 5 days of registering if paying by corporate check. Credit card payments are processed immediately. You will receive a paid or unpaid invoice shortly after registering TO REGISTER: Please Call (414) 349-3142 Or Visit Our Registration Page – www.mindstreamedu.com