SWOT ANALYSIS ON NOKIAS People trust Nokia for quality W operating system(symbian) isproducts. not user friendly• Nokia has a strong market share. •Nokia is not able to find a• Nokia uses good technology. competitive software for ANDROID• Effective advertisement and and IOS.market communication. •The company is still a product• Not only a tool for business but oriented business.has an item of everydayconvenience.O It can use an ANDROID T It’s market share has reduced due tooperating system. competition from ANDROID and IOS•There is highest growth in phones.markets such as CHINA and •Samsung has the highest market share inLATIN AMERICA. INDIA compared to NOKIA.•Reducing its price and giving •Samsung has come out withmore features. cheap but good technology phones.•Building a worldwide supplier
FUTURE IMPROVEMENTSNokia should study their market carefully.The whole market is being attracted by ANDROID (which is cheap but gives you awesome technology) and IOS (which is expensive but better than NOKIA’s operating system, SYMBIAN).If NOKIA comes out with ANDROID phones it may be able to recover it’s lost market share.Nokia has the potential to come up with better quality phones it just needs a better operating system.
FUTURE THREATS AND HOW TO OVERCOME IT Well this year SAMSUNG has INDIA’s largest market share, which once belonged to NOKIA. This is happening in almost all parts of the world. Even in the US, APPLE has given a tough competition. In order to overcome this competition NOKIA needs to improve its operating system, i.e. either improve its SYMBIAN processor or get in ANDROID. That should do it as NOKIA’s quality and customer service is already good.