PR_Akamon and Taringa! reach an agreement to offer online social games to 70 million users in Latin America

Akamon and Taringa! reach anagreement to offer online socialgames to 70 million users in LatinAmericaThe exclusive agreement will give users of Taringa! in Spain and Latin Americaaccess to all Akamon’s traditional social gamesAkamon forecasts the doubling of a current 6 million registered users in lessthan a year, and expects to strengthen its leadership in Latin AmericaBarcelona, 12 April 2012 – Akamon Entertainment Ltd, the international online socialgaming company specialising in traditional games with portals in Spain, France andBrazil, has reached an agreement with Taringa!, the social networking content leaderin Latin America, which has more than 70 million unique montly users, making Akamonthe exclusive provider of online social games on Taringa!.The deal will help Akamon to strengthen its expansion across Latin America, whereTaringa! has been leading the market since 2006, with more than 17.5 millionregistered users. Vicenç Martí, CEO at Akamon Entertainment says: ‘Strategicpartnerships such as that achieved with Taringa! will allow Akamon to reinforce itsleadership in traditional social games and presents a real challenge for us, as weexpect to increase today’s 6 million registered users to 12 million before the end of theyear in a strategic geographical move for the company.’Meanwhile, Taringa! strengthens its diversification strategy, offering new andimproved features to its users, such as Taringa! Música. With this music streamingservice with social components both independent musicians and record companiesshare their music with users, and with it Taringa! aims to provide a high impactdefinitive solution for music on the Internet.A month after the launch of this service, which is still in its Beta phase and available tousers by invitation, the portal will now incorporate Taringa! Juegos, in exclusivepartnership with Akamon Entertainment. Hernán Botbol, Co-CEO of Taringa! says:‘The agreement reached with Akamon builds on our commitment to diversify contentand offer a richer social experience to our users.’

As a result of this deal between the two companies, Taringa! users can access the 30games in Akamon’s portfolio, most notably Chinchón, Parcheesi and Dominoes, andshare their experience with the whole global gaming community. The games are freefor all players in their basic version, and users who wish can subscribe for a Preemiumservice that includes rankings, the bazaar and special games rooms, all of whichprovides an even richer social experience. This Freemium model is geared towards alluser profiles.***About AkamonAkamon Entertainment Limited is an online social gaming company specialising intraditional games, operating in the south of Europe and Latin America via local portals–the market-leading Mundijuegos.com in Spain, Ludijogos.com in Brazil andMundijeux.fr in France. These sites are now supplemented with the partnership withTaringa! in Argentina, and the company will shortly be expanding into Mexico andItaly.With its development team based in Valencia and its business intelligence team inBarcelona, Akamon has a total of 40 employees who are highly specialised in theonline sector.Akamon’s portfolio consists of 30 traditional local casino-based games, such as Tute,Tarot, Roulette, Parchís, Poker and Dominoes. All the games incorporate socialfeatures and give players the opportunity to be part of a global gaming communitywhere they are online together and share their gaming experience, whether it be viaAkamon’s international portals, those of its partners or Facebook. Currently, nine ofthe games are on Facebook and the company is working to introduce three new gamesonto the social network each month, with the goal of broadening the gamingcommunity and so offering an even better online social experience.***About Taringa!Taringa! is the most visited entertainment and knowledge site in Latin America andSpain with a broad range of content, where users share information, news, music,videos and links. With more than 70 million monthly visitors, and 17.5 millionregistered users, the Taringa! community generates more than 8 million shares daily,with comments, creation of content, recommendations and users’ messages.

Taringa! Música is a new meeting point for artists – a new space for sharing musicacross the world, with the participation of artists and record companies, fromindependent to major labels, with whom the site is working to establish tradeagreements.***For more information, visit http://akamon.com or contact:Georgina Rifé i Domènech: 902 999 343press@akamon.com / Twitter: @AkamonLTD

PR_Akamon and Taringa! reach an agreement to offer online social games to 70 million users in Latin America

by Akamon Entertainment

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