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Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
Shifting Performance Strategies and Solutions for Mobile and Web Delivery
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Shifting Performance Strategies and Solutions for Mobile and Web Delivery

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Shifting Performance Strategies and Solutions for Mobile and Web Delivery (Akamai & Forrester) -- M.J. Johnson, Senior Product Marketing Manager at Akamai, and John Rymer, Vice President & Principal …

Shifting Performance Strategies and Solutions for Mobile and Web Delivery (Akamai & Forrester) -- M.J. Johnson, Senior Product Marketing Manager at Akamai, and John Rymer, Vice President & Principal Analyst at Forrester, presented this webinar on September 19, 2012.

This webinar addresses the four challenges of performance diversity and identifies a number of solutions that can be put in place to meet the rising expectations among online users today.

Learn more about Aqua Web Solutions: http://www.akamai.com/html/solutions/aqua-solutions.html

Learn more about Akamai: http://www.akamai.com/

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  • 1. © 2012 Forrester Research, Inc. Reproduction ProhibitedShifting Performance Strategies andSolutions for Mobile and Web DeliveryAkamai & ForresterSeptember 19, 2012
  • 2. © 2012 Forrester Research, Inc. Reproduction ProhibitedToday’s SpeakersMobile, Employee, Partner, HomeVideo, Voice, Social,Business Apps, WebM.J. JohnsonSenior Product Marketing ManagerAkamaiJohn RymerVice President & Principal AnalystForrester
  • 3. © 2012 Forrester Research, Inc. Reproduction ProhibitedWebinar interfaceMobile, Employee, Partner, HomeVideo, Voice, Social,Business Apps, WebVolume ControlAsk a question
  • 4. © 2012 Forrester Research, Inc. Reproduction ProhibitedAccelerating Innovation in a Hyperconnected World1 Gartner, 2 Cisco, 3 Akamai 4 McAfeeSECURITYCyber attackscost companiesup to $100,000/min4CLOUDCloud services marketwill grow >3x by2015 to $177B1MEDIAMore than 90% ofInternet traffic will bevideo in 2 years2MOBILE10:1 ratio of connecteddevices to Internetusers by 20203
  • 5. © 2012 Forrester Research, Inc. Reproduction ProhibitedThe world’s largest on-demand, distributed computing platformdelivers all forms of web content and applicationsThe Akamai Intelligent PlatformTypical daily traffic:More than 2 trillion requests servedDelivering over 5 terabits/second15-30% of all daily web trafficThe Akamai Intelligent Platform:100,000+Servers2,000+Locations80+Countries1,000+Networks700+Cities
  • 6. © 2012 Forrester Research, Inc. Reproduction ProhibitedThe Akamai Solution FamilyBroadcast VideoSoftware DistributionWeb Security Operator CDNCustom NetworksApplication PerformanceCloud PerformanceSite PerformanceMobile PerformanceAdvertising DecisionsAkamai Intelligent PlatformTMWeb security so youcan innovatefearlesslyOptimize andmobilize to growrevenuesEngage youraudience globally andat scaleMonetize yournetwork and controlcostsGain business agilityby leveraging cloudUnprecedented visibility, control and collaborationService & Support from Internet Experts
  • 7. © 2012 Forrester Research, Inc. Reproduction ProhibitedAkamai Intelligent PlatformTMOur Product VisionMobile, Employee, Partner, Home Tablets, Laptops, SmartphonesVideo, Voice, Social,Business Apps, WebCloud On-PremisesANYWHEREANY DEVICEANY EXPERIENCEAn Integrated Architecture & Cloud Platform
  • 8. Dealing With Performance Diversity(The Future Of Web Performance)John R. Rymer, Vice President & Principal AnalystSeptember 19, 2012
  • 9. 9Your performance strategies and solutions for mobile& and Web delivery must shift for you to win.
  • 10. © 2012 Forrester Research, Inc. Reproduction ProhibitedOur study suggests an impending crisisMore users accessing more dynamic content onmore devices pose a key performance issue.Customer expectations for online channels arerising.Online channels are growing in importance torevenue.Web performance teams are under-invested inadvanced performance techniques.10
  • 11. © 2012 Forrester Research, Inc. Reproduction ProhibitedOur study provides an “average” viewof performance needs and trends• Responses from 210 IT decision-makers in the US.• Most are in IT (72%). 24% in either eCommerce or customerservice/support.• Broad range of verticals represented.• Top: Retail (20%), financial services (16%), healthcare,education-nonprofits, manufacturing (10% each).• All respondents from organizations with 1,000 or moreemployees; 37% from orgs with 20,000+.• Online survey was conducted during April 2012.11
  • 12. © 2012 Forrester Research, Inc. Reproduction ProhibitedAre expectations among your entire user base (external and internal) for their Web applicationschanging compared to three years ago?Please tell us how for your external and internal users. Check all that apply.67%71%60%61%73%74%64%76%33%29%37%37%26%24%33%23%3%1%1%2%2%1%Other (Internal users)Other (External users)Continual app updates (Internal users)Continual app updates (External users)Faster response (Internal users)Faster response (External users)Richer content (Internal users)Richer content (External users)Rise Same FallBase: 210 US Enterprise IT decision makersExpectations on the rise!Source: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 201212
  • 13. © 2012 Forrester Research, Inc. Reproduction ProhibitedFor your top 5 applications …, which of the following factors are your organization’s biggest cause of Webperformance issues? (Customer-facing applications vs. Employee-facing applications)3%13%19%12%18%18%21%22%27%38%24%34%38%2%11%17%22%20%21%20%21%23%25%32%39%42%OtherIneffective IT team(s)Outdated Web infrastructureCompetitive pressuresMore users in distant geographical locationsUse of external APIs and 3rd party contentMore computationally demanding web sitesHigher user expectations and SLAsGreater number of Web applications to supportMore integration with internal systemsSupport of mobile devicesMore content (increasing page size)More users (increasing peak requests)Base: 210 US Enterprise ITdecision makersCustomer-facingEmployee-facingWhy? More, more, and still moreSource: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 201213
  • 14. © 2012 Forrester Research, Inc. Reproduction ProhibitedFor your top 5 applications …, which of the following factors are your organization’s biggest cause of Webperformance issues? (Customer-facing applications vs. Employee-facing applications)18%18%21%38%24%20%21%20%25%32%More users in distant geographicallocationsUse of external APIs and 3rd party contentMore computationally demanding web sitesMore integration with internal systemsSupport of mobile devicesBase: 210 US Enterprise ITdecision makersCustomer-facingEmployee-facing5 issues highlight new diversitySource: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 201214
  • 15. © 2012 Forrester Research, Inc. Reproduction Prohibited3rd party APIs add both functionalrichness and complexity15Which of the following types of 3rd party information/content services poses the biggest Webperformance challenges for your organization?1%5%8%7%10%7%18%22%22%7%3%9%9%16%10%15%25%1%6%8%12%9%11%17%14%11%OtherAdvertisementsNews feedsReviews, recommendations, and other productinformationAnalyticsBusiness-service provider APIsSocial networking servicesSoftware-as-a-service providerTechnical service provider APIs1 2 3Base: 210 US Enterprise IT decision makersSource: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012
  • 16. © 2012 Forrester Research, Inc. Reproduction ProhibitedCustomer-critical applications presentthe biggest performance challenges16Which of the following types of Web applications poses the biggest performance challenges foryour organization?4%5%5%7%7%12%14%14%33%4%14%10%11%12%15%8%16%8%10%12%8%13%8%9%14%9%8%7%7%11%13%9%4%12%8%4%8%5%7%8%7%5%10%7%5%Collaboration sitesCorporate InternetMarketing sitesInternal Web business applicationsMobile sitesB2B e-Commerce siteCorporate IntranetCustomer self-service applicationsConsumer e-Commerce site1 2 3 4 5Base: 210 US Enterprise IT decision makersSource: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012
  • 17. © 2012 Forrester Research, Inc. Reproduction ProhibitedThe 4 challenges of performancediversity171. Multiple channels and touchpoints2. Assembly of Web experience3. Geographic diversity4. Application vs. network latency
  • 18. © 2012 Forrester Research, Inc. Reproduction ProhibitedHow to conquer performance diversity18Measure(gain business &technical insight)Optimize(find performancesolutions)
  • 19. © 2012 Forrester Research, Inc. Reproduction ProhibitedThinking about potential revenue loss, do you quantify/capture the lost amount of revenue due to pageload delays for your customers or employees or partners?Base: 210 US Enterprise ITdecision makersBefore you say, “Well, that’s obvious,”consider this findingSource: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 201220%38%42%YesNo, and we do not have any plans to doso in the next 12 monthsNo, but we have plans to do so in thenext 12 months19
  • 20. © 2012 Forrester Research, Inc. Reproduction ProhibitedBase: 210 US Enterprise ITdecision makersNo visibility, no business case, nobudgetSource: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 20120%4%9%10%15%22%39%OtherDont know.No – because of limited experience and expertise.No – because of low management priority for theissue.No – because of limited staff resources.Yes.No – because of limited budgets.Has your organization been able to adopt all of the Web performance optimization techniques andtechnologies it needs?20
  • 21. © 2012 Forrester Research, Inc. Reproduction ProhibitedBase: 210 US Enterprise IT decision makersNew tools are underutilizedSource: A commissioned study conducted by Forrester Consulting on behalf of Akamai, April, 2012Using Now Planning to use in 2012-13Browser caching 75% Browser-specific optimizations 30%Server cache 69% RIA execution framework 28%Front-end optimizations 46% Front-end optimizations 27%WAN optimization solutions 37% Varying data payloads 25%“In-network” clientoptimization35% Use specialized providers 25%Browser-specific optimizations 33% Payload compression technology 24%Varying data payloads 30% CDN/Edge cache 22%Use router for stateful sessions 29% Bulk processing framework 22%External performance metrics 26% Server cache 19%RIA execution framework 24% Browser caching 18%“In-network” client optimization 18%External performance metrics 18%Which Web performance-optimization techniques does your firm plan to use duringthe next two years? (Planning to Uses Now and Use in 2012-13)21
  • 22. © 2012 Forrester Research, Inc. Reproduction ProhibitedTheAPIsThe new solutions help you zero in to speeduser experienceThe deviceThe browser3rd partyservices3rd partycontentEnterpriseservices &contentThe networks22
  • 23. © 2012 Forrester Research, Inc. Reproduction ProhibitedWhat to do1. Assess your performance diversity2. Measure to conquer your diversity3. Open your strategy to newperformance solutions23
  • 24. Thank youJohn R. Rymer+1 650.581.3857jrymer@forrester.com@johnrrymer
  • 25. © 2012 Forrester Research, Inc. Reproduction ProhibitedMobile, Employee, Partner, HomeVideo, Voice, Social,Business Apps, WebQ&AQ&A
  • 26. © 2012 Forrester Research, Inc. Reproduction ProhibitedMobile, Employee, Partner, HomeVideo, Voice, Social,Business Apps, WebQ&ACall to Action• At Akamai.com• Download the whitepaper Shifting PerformanceStrategies and Solutions for Mobile & Web Delivery• Download the Front-end Optimization White Paper• Try Mobitest, a free web performance measurementtool - http://mobitest.akamai.com/m/index.cgi

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