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As content owners and publishers seek to take advantage of the booming broadband
video industry, they must explore new models for video distribution. Online video
syndication is quickly taking hold as the means to reach the widest audience and
maximize revenue-generating potential. To succeed, companies need to automate
distribution workflows and standardize their video player applications. This whitepaper provides an overview of the technology challenges and barriers, and delves into potential solutions through standardized workflows and open video player initiatives.
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