Great Expectations - Dr. Tom Leighton, Akamai

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See Dr. Tom Leighton's Edge Presentation: http://www.akamai.com/html/custconf/edgetv.html#tom-leighton

The Akamai Edge Conference is a gathering of the industry revolutionaries who are committed to creating leading edge experiences, realizing the full potential of what is possible in a Faster Forward World. From customer innovation stories, industry panels, technical labs, partner and government forums to Web security and developers' tracks, there's something for everyone at Edge 2013.

Learn more at http://www.akamai.com/edge

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Great Expectations - Dr. Tom Leighton, Akamai

  1. 1. Great Expectations Dr. Tom Leighton, Chief Executive Officer and Co-Founder
  2. 2. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. The Internet of Things ©2013 AKAMAI | FASTER FORWARDTM
  3. 3. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. The Internet of Everything ©2013 AKAMAI | FASTER FORWARDTM
  4. 4. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. The Hyperconnected World ©2013 AKAMAI | FASTER FORWARDTM
  5. 5. EVERYONE AND EVERYTHING IS GETTING CONNECTED Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  6. 6. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  7. 7. ENORMOUS EXPECTATIONS Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  8. 8. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  9. 9. The Web Fast, affordable Instant Web The ultimate must be IP access in the performance in video secure for any device, quality over workplace and anywhere IP at scaleGrow revenue opportunities with fast, personalized branch office web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  10. 10. GRAND CHALLENGE FOR PERFORMANCE Instant Web performance for any device, anywhere Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  11. 11. The Performance Challenge Time to Download $ User Expectations $$$ Heavier Content 3rd Party Content Complex Experiences Chatty Protocols Mobile Congestion ©2013 AKAMAI | FASTER FORWARDTM
  12. 12. What Mobile Users Want Ability to Purchase or Place an order Product Information Store Directions or Operating Hours Sites Loading in 5 Seconds or Less 50% 61% 74% 81% ©2013 AKAMAI | FASTER FORWARDTM
  13. 13. Keynote Commerce Index: Desktop vs. Mobile TOP 30 DESKTOP COMMERCE SITES* TOP 30 MOBILE COMMERCE SITES* Seconds to load Seconds to load WE HAVEN'T SEEN 8 SECONDS SINCE 2001! * As of September 29, 2013, Keynote ©2013 AKAMAI | FASTER FORWARDTM
  14. 14. Speed Matters: Conversion Rate vs. Load Time Population Conversion Rate (%) Conversion Rate (%) 0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11+ Page Load Time (Sec) Page Performance & Site Conversion – Feb 2012 ©2013 AKAMAI | FASTER FORWARDTM
  15. 15. Featured Akamai Solutions: Aqua Ion & Terra Alta DSA & WAA 2012 2013 • Advanced Caching • Enhanced Mobile Protocol • Akamai Communication Protocols • Dynamic Page Caching Avoid data theft • Akamai Routing • Pre-Fetching • Persistent Connections • Front-End Optimization (FEO) – by extending the and downtimeWebP – data-center and • Akamai Instantperimeter outside the 3rd Party Decoupling security • IPv6 Adaptation • EdgeStart protect from increasing frequency, scale and • SHUTR • Real sophistication of web attacks. User Monitoring (RUM) • Origin Health Reporting • Mobile Detection & Redirect • Instant Config • Device Characterization • Adaptive Image Compression • Cloud Balancer ©2013 AKAMAI | FASTER FORWARDTM
  16. 16. Featured Akamai Solutions: Aqua Ion & Terra Alta DSA & WAA 2012 2013 • Advanced Caching • Enhanced Mobile Protocol • Akamai Communication Protocols • Dynamic Page Caching Avoid data theft • Akamai Routing • Pre-Fetching • Persistent Connections • Front-End Optimization (FEO) – by extending the and downtimeWebP – data-center and • Akamai Instantperimeter outside the 3rd Party Decoupling security • IPv6 Adaptation • EdgeStart protect from increasing frequency, scale and • SHUTR • Real sophistication of web attacks. User Monitoring (RUM) • Origin Health Reporting • Mobile Detection & Redirect • Instant Config • Device Characterization • Adaptive Image Compression • Cloud Balancer ©2013 AKAMAI | FASTER FORWARDTM
  17. 17. RUM Data: Across the Akamai Intelligent Platform™ 8 Seconds to onLoad 7 With Akamai DSA 6 With Aqua Ion Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 5 50% 4 3 Faster With Aqua Ion 2 1 0 9/16 9/17 9/18 9/19 9/20 9/21 9/22 9/23 9/24 14.5 million data points plotted ©2013 AKAMAI | FASTER FORWARDTM
  18. 18. RUM Data for Cellular Users 9 With Akamai DSA 7 Seconds to onLoad 8 With Aqua Ion 6 Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 69% 5 4 3 Faster With Aqua Ion 2 1 0 9/16 9/17 9/18 9/19 9/20 9/21 9/22 9/23 9/24 ©2013 AKAMAI | FASTER FORWARDTM
  19. 19. RUM Data: Performance Improvement In-Country 7 With Akamai DSA Seconds to onLoad 6 With Aqua Ion Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 5 74% 4 3 Faster With Aqua Ion 2 1 Measurements taken from users in Japan from origin in Tokyo 0 5/21 5/23 5/24 5/25 5/26 5/27 ©2013 AKAMAI | FASTER FORWARDTM
  20. 20. Histogram from Real Users With Akamai DSA 20% With Aqua Ion 15% % of Users 65k data points over 7 days Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 10% 5% 0% 0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 Page Load Time (in Seconds) ©2013 AKAMAI | FASTER FORWARDTM
  21. 21. Histogram from Real Users With Akamai DSA 20% With Aqua Ion 15% % of Users 65k data points over 7 days Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 10% 33% 5% 16% 0% 0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 ~1/2 as many users over 8 seconds 8-9 9-10 10-11 11-12 12-13 13-14 14-15 Page Load Time (in Seconds) ©2013 AKAMAI | FASTER FORWARDTM
  22. 22. Histogram from Real Users 20% With Akamai DSA With Aqua Ion % of Users 15% 65k data points over 7 days Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 49% 10% ~2x users under 4 sec. 5% 26% 0% 0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 Page Load Time (in Seconds) ©2013 AKAMAI | FASTER FORWARDTM
  23. 23. Grow revenue opportunities with fast, personalized Assaf Kremer web experiences and manage complexity from peak demand, mobile devices and data collection. Product Manager, Aqua Web Solutions ©2013 AKAMAI | FASTER FORWARDTM
  24. 24. Learn More Who: Mike Afergan, Akamai Aqua Web & Terra Enterprise When: Thursday, 11:20AM – 12:00PM Solutions: Transforming Where: Woodrow Wilson Your Business with Amazing User-Experiences data theft and downtime by extending the Avoid on Any Device Anywhere security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Commerce Keynote: The Evolution of Web Performance Measurement and Optimization Who: Steve Lerner, eBay When: Thursday, 2:10 – 3:00PM Where: Baltimore 1 – 2 ©2013 AKAMAI | FASTER FORWARDTM
  25. 25. GRAND CHALLENGE FOR MEDIA The ultimate in video quality over IP anytime, anywhere Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  26. 26. Quality Requires Bits 4K-UHD HEVC/H.265 16,000-30,000 Kbps 50,000 COMPRESSED BIT RATE (Kbps) 8K-UHD XEVC+? 50,000+ Kbps 40,000 30,000 20,000 QVGA MPEG1 550 Kbps VGA/SDTV MPEG2-4 1,800 Kbps Avoid data theft and downtime by extending the HD-1080p security perimeter outside the data-center and AVC/H.264 7,500 Kbps HD-720pprotect from increasing frequency, scale and AVC/H.264 sophistication of web attacks. 3,500 Kbps IP TODAY 10,000 0 2001 48% CAGR 2004 25% CAGR 2007 21% CAGR 2011 75% CAGR 2013 Future ©2013 AKAMAI | FASTER FORWARDTM
  27. 27. Future Demand 2.5B Primetime Viewers x 10 Mbps Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ~25,000 Tbps ©2013 AKAMAI | FASTER FORWARDTM
  28. 28. The Scalability Challenge Cloud Data Centers Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ©2013 AKAMAI | FASTER FORWARDTM
  29. 29. The Scalability Challenge 100 Major Networks X 5 Tbps Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 500 Tbps ©2013 AKAMAI | FASTER FORWARDTM
  30. 30. The Scalability Challenge 2% = 100 Major Networks 500 Tbps X 5 Tbps of what 25,000 Tbps 500 we need! Tbps Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ©2013 AKAMAI | FASTER FORWARDTM
  31. 31. Akamai’s Strategy Today: Over 137,000 Servers Inside 1,100 Networks Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ©2013 AKAMAI | FASTER FORWARDTM
  32. 32. Akamai’s Next-Gen Platform: Multicast, Pre-Position Content and Client-Assisted Delivery Akamai Software Moves into the Home Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ©2013 AKAMAI | FASTER FORWARDTM
  33. 33. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak Kris Alexander demand, mobile devices and data collection. Chief Strategist, Gaming and Devices ©2013 AKAMAI | FASTER FORWARDTM
  34. 34. Learn More Learn More Connected Home and 4K Demos Avoid data theft and downtime by extending the HAPPENING ALL WEEK security perimeter outside the data-center and IN THE PARTNER PAVILION protect from increasing frequency, scale and sophistication of web attacks. ©2013 AKAMAI | FASTER FORWARDTM
  35. 35. Learn More Who: Bill Wheaton, Akamai Sola Media Solutions: When: Thursday, 10:30 – 11:10AM Making Quality Simple – for Where: Annapolis 1 – 4 YOU! The Endless Pursuit of Online Media Quality Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Media Keynote: Strategies for Successful Media Delivery in High-Growth Emerging Markets Who: Bernardo Gonzalez, Televisa When: Thursday, 2:10 – 3:00PM Where: Baltimore 3 – 4 ©2013 AKAMAI | FASTER FORWARDTM
  36. 36. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  37. 37. GRAND CHALLENGE FOR SECURITY The Web must be secure Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  38. 38. NO ONE IS SAFE Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  39. 39. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  40. 40. Attacks on Akamai Customers Typical Attack Size Large Attack Size 100–200 Gbps Attacks are originating from all geographies and are moving between geographies during the attack Number of Attacks 3–10 Gbps 768 800 600 510 400 220 200 0 14 2009 2010 2011 2012 ©2013 AKAMAI | FASTER FORWARDTM
  41. 41. Attacks are Varied and Sophisticated Predictable Resource Location 2% Cross-Site Forgery 2% Stolen Credentials 2% Brute Force 3% • SQL Injection is the most common attack type followed by DoS attacks • Attack tools such as LOIC, HOIC and SlowLoris evolve rapidly and are easily available Clickjacking 1% Banking Trojan 3% Unreported 37% Denial of Service 23% Top WHID Attacks in 2011 SQL Injection 27% Source: Trustwave, Web Hacking Incident DB – 2012 report ©2013 AKAMAI | FASTER FORWARDTM
  42. 42. Why? Traditional Hackers: Glory Hounds Political Hacktivism Profit State Sponsored ©2013 AKAMAI | FASTER FORWARDTM
  43. 43. Security is no longer “just an IT issue” 74% 31% $8MM Of companies experienced one or more cyber attacks in the past year Of these attacks resulted in service disruption Is what each breach costs on average, and some can cost up to $1B ©2013 AKAMAI | FASTER FORWARDTM
  44. 44. Traditional Solutions Are Insufficient Datacenter Devices Carrier Filtering Cloud Washing Sufficient Capacity Packet Inspection Proactive vs. Reactive Maintain Performance ©2013 AKAMAI | FASTER FORWARDTM
  45. 45. Akamai Has a Solution – Kona Site Defender (Cloud) Datacenters Origin Traffic Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and End User sophistication of web attacks. Akamai Traffic 10000 10000 1000 1000 100 100 10 10 1 1 COVERED ©2013 AKAMAI | FASTER FORWARDTM
  46. 46. Grow revenue opportunities with fast, personalized John Summers web experiences and manage complexity from peak Vice President, demand, mobile devices and data collection. Security Business ©2013 AKAMAI | FASTER FORWARDTM
  47. 47. Learn More Kona Security Solutions Demo: See the attack demo presented today in more detail Who: Security Center of Excellence Team When: All Week Long Where: Kona Kiosk Avoid data theft and downtime by extending the security perimeter outside the data-center and Who: Ronni Zehavi, Akamai Web Security Solutions: protect from increasing frequency, scale and When: Thursday, 11:20AM – 12:00PM How Kona and Cloud Security sophistication of Where: Annapolis 1 – 4 web attacks. Intelligence Will Help You Weather Cyber Storms ©2013 AKAMAI | FASTER FORWARDTM
  48. 48. Learn More Learn More Security Keynote: A Conversation with Bruce Schneier Security Panel Session: Operation Ababil, Anniversary Panel – What We Have Learned Who: Bruce Schneier When: Thursday, 2:10 – 3:00PM Where: Annapolis 1 – 4 Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Who: Andy Ellis, Akamai When: Thursday, 4:20 – 5:00PM Where: Annapolis 1 – 4 ©2013 AKAMAI | FASTER FORWARDTM
  49. 49. GRAND CHALLENGE FOR ENTERPRISE Fast, affordable IP access in the workplace and branch office Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  50. 50. IN-BRANCH CONNECTIVITY IS SLOW & EXPENSIVE Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  51. 51. In-Branch Networks Are Not Enabled for Speed Remote Branch 16 hops In-Branch Wi-Fi 5 hops Residential Wi-Fi WAN (MPLS/VPN) Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale Trombone “The and sophistication of web attacks. Effect” for MPLS VS. & VPN Branches Enterprise Data Center Internet SaaS Provider Source: Akamai Research, Gartner ©2013 AKAMAI | FASTER FORWARDTM
  52. 52. Akamai is Moving into the Branch Akamai optimizes bandwidth & speeds up applications on the corporate WAN Remote Branch Akamai offloads the WAN for non-critical applications Akamai optimizes bandwidth & speeds up applications in the cloud AKAMAI FUNCTIONALITY: De-Deduplication Local Caching Prepositioning of Content And everything else the Akamai Intelligent Platform™ does! WAN (MPLS/VPN) Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale Trombone “The and sophistication of web attacks. Effect” for MPLS & VPN Branches Enterprise Data Center SaaS Provider Internet ©2013 AKAMAI | FASTER FORWARDTM
  53. 53. WAN Bandwidth Savings Over 1 Hour % of Bandwidth Reduced 100% 80% 60% Average Bandwidth Avoid data theft and downtime by extending the Savings 62% security perimeter outside the data-center and Caching protect from increasing frequency, scale and Savings Up To 96% sophistication of web attacks. 40% Data Taken From Actual Customer Branch in Europe 20% 0% 14:20 14:25 14:30 14:35 14:40 14:45 14:50 14:55 15:00 15:05 15:10 15:15 15:20 ©2013 AKAMAI | FASTER FORWARDTM
  54. 54. Andy Champagne Grow revenue opportunities with fast, personalized Chief Technology web experiences and manage complexity from peak Officer, Emerging demand, mobile devices and data collection. Products ©2013 AKAMAI | FASTER FORWARDTM
  55. 55. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM
  56. 56. Grow revenue opportunities with fast, personalized Mark Lohmeyer web experiences and manage complexity from peak VP, Product demand, mobile devices and data collection. Management, Enterprise Networking, Cisco ©2013 AKAMAI | FASTER FORWARDTM
  57. 57. Cisco Enterprise Networking Group 10MM Routers Deployed Worldwide Routing Grow revenue opportunities with fast, personalized Switching web experiences and manage complexity from peak demand, mobile devices and data collection. Wireless 85% Network Services Of Branches ©2013 AKAMAI | FASTER FORWARDTM
  58. 58. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. SCALE Technology ©2013 AKAMAI | FASTER FORWARDTM
  59. 59. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Best of Breed Web Acceleration & Internet Traffic Engineering 10MM Routers Covering 85% of Branches ©2013 AKAMAI | FASTER FORWARDTM
  60. 60. 137,000 Servers in 87 Countries, Within Over 1,150 Networks Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Leading WAN Optimization, VPN, Firewall and Web Security ©2013 AKAMAI | FASTER FORWARDTM
  61. 61. ISR-AX Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ©2013 AKAMAI | FASTER FORWARDTM
  62. 62. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. akamai.com/cisco cisco.com/go/iwan Request More Info: kborillo@akamai.com ©2013 AKAMAI | FASTER FORWARDTM
  63. 63. Learn More Emerging Solutions: Akamai in the Branch – Avoid data theft Where Brick & Mortar and downtime Cloud Meets the by extending the security perimeter outside the data-center and protect from increasing frequency, scale and Who: Willie Tejada, Akamai sophistication – 11:10AM When: Thursday, 10:30 of web attacks. Where: Woodrow Wilson ©2013 AKAMAI | FASTER FORWARDTM
  64. 64. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. ©2013 AKAMAI | FASTER FORWARDTM

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