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Open Innovation - Bottom-Up Meets Top-Down: Inventing at the Edge, Scaling at the Core - Geoffrey Moore, Geoffrey Moore Consulting
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Open Innovation - Bottom-Up Meets Top-Down: Inventing at the Edge, Scaling at the Core - Geoffrey Moore, Geoffrey Moore Consulting

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In a prior century, high-tech innovation was largely a top-down affair, simply because the price of entry was so high. At the turn of the century, however, the rise of consumer technology, open source …

In a prior century, high-tech innovation was largely a top-down affair, simply because the price of entry was so high. At the turn of the century, however, the rise of consumer technology, open source technology, and the cloud infrastructure needed to support open development have all reversed this dynamic. Today technology innovation is more likely to come from the edge than from the core, bottoms up rather than top down. Still, to complete the loop, to scale, and to monetize, eventually the top and the bottom must connect. In this talk, Author and Technology Analyst Geoffrey Moore will look at these different models for technology innovation and suggest the emergence of a hybrid model, relying on both top-down and bottom-up development to achieve sustainable growth. See Geoffrey Moore's Edge Presentation: http://www.akamai.com/html/custconf/edgetv.html#geoffrey-moore-open-innovation

The Akamai Edge Conference is a gathering of the industry revolutionaries who are committed to creating leading edge experiences, realizing the full potential of what is possible in a Faster Forward World. From customer innovation stories, industry panels, technical labs, partner and government forums to Web security and developers' tracks, there’s something for everyone at Edge 2013.

Learn more at http://www.akamai.com/edge

Published in: Technology, Business

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  • 1. Open Innovation Bottom-Up Meets Top-Down: Inventing at the Edge, Scaling at the Core Akamai Edge13 Customer Conference October 9, 2013
  • 2. Bottom Up Inventing at the Edge 2
  • 3. The Technology Cool 3
  • 4. The Problem Interesting 4
  • 5. The Cause Inspiring 5
  • 6. The Market Big 6
  • 7. The Entrepreneurs Bold 7
  • 8. An Example Akamai • Cool Technology • Network algorithms • Interesting Problem • QoS on the Worldwide Web • Inspiring Cause • Transform the experience • Big Market • Everything digital • Bold Entrepreneurs • Danny and Tom 8
  • 9. Top Down Scaling at the Core 9
  • 10. Scaling Innovation The Return on Innovation Model Differentiation Neutralization Productivity 10
  • 11. Differentiation Innovating to Create a Unique Position of Power Differentiation * * Competitor 1 YOU * Competitor 2 * Competitor 3 Competitive Set Play for separation 11 Leverage your unmatchable capability to create an unmatchable offer
  • 12. Neutralization Innovating to Meet Market Norms Neutralization * Competitor 1 * Competitor 2 * YOU * * Competitor 3 by reaching “good enough” fast enough Competitive Set Play for speed 12 Neutralize a competitor’s differentiation
  • 13. Optimization Innovating to Drive Greater Efficiencies YOU * Optimization Competitor 1 * Competitor 2 * * Optimize behind the scenes Competitor 3 Competitive Set Price Deflation Play for money to free up scarce resources
  • 14. Three Innovation Playbooks Differentiation Core Metric Standard to Meet Test Question Neutralization Separation Time to market Cost Unmatchable Good enough Best in class How far? How fast? How much? Optimization These playbooks have conflicting goals Do not combine them 14
  • 15. No Return How Would-Be Innovators Waste Their R&D Differentiation Failed Attempts Neutralization Optimization Waste Sources of Waste: • Differentiation projects that don’t go far enough • Neutralization projects that go too far and/or are too slow • Optimization projects that don’t confront sacred cows • Blended projects that never reach a tipping point
  • 16. Recap • Bottom-Up Innovation • • • • • Cool technology Interesting problem Inspiring cause Big market Bold entrepreneurs • Top-Down Innovation • • • • • 16 Differentiation Neutralization Optimization Keep them separate Avoid waste
  • 17. gmoore@geoffreyamoore.com twitter.com/geoffreyamoore http://linkd.in/YnBwig 17