Kareem Yusuf, Ph.D.,
Vice President, Development and SaaS
Operations, IBM

The Cloud Powers Smarter Commerce:
Innovate to ...
PLACEHOLDER
Kareem runs the Know Your
Customer Video.

© 2013 IBM Corporation
The Smarter Commerce journey…
Puts the customer
at the center of
your commerce
process

Anticipates and
deliver across
mob...
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation
Smarter Commerce: Your Customer In Context.

Buy

Market

Adaptive
procurement
and optimized
supply chain

Targeted and
pe...
Cloud is reinventing business
Scalability
and agility

Collaboration within
/ across businesses

24x7 global access

Rapid...
Delivering innovation and proven business outcomes:
Smarter Commerce and IBM SmartCloud

© 2013 IBM Corporation
Comprehensive services for Smarter Commerce span the
value chain

B2B Supply
Chain
Digital
Analytics

Procurement
Marketin...
Smarter Commerce leverages Cloud and SaaS Solutions to
deliver exceptional experiences
Buy

Sell

Market

Service

Nearly
...
SaaS delivery excellence – Delighting clients
Focus on Client Service

Optimize Operations
Continuously improve accuracy
a...
SaaS delivery excellence – Partnering with
Focus on Client Service

Optimize Operations
Continuously improve accuracy
and ...
CloudFirst

Role based
Design

Cognitive
Computing

APIs

Self Service

© 2013 IBM Corporation
IBM SmartCloud Solutions: Part of IBM’s broader portfolio for private,
public and hybrid cloud computing

IBMSmartCloud Fo...
Join in the conversation Smarter Commerce
Blog, YouTube, Twitter and Facebook
Kareem Yusuf Ph.D.,
Vice President, Developm...
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The Cloud Powers Smarter Commerce: Innovate to Serve Today's Customers - Dr. Kareem Yusuf, IBM

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You’ve heard all the buzzwords associated with cloud computing before – agility, flexibility, efficiency, scalability… and the list goes on and on. These are all attractive benefits, but how can you be sure where promises end and reality begins? Join Dr. Kareem Yusuf, vice president, Development and SaaS Operations, IBM as he dispels the myths and illuminates the truths about the many ways an effective cloud computing strategy can benefit online commerce initiatives. See Dr. Kareem Yusuf's Edge Presentation: http://www.akamai.com/html/custconf/edgetv-enterprise.html#yusuf-keynote.png

The Akamai Edge Conference is a gathering of the industry revolutionaries who are committed to creating leading edge experiences, realizing the full potential of what is possible in a Faster Forward World. From customer innovation stories, industry panels, technical labs, partner and government forums to Web security and developers' tracks, there’s something for everyone at Edge 2013.

Learn more at http://www.akamai.com/edge

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The Cloud Powers Smarter Commerce: Innovate to Serve Today's Customers - Dr. Kareem Yusuf, IBM

  1. 1. Kareem Yusuf, Ph.D., Vice President, Development and SaaS Operations, IBM The Cloud Powers Smarter Commerce: Innovate to Serve Today’s Customers © 2013 IBM Corporation
  2. 2. PLACEHOLDER Kareem runs the Know Your Customer Video. © 2013 IBM Corporation
  3. 3. The Smarter Commerce journey… Puts the customer at the center of your commerce process Anticipates and deliver across mobile and social Extends core systems to synchronize your Applies deep insight to take action in real time value chain Optimizes procurement based on demand © 2013 IBM Corporation
  4. 4. © 2013 IBM Corporation
  5. 5. © 2013 IBM Corporation
  6. 6. © 2013 IBM Corporation
  7. 7. © 2013 IBM Corporation
  8. 8. Smarter Commerce: Your Customer In Context. Buy Market Adaptive procurement and optimized supply chain Targeted and personalized marketing across all channels Service Sell Anticipate behavior and deliver flawless customer service Seamless cross-channel customer experience © 2013 IBM Corporation
  9. 9. Cloud is reinventing business Scalability and agility Collaboration within / across businesses 24x7 global access Rapid time to value IT flexibility New business models © 2013 IBM Corporation
  10. 10. Delivering innovation and proven business outcomes: Smarter Commerce and IBM SmartCloud © 2013 IBM Corporation
  11. 11. Comprehensive services for Smarter Commerce span the value chain B2B Supply Chain Digital Analytics Procurement Marketing Automation Price, Promotion and Product Mix © 2013 IBM Corporation
  12. 12. Smarter Commerce leverages Cloud and SaaS Solutions to deliver exceptional experiences Buy Sell Market Service Nearly $4 billion Nearly 365 billion In freight spend managed annually Server calls per year 300,000+ 14,000 pre-connected transportation carriers 6+ million global trading entities connected B2B Cloud Services expanding into of digital marketing optimization sending 60 million emails each month 45+ 34 countries 180 million SaaS applications TMS transactions annually trade deals negotiated by 1,500 companies >60,000 users Over 23,000 5.5 million transactions exchanged through B2B cloud daily brands supported by digital marketing optimization © 2013 IBM Corporation
  13. 13. SaaS delivery excellence – Delighting clients Focus on Client Service Optimize Operations Continuously improve accuracy and performance Deliver transparency and reliability for all customers Agile Development Collaborate with customers and partners to drive rapid releases © 2013 IBM Corporation
  14. 14. SaaS delivery excellence – Partnering with Focus on Client Service Optimize Operations Continuously improve accuracy and performance Trusted source for extensive, "guaranteed" reliable content delivery excellence Deliver transparency and reliability for all customers Deliver transparency and Ensures ultra fast personalization reliability for all customers allowing us to deliver outstanding service and proactive problem resolution Agile Development Collaborate with customers and partners to drive rapid releases Enables us to focus on key market differentiators while providing distributed processing network © 2013 IBM Corporation
  15. 15. CloudFirst Role based Design Cognitive Computing APIs Self Service © 2013 IBM Corporation
  16. 16. IBM SmartCloud Solutions: Part of IBM’s broader portfolio for private, public and hybrid cloud computing IBMSmartCloud Foundation IBMSmartCloud Solutions IBMSmartCloud Services Private and Hybrid Clouds Software and Business Process as a Service Infrastructure and Platform as a Service Platform as a Service Technologies Application Lifecycle Application Resources Application Application Environments Management Integration Infrastructure as a Service Technologies Infrastructure Management Availability and Security and Platform and Administration Performance Compliance Usage and Accounting Application Services Application Lifecycle Application Resources Enterprise Application Application Environments Management Integration Enterprise+ Infrastructure Management Availability and Security and Platform and Administration Performance Compliance Usage and Accounting Common Open Standards Technology and Industry Ecosystem © 2013 IBM Corporation
  17. 17. Join in the conversation Smarter Commerce Blog, YouTube, Twitter and Facebook Kareem Yusuf Ph.D., Vice President, Development and SaaS Operations, IBM yusufk@us.ibm.com © 2013 IBM Corporation

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