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According to eMarketer, video ad spending in the U.S. will reach $4.14 Billion in 2013 and grow to $8.04 Billion by 2016! As expected, media companies are looking to benefit from this growth, so finding a way to monetize this exploding medium is essential.
Akamai’s Sola Ad Integration Services is a cloud-based solution designed to enable the
dynamic insertion of targeted advertisements into online video streams, while solving
the many challenges in the advertising market place. Challenges such as reaching
and monetizing video content across connected devices, allowing for personalized ad
messaging/targeting, and maintaining a high quality video experience, all in a simple,
scalable and more flexible platform.
For more information on the solution, visit: http://www.akamai.com/dl/product_briefs/Ad_Int_Svcs_Product_Brief.pdf