@ShafiqPontoh	                    	        Strategic	  Planner	  Ogilvy	  &	  Mather	  Adver9sing	  
What	  is	  strategic	  planning?	  	  	  How	  do	  we	  plan?	  	  	  The	  results	  of	  strategic	  planning	  	  	  ...
LOGIC   MAGIC
THE      OBJECTIVE
The insights-  Consumers insights-  Cultural insights-  Product insights-  Category insights-  Market insights-  Brand ins...
For (TA, Behavioral, wow, need based),Brand Name is (Role in TA s life) +Benefits
Thank	  you	  J	       @ShafiqPontoh	                    	        Strategic	  Planner	  Ogilvy	  &	  Mather	  Adver9sing	  
STRATEGIC PLANNING by Shafiq Pontoh
STRATEGIC PLANNING by Shafiq Pontoh
STRATEGIC PLANNING by Shafiq Pontoh
STRATEGIC PLANNING by Shafiq Pontoh
STRATEGIC PLANNING by Shafiq Pontoh
STRATEGIC PLANNING by Shafiq Pontoh
STRATEGIC PLANNING by Shafiq Pontoh
STRATEGIC PLANNING by Shafiq Pontoh
STRATEGIC PLANNING by Shafiq Pontoh
STRATEGIC PLANNING by Shafiq Pontoh
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STRATEGIC PLANNING by Shafiq Pontoh

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STRATEGIC PLANNING by Shafiq Pontoh

  1. 1. @ShafiqPontoh     Strategic  Planner  Ogilvy  &  Mather  Adver9sing  
  2. 2. What  is  strategic  planning?      How  do  we  plan?      The  results  of  strategic  planning         strategic  planning  is  like  good  underwear  –       it  never  shows,  but  if  you  don t  have  it,   everybody  knows!     Shubho  Sarkar  –  Bates  101  
  3. 3. LOGIC MAGIC
  4. 4. THE OBJECTIVE
  5. 5. The insights-  Consumers insights-  Cultural insights-  Product insights-  Category insights-  Market insights-  Brand insights-  Company insights-  Client insights-  Business insights-  Creative insights-  Media insights-  Technology insights-  etc-  etc-  etc
  6. 6. For (TA, Behavioral, wow, need based),Brand Name is (Role in TA s life) +Benefits
  7. 7. Thank  you  J   @ShafiqPontoh     Strategic  Planner  Ogilvy  &  Mather  Adver9sing  
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