STORYTELLING by Handoko H

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STORYTELLING by Handoko H

  1. 1. Handoko Hendroyono Creative Storyteller
  2. 2. Handoko Hendroyono Creative Storyteller Hand Drawing : my self
  3. 3. ADVERTISING UNDERCONSTRUCTION !
  4. 4. NEGATIVE
  5. 5. KAC AU BALA U(banyak peluang)
  6. 6. A
  7. 7. BA
  8. 8. B AC
  9. 9. D B AC
  10. 10. D B AC E
  11. 11. DF BAC E
  12. 12. DFGBACE
  13. 13. ?What sur story
  14. 14. Threadless: community-centered apparel store thatallows members to submit T-shirt design online. Thedesign are put to a public vote, and a smallpercentage are selected for printing and retail.Hhtp://www.threadless.com
  15. 15. FROM KIDS STUFF- HUMANITARIAN- SKILLS…Baby Swap ://www.babyswap.net Kiva : //www.kiva.org Ideas Culture : //www.ideasculture.com
  16. 16. : Create ICON/MYTH
  17. 17. Start with Packaging… Research findings show that first impression COUNTS. Therefore Packaging is a medium for us to tell our story. Come to think of it: everything is mediumThen again, anything can be medium
  18. 18. AA
  19. 19. •  After delivering a successful Love Triangle activation campaign for 2008 Valentine, we came backTOBLERONE with this years message Love Bites.VALENTINE •  Estimated visitors grew up to2009 – LOVE 3,000 people with onsiteBITES sales generating IDR 23mio value. •  A held Press Conference gathered 30 media with generated PR value nearing IDR 800mio. •  Brand Activation in high traffic area (Pondok Indah
  20. 20. Bla bla bla blabla bla bla blabla bla bla.Bla bla bla blabla bla bla blabla bla bla blabla bla bla.Bla bla bla blabla bla bla blabla bla bla blabla bla bla blabla….
  21. 21. BELIEVABILITY
  22. 22. Who
  23. 23. Win ?
  24. 24. GREATSTORIES Past, Present, and Future
  25. 25. Newsworthy !
  26. 26. Comot kuping, jadilahpendengaryang baik.
  27. 27. Culture OfProducers (YOU !)

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